1. WORKSHOP 4 PROJECT LEADERSPaolo Lorini , Ivan Pedri PROJECT ASSISTANTNima GazestaniMASTER IN PRODUCT DESIGN (MPD)Dong Jin Ahn, Chih-Lung Yeh, Maissa Naim, Katayoun Pisheh MASTER IN INTERACTION DESIGN (MID)Eray Alan, Prateek Solanki

2. ABSTRACTCreating an interactive storytelling experience for children by combining animation and traditional activities children engage in.1 3. RESEARCH2 4. TREND IN ACTIVITIES DONE REGULARLY BY KIDS OF AGE 0 TO 1214% 18% 29%13% 16% 30%14% 28% 46%18% 26% 40%Read ebooks on eReaderRead ebooks on tabletPlay games on tabletWatch streaming videoFall 11Fall 12Fall 13Nielsens Childrens Deep-Dive US, 2011-20133 5. WHERE DO THEY BUY BOOKS?BOOKSTOREWHO RECOMMENDED?AMAZON30 %FAMILY & FRIENDS26 %20 %TEACHER20 %WHY DO THEY BUY BOOKS?FAMILIAR CHARACTERKIDS ASK IN THE STOREATTRACTIVE BOOK33 %27 %23 %4 6. EBOOK OR PRINTED BOOKS?WHY PRINTED BOOKS?Reading a print helps them to focusPrefer the look and feel of print book69% 34%7%Less distraction from other contentThey read moreThey already have enough technology in their lifePRINTED NO EBOOK BOOK PREFERENCE5 7. COMPETITOR ANALYSIS6 8. TARGET AUDIENCE7 9. TARGET NEEDS8 10. PERSONAS9 11. CONCEPT10 12. 11 13. AT THE OFFICECatarine is working at office during the day and its lunch time now.She finds a downloadable activity page on the Love Therapy Facebook page and thinks that Mark might like colouring it.She prints out the page to give to Mark when she reaches home later, while she makes dinner.12 14. SAME DAY, AT HOMEOn reaching home she gives the print out to her son and he starts colouring it in. She begins to make dinner.After dinner, Mark has coloured the print out, now they scan the QR Code to download the app.On taking the picture of the drawing on the app, the drawing comes to life and Mark really enjoys the trailer.13 15. THE NEXT DAY, AT THE BOOKSTOREThe next day, Catarine and Mark go to the bookstore to buy the Activity Book.Mark quickly starts coluring it and completing some of the activities in the book.He brings the book to Catarine, who opens the app and captures the drawings Mark has made.The application recognizes the image and magically the drawing made by Mark come to life. Both Catarine and Mark now enjoy the experience of the story.14 16. CONCEPT DEMONSTARTION15 17. EXPERIENCE MAP16 18. CONCEPT DEVELOPMENT17 19. STORIES18 20. APP INTERFACE19 21. 20 22. 21 23. 22 24. 23 25. ENABLING TECHNOLOGIESFREE ON THEIR PLATFORM BUT PAY PER CLICK FOR EMBEDDINGFREE TO DEVELOP AND EMBED INTO YOUR APPLICATIONSUPPORTS GPSNO GPS SUPPORTLESS STABILITYSOLID PLATFORMLESS DEVELOPERS WORKING ON PLATFORMLARGER DEVELOPER COMMUNITY24 26. BUSINESS PLAN25 27. PROJECT TIMELINE26 28. LAUNCH & MARKETING FACEBOOK PRINT OUTSPOSTCARDS IN SUPERMARKETGIVEAWAYS IN SCHOOL27 29. DISTRIBUTION CHANNELS28 30. POINT OF SALE A kiosk made for a point of sale in a childrens bookstore. It is made from flat pieces of cardboard assembled together. The consumer can interact with the board and sample a part of the app from here.29 31. COST ANALYSIS Retail Price = Avarage Sketchbook Price in Market + 0,99 (Representing App) = 7 Euro Wholesale price= 7 x 0,6 (Accepted margin in Book Retailers) = 4.5 EuroSales () Total Budget: 55,000 Euro Fixed Costs: 47,500 Euro Variable cost 0.5 EuroIncome 53,437Costs47,50011,875Units 30 32. VALUE & POTENTIAL31 33. TOYSTV SHOWSChildren can take characters from the book and create their own compositions within the app which they can use for colouring or can be integrated into a game.CHILDRENS STATIONERY32 34. GRAZIE