Draft Strategy (Medical)
-
Upload
essa-renandra-virginia -
Category
Documents
-
view
224 -
download
0
Transcript of Draft Strategy (Medical)
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 1/28
"#$%& '()*+,(- .)/()012 3+/
405*6(- &+7/*89
:/0;(/05 <2 4(/= >0--20/
$7178) ?@A?
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 2/28
?
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 3/28
"#$%#&'( )$&)%$&* +,*&$ -+,*.,' -$/0 #1&
2/00/,3&%4#1 "&2$&#%$.%# /, 5&1%4- /- #1& #$.,.*%*
%,* #/5%'/ 2/%4.#./, /- "&$6.2&" .,*+"#$.&" 7##2".8
+9:;< =>; )<?@;A= B"=<;9C=>;9D9C =>; 2?EF;=D=DG;9;HH ?I ";<GDA;H D9 #<D9D:J: K#?LJC?M
505 Pinner Road, Harrow HA2 6EH, United Kingdom
Tel: (+44) 020 8133 5055 Fax: (+44) 870 383 5011
www.ctaeconomic.com
The findings and opinions expressed in this report remain those ofthe consultancy team and do not necessari ly reflect those of the
Commonwealth Secretariat, Government of Tr inidad and Tobagoor TTCSI
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 4/28
B
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 5/28
!"#$% '( )'*+%*+,
Introduction .............................................................................. 1 Objective ......................................................................................................... 1 The Opportunity .............................................................................................. 1 Overall Approach ............................................................................................ 3
Strategic Goal 1: Sector Wide Awareness and Promotion .................. 5 Specific Targets ............................................................................................... 5 Awareness Raising and Destination Branding .................................................. 5 Lobby Government for Support and Legislative Changes ................................ 6 Development of Medical Liability and Malpractice Insurance Market ............. 8
Strategic Goal 2: Promotion of Mainstream Medical Tourism ........... 9 Specific targets ................................................................................................ 9 Advertising and Awareness in Target Markets ................................................ 9 Regional Events/expos .................................................................................. 11
Strategic Goal 3: Promotion to of Medical Tourism Diaspora ............ 12
Specific targets .............................................................................................. 12 Advertising and Awareness in Selected Markets ........................................... 12 Diaspora events ............................................................................................. 13
Strategic Goal 4: Promotion to Vacation Medical Tourists ................ 15 Specific Targets ............................................................................................. 15 Integrate with national advertising/promotion of tourism .............................. 15 Advertising and Awareness Raising ............................................................... 16 Discussions with Travel Agents ...................................................................... 17
Action plan ............................................................................... 18 Supervision and M&E ..................................................................................... 18
Institutional Arrangements ............................................................................. 18 Outline Action Plan ........................................................................................ 18
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 6/28
C
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 7/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
-
Introduction
Objective
!"#$%&"' ")*+#,' %- .#%-%/0/ 0-/ .+102+ &3##"-,45 06+3-, ,+
0- "',%60,"/ 7!8 9:; 6%44%+-< += >?%&? ,?" $0', 60@+#%,5 ABCDE&+6*#%'"' ,+3#%'6 0-/ ,#0-'*+#,F .?"#"=+#"< &+66"#&%04
'"#$%&"' ")*+#,' A%-&43/%-2 =%-0-&%04< GH.< IJK< 6"/%&04<
50&?,%-2< *#+="''%+-04 '"#$%&"'< "/3&0,%+-< &#"0,%$" %-/3',#%"'<
=0'?%+-E 06+3-, ,+ 0- "',%60,"/ 7!8 L;C 6%44%+-F
M+>"$"#< ,?"#" %' -+ +==%&%04 /0,0 +- ,?" ")0&, &+6*+'%,%+- +=
&+66"#&%04 '"#$%&"' ")*+#,'F N',%60,"' 10'"/ +- %-/3',#5
'3#$"5' %-/%&0," ,?0, 6"/%&04 ,+3#%'6 '"#$%&"' %- .#%-%/0/ 0-/
.+102+ 06+3-, ,+ 7!8 6%44%+- O,+ 1" %-'"#,"/ =+44+>%-2 '3#$"5 #"'34,'P 10'"/ +- =""' 0-/ '*"-/%-2 +=
,?+3'0-/ O,+ 1" %-'"#,"/ 15 '"26"-,P =+#"%2- *0,%"-,' =+# '3#2"#5< ,#"0,6"-,'< /"-,04 0-/ +*?,?046%&F
The overall objective of the Strategy for Medical Tourism Servicesis to increase the number of foreign patients visit ing Trinidad and
Tobago by 6,500 contributing an additional US$ 37 mil l ion to
serv ice s export s an d the economy as a who le aft er 3 years and
then grow at of 20% per annum thereafter.
