drinking Soup in mugs, Vono soup

2009065026 Hyeongyeong Park2009065013 Sehee ChO

Contents

Ⅰ Introduction

Vono's strengths Vono's sales Vono's awareness The Korea Consumer's opinion Vono's STP strategy Vono's CF

Ⅱ Body space advertising TV advertising

Ⅲ Conclusion Benefits

Introduction, Vono Is

Vono's Vono's strengthsstrengths

Introduction

1) Easily drink in mugs

2) 15 seconds in hot water!

3) A nutrient-filled meals

Vono's salesVono's sales

1) 2007 : Yen depreciation

Increase in sales of Vono Soup

2) 2010 : The leader in instant soups

3) 2011 : Nuclear accident in Japan

Weighted anxiety about Japanese food

Introduction

Vono's awarenessVono's awareness

A : Have you heard about Bono soup?

Introduction

Vono's awarenessVono's awareness

B : No, I didn’t know.

A : I didn’t know because of lack of interest.

Introduction

C : I frequent eat the soup that my mom cooked for me. She seems to know about Vono’s soup

B : I knew the first time that Vono specializes in soup

Introduction

Vono's awarenessVono's awareness

Despite the industry leader in instant soups,

But This is true that a lack of consumer awareness in South Korea

Introduction

Vono's awarenessVono's awareness

The Korea Consumer's opinionThe Korea Consumer's opinion

• Soup < cereals, bread

• Insufficient amount

• Instant foods: a big obstacles to Korea

• Interference in the diet

Introduction

Vono's STP strategyVono's STP strategy

• S (Segment)

: soup market segmentation depending on the purpose

• T (Targeting)

: Working women and families

• P (Positioning)

: Simple to drink and nutritious soup

Introduction

Vono's CFVono's CF

Introduction

Introduction

Vono's CFVono's CF

Introduction

Vono's CFVono's CF

Introduction

Vono's CFVono's CF

Body, Advertising

space advertisingspace advertising

body

#1 Surroundings of Schools #2 Surroundings of Companies

TV advertisingTV advertising

body

TV advertisingTV advertising draft proposal

body

Conclusion, Benefits

conclusion

BenefitsBenefits

• Brand and Product awareness rising

• Increase in sales

• Formation of long-term customer

BenefitsBenefits

• Increase in sales

conclusion

VONO Soup ISmeal substitution food

VONO ISSpecializes in Soup

BenefitsBenefits

• Brand and Product awareness rising

conclusion

1st AD : The situations with product second AD : product nutrition claims

Through two ads, we will create long-term customer

BenefitsBenefits

• Formation of long-term customer

conclusion