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HYUNDAI MOTORS PVT. LTD.

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Introduction

Division ofHyundai KiaAutomotive Group

Fastest growing Automaker

Human Workforce 75000

Country Presence 193

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The Story at Home South

Korea

1946 Hyundai Auto Service

1968 to 1976 - Ford Motors Contract(Cortina & Granada)

Milestone achieved Assembly Knowledge,Blueprint and lot more

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The growing days

South Korean Govt. initiation

Hyundai Strategy Production of 80,000 cars per year.

Acquiring additional technologies.

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The India Entry Strategy

Started a Wholly

Owned Subsidiary in

India in 1995

Entered the market

through Small Car

modeled for Indianroads Santro

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TOTAL SALES GROWTH

Dominated the Auto Market

since beginning

HMIL growth has been

driven by Volume-Oriented

revenues coupled withTechnological Soundness

and Superior Designs

Focused on latest

technology

Used Innovative MarketingStrategies

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INTERNATIONAL BUSINESS

Started exporting cars in99 to Nepal & currentlycatering to 110 countries

Reached the firstmilestone ofexporting100,000 cars in 4 yrsand 10 months in Oct

04

In a short span hascaptured 66% marketshare in Total Export ofpassenger cars in India

In 2009, it recorded10.9% export growth inspite of Global Recession

Regular Fast ExportTrack records in Millions

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Source: http://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htm

http://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htmhttp://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htmhttp://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htm

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The dream debut helped propel HMIL cross the 1 lakh sales mark by 2002, and emerge acomfortable No 2 player in the Indian market. It still is at the No 2 spot, but hasn't beenable to close the gap with Maruti, even as the likes of Toyota, Nissan and Mahindra &Mahindra gain share at the Korean carmaker's expense.

Today, even if it has the range HMIL will be hard-pressed to take on Maruti as it may not

have the volumes. The Korean automaker has a capacity to make roughly 6.5 lakh units inIndia. Maruti, on the other hand, can make double that number of passenger vehicles.

"If Hyundai has to maintain its market share and challenge Maruti Suzuki, it will have tolook at two critical strategies-indigenous production of diesel enAgines and maintaining abalance of the domestic sales and export mix," says VG Ramakrishnan, senior director,

automotive practice, Frost & Sullivan. HMIL exported some 2.38 lakh vehicles in fiscal year2012 - most of them i10s -- as against just 1.27 lakh that Maruti did. Clearly, HMIL's strategyto make the country a hub for exports is working like a charm, but the danger is thatsuccess may be coming at the expense of growth in the Indian market.

SUMMARY OF THENEWS

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REASON FALLING HYUNDAI SHARE

1) HIKE IN FUEL PRICES.

2) HIGH INTREST RATE.

3) BETTER COMPETITORS STRATEGY.

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Thank You