The Opportunity
NATIONAL CAPACITY
.?"#" 0#" ,"- *#%$0," ?+'*%,04' %- .#%-%/0/ 0-/ .+102+ A044 #"2%',"#"/ 15 40> >%,? ,?" Q%-%',#5 +=
M"04,? 3-/"# ,?" J#%$0," M+'*%,04' R&,EF .?" &0*0&%,5 += *#%$0," ?+'*%,04' %' "',%60,"/; 0, ST<UUU
*0,%"-,' *"# 5"0# >%,? "',%60,"/ &3##"-, 3,%4%'0,%+- += S;<UUU *"# 0--36V 6"0-%-2 ,?"#" %' ")&"''
&0*0&%,5F
W"-,%',#5 %- .#%-%/0/ 0-/ .+102+ %' 0 >?+445 *#%$0," '"&,+# 0#"0F .?"#" 0#" '"$"#04 ;<UUU /"-,04
*#0&,%'"'< 60-5 += >?+6 3-/"#,0X" '3#2"#5 0' >"44 0' 6+#" #+3,%-" ,#"0,6"-,'F
R&&+#/%-2 ,+ ,?" Q%-%',#5 += M"04,?< .#%-%/0/ 0-/ .+102+ ?0' ")&"44"-, &0*01%4%,5 0-/ ,#0&X #"&+#/
A?%2?"# ,?0- 0$"#02" '3&&"'' #0,"'E %- S += ,?" 60%- 60#X", '"26"-,' =+# 6"/%&04 ,+3#%'6Y @+%-,
#"*40&"6"-,'< &0#/%0& '3#2"#5 0-/ /"-,%',#5F
R4,?+32? '+6" #"2%+-04 0-/ /%0'*+#0 6"/%&04 ,+3#%',' &+6" ,+ .#%-%/0/ 0-/ .+102+ =+# ,#"0,6"-,< ,?"
6"/%&04 ,+3#%'6 '"&,+# %' 3-/"# /"$"4+*"/ 0-/ 4%6%,"/F
OG-'"#, /0,0 +- >?0, '"#$%&"' 0#" &3##"-,45 ")*+#,"/< D '3#2"#5< /"-,04 Z 0-/ >?"#" ,?" *0,%"-,'
&+6" =#+6 1+,? %- -361"#' 0-/ $043" [ 3'" *%" &?0#,P
; J#%$0," M+'*%,04' R''+&%0,%+- G-,"#$%"> ALU;LE
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 8/28
. '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
?
GLOBAL MARKET
.?" 24+104 $043" += 6"/%&04 ,+3#%'6 %- LU;U >0' +$"# 7!8 \U 1%44%+-L A04,?+32? =%23#"' 4%X" ,?"'" 0#"
?%2?45 &+-,"-,%+3' 0-/ '31@"&, ,+ /"10,"EF .?%' %' =3#,?"# &+6*4%&0,"/ 15 ,?" 40&X += 02#""/ /"=%-%,%+-'
+= 6"/%&04 ,+3#%'6 A0-/ ,?" >%/"# ?"04,? 0-/ >"44-"'' '"&,+#E 13, >+34/ &+$"# 2"-"#04
,#"0,6"-,]'3#2"#5 %-&43/%-2 &+'6",%& '3#2"#5 A04,?+32? ")&43/"' /"-,04 ,#"0,6"-,'< 13, %-&43/"'
/"-,04 '3#2"#5EF
Q0-5 /"$"4+*%-2 &+3-,#%"' 0#" 04#"0/5 1"-"=%,%-2 =#+6 ,?%' -"> ,5*" += ,+3#%'6< "'*"&%0445 %- R'%0
>?"#" !%-20*+#" 0-/ .?0%40-/ 0#" "',%60,"/ ,+ #"&"%$" 0#+3-/ 7!8 TUU 6%44%+- *"# 0--36 =#+6
6"/%&04 ,+3#%'6 >%,? G-/%0 0-/ Q0405'%0 2#+>%-2 ^3%&X45 >%,? "0#-%-2' += 7!8 SSS 6%44%+- 0-/
7!8 \UU 6%44%+- #"'*"&,%$"45F
.?" 60%- '+3#&"' += 6"/%&04 ,+3#%',' 0#"Y
!"#$% '( )$*#"$ +%,-."$ !*/0-121 #3 4*/0.% "5, 6%12-5"2-*5
Country Number of Medical Tourists Principle Destinations
Germany 500,000 (2007) Thailand, India, Turkey, Poland.
US 400,000 (2006) Costa Rica, Mexico, Thailand, Philippines and India
Middle East 350,000 (2007) India, Singapore, Thailand, United Kingdom, Turkey
Canada 230,000 (2007) Cuba, Costa Rica, Hungary, India, Israel, Jordan, Lithuania,Malaysia, Thailand, Belgium, Poland and Singapore
UK 100,000 (2007) India, Hungary, Turkey, Germany, Malaysia, Poland and Spain
_%,? &3##"-, &+',' += ?"04,?&0#" %- ?+6" &+3-,#%"' += 6+', 6"/%&04 ,+3#%',' 2#+>%-2< %, %' ")*"&,"/
,?0, ,?" -361"# += 6"/%&04 ,+3#%',' =#+6 N3#+*"< `+#,? R6"#%&0 0-/ ,?" Q%//4" N0', >%44 2#+>
'%2-%=%&0-,45 +$"# &+6%-2 5"0#'F !%6%40#45< ,?" -361"# += a+$"#'"0'b *3#*+'" 13%4, =0&%4%,%"' %' 04'+
")*"&,"/ ,+ 2#+> >%,? ,?%' /"60-/F
N6"#2%- *+4%&%"' 0-/ ,#"-/' 0#" =3"44%-2 ,?" /"60-/ =+# 6"/%&04 ,+3#%'6Y
! 7! M"04,?&0#" #"=+#6 0&, ?0' 0//"/ 6%44%+-' += R6"#%&0-' ,+ ,?" Q"/%&0%/ *#+2#06< >?%&?
/+"' -+, &+$"# ,?" ,#3" &+', += &0#"
! G-&#"0'"/ /"60-/ =+# +3,*0,%"-, '3#2"#5 ABCD += 044 6"/%&04 ,+3#%'6 ,#"0,6"-,'E
! G-&#"0'"/ 0&&"'' ,+ 4+> &+', ,#0$"4
! !?+#,02" += *?5'%&%0-' 0-/ *#%60#5 &0#" >+#X"#' %- ,?" 7! 0-/ N3#+*"
! Q%44%+-' += 1015 1++6"#' >%44 1" ,3#-%-2 :C %- ,?" -"0# =3,3#"< ^304%=5%-2 =+# Q"/%&0#"
! G-&#"0'" %- -361"#' += R6"#%&0-' 0-/ N3#+*"0-' >%,? &?#+-%& /%'"0'"'
! c+$"#-6"-,' += ?+', &+3-,#%"' '",,%-2 3* %-%,%0,%$"' '3&? 0' =0', ,#0&X $%'0 0-/ ,0) 1#"0X'
! Q"/%&04 %-=40,%+- 0, SF:D +3,',#%*' #",0%4 %-=40,%+- += LF;D %- ,?" 7!R
.?" X"5 ,+ 0,,#0&,%-2 =+#"%2-< 0-/ "'*"&%0445 7!< 6"/%&04 ,+3#%',' %' %-,"#-0,%+-04 0&&#"/%,0,%+- '3&? 0'
dHG +# .#"-,F .?"#" 0#" &3##"-,45 6+#" ,?0- LCC d+%-, H+66%''%+-e0&&#"/%,"/ ?+'*%,04' +3,'%/" ,