Dressed For Success!Using Social Media to Build Your

Personal Brand

Rachel Yeomans, VP Marketing Astek Consulting @rachelyeomans Publisher, TheWorkingWardrobe

Twitter •  WHY? •  Position yourself in front of employers •  Engage with decision-makers •  Showcase your value to employers •  Keep up to date on your profession •  Be the first to know about new openings

•  HOW? •  Find influencers •  Read industry news •  Search for job opportunities •  Tweet your knowledge

Facebook •  WHY? •  78% of people <60 yrs old use it •  Opportunities often come from friends •  Many opportunities to showcase career interests •  Your brand is how people experience you - casual

content is part of that

•  HOW? •  Promote personal and career events •  Converse with colleagues on a personal level •  Follow companies in your industry •  Use an informal, yet educated tone •  Delete poor content and prevent tagging •  Populate the “About” section effectively

Linkedin •  WHY? •  Offers a site for your career history •  Shares why you are unique •  Showcases an interactive resume •  Most employers are on Linkedin •  92% of HR/recruiters use Linkedin

•  HOW? •  Complete your profile – completely! •  Join groups – find your niche •  Answer questions – show expertise •  Make Linkedin a fundamental way you network

Google+ •  WHY? •  Home for savvy industry leaders •  Communities offer professional conversation •  Blends the best of Facebook and Linkedin

•  Relationships + professional environment •  Could be the future preferred platform

•  HOW? •  Follow industry influencers •  Post a blend of interesting and professional topics •  Join industry communities •  Engage in the conversation •  Have fun – G+ users are cool!

www.astekweb.com 312.667.0121 @astekweb Also find us on:

Theworkingwardrobe.com rachel@theworkwardrobe.com @theworkwardrobe Also find us on: