“DREAM MAKERS” IMAGE CONSULTING BUSINESS IN

BARCELONA

Partnership between Yelena Starikova,

Nada Kloss and Fanny Lanctôt Fortier

“7 out of 10 Americans said physical appearance is

Important!”

WHAT IS AN IMAGE CONSULTANT?

Image consultants are professionals who assess the current status of the public’s

perception and determine the best way to enhance the positive aspects of the public

image.

WHO WE ARE?

WHY US?

New Innovative

Color AnalysisSystem

Creative

BENEFITS FOR CUSTOMERS Personal Branding Transition from Student to Professional Change of Career Looking for a Soulmate Need update on current Fashions Boost of Confidence

IMAGE CONSULTING MARKET? Started 1970´s and early 1980´s Politicians, models, TV personalities and

celebrities started to use image consultants John T. Molloy’s Dress for Success 1990’s the high-tech companies influenced a

more relaxed trend in dress swept across the country

Today, the demand for quality image consultants has risen to a new high as new markets have been created

IMAGE CONSULTING MARKET “Image Consulting has grown from being

virtually unknown 15 years ago to a $130 million-year business at the start of this decade.”

AICI estimates over 1,500 image consultants In USA in 2009 compared to 1,000 in 2004.

TRENDS

Baby boomers and stylish X-generation are very interested in looking good. It is a

growing phenomenon that is HERE to STAY!

TARGET GROUP

Woman 24-39 English

Speaking Professional

SERVICES (PRODUCT)

1. Special Occasion Emergency Kit

2. Polished Professional

3. “WOW colors

4. Shop Your Closet

5. Makeover with chic Photoshoot

PLACE

Barcelona,

Spain

PRICE

Wardrobe analysis 120 euros/hour

Style analysis 180 euros Complete image analysis 199 euros Personal shopping 50

euros/hour

LOCAL COMPETITIVE ANALYSIS

AndreaVillalonga

Julia Atend

aJoey Garr

Alma Barrero

Lorenastlle

The Golde

n Style

Gorgeous

COMPETITOR CURRENT STRATEGIES

Julia Atenda - International Luxury Market.

Andrea Villalonga and Alma Barrero - Corporate clients.

Lorenastlle - young females. Concentration on make up Services.

Joey Garr and The Golden Style –Expats Community in Barcelona, but not very active.

SWOT

FACTORS OF SUCCESS

• No Competition

• Minimal Cost

• Uniqueness of Product

GOALS

ExpansionRevenue Growth

Strong Customer

Relationship

MARKETING PLAN (PROMOTIONS)

Metropolitan Magazine ad Social Media Blog Word of Mouth

ORGANIZATIONAL PLANS

PR AccountingImage Consultant

LEGAL PARTNERSHIP IN BARCELONA

Steps: Register to pay IAE Register a declaration for

starting a business CIF Register for social security

REVENUES VS EXPENSESEXPENSES

Membership 275$/year Drape set 275$ Swatches 38.50

each *12

REVENUES VS EXPENSESREVENUE

Wardrobe analysis 120 euros/hour

Style analysis 180 euros Complete image analysis 199 euros Personal shopping 50

euros/hour

BRAND LOOK

Thank you!