DREAM:IN Tumkur
Transcript of DREAM:IN Tumkur
A social project initiated by DREAM:IN
with the support of the Manipal Foundation
to create a new development paradigm at
the grass root level and new value along
with the local people at the district level.
An innovative initiative and plan
encouraged by Mr. Sam Pitrodaof the National Innovation Council.
DREAM:IN has adopted Tumkur as a
district to prototype and demonstrate
inside out/bottom up development.
WHAT IS DREAM:IN TUMKUR
SAM PITRODA Adviser to Prime Minister Public Information Infrastructure and Innovations. Government of India
“DREAM:IN Project which we understand is a prototype of a bottom up development model that could help give birth to many innovative initiatives.”
Tumkur district is an administrative,
progressive district in the state of
Karnataka in south India. The district
headquarters are located at Tumkur.The district occupies an area of 10,598
km² and had a population of 2,678,890,of which 19.62% were urban and Average
Literacy 75.14% as of 2011. It is a one and
a half hour drive from Bangalore.
TUMKUR SNAPSHOT
There is a lot of agricultural activity in all the 10 taluks of the district.Apart from agriculture, Tumkur ishome to hordes of small and middlescale hardware industries. Tumkuris also an educational hub and cultural
center.
TUMKUR SNAPSHOT
Thirteen students of NICC who were part of
the DREAM:IN Global Academic Program
undertook the DREAM:IN Journey across
the Tumkur district from May 18 to 27,
covering a taluk a day to capture close to
800 dreams from across the district.
Dreams harvested from Tumkur were viewed,
absorbed, discussed and scenarios were
created for the future of Tumkur by seven
multi-disciplinary teams at a Dreamscaping
session on the 1st and 2nd June 2013.
DREAM:IN Tumkur was formally introduced
and the plans developed at the DreamScaping
session were shared at a conclave held at SIT,
Tumkur on 5th June 2013.
TUMKUR JOURNEY
The fruits of this Tree of New Life consistof the Agripreneur being located and
projected as the modern entrepreneur,
essential in making Tumkur a Dream
District. Tumkur has to be re-created asan Agri-Edu Hub with a new school for
rural action and management directly
linked to farmers, their Dreams and helping
them move forward from their present role
as raw materials producers in to that of
value-adding agri-processors.
TUMKUR TREE OF LIFE
In September 2012, DREAM:IN Tumkurset up it’s project office in Tumkur to work at the grass root level and map the
potential and possibilities.
The team mapped more than 100 villages
across Gubbi, Tumkur & Sira taluks to
identify potential Agripreneurs
PROJECT OFFICE
The objectives of DREAM:IN Tumkur,
inspired by the aspirations of its residents
are to rekindle the socio-economic value
in being a farmer, upgrade the
agriculturists status to Agripreneurs to
create a value added food processing/
distribution system.
DREAM:IN has created a brand, is
licensing it out to producer groups and
facilitating direct movement from Farm to
Plate, from mind to markets.
AGRIPRENEURSHIP
DREAM:IN Tumkur has createda society to enable ease ofmarketing and to help control the
distribution system for the Agripreneurs.
Three groups of farmers (9 farmers) are
already members of this society and
DREAM:IN Tumkur has set up the entire
ecosystem for the society including
connecting them to retailers, research/
training/certification institutions, process/
packaging industries and much more.
TUMKUR RITHARA MARUKATTE SANGA
The Goal has been to
Transform the local
farmers in to a groupof energised and
enlightened
entrepreneurs
A brand out of Tumkur
has been created for the
Farmers of Tumkur
The big win willbe the replicabilityand scalability of this system
This can change theface of our countryto have more evenly
distributed pockets of affluence acrossRural India
Thank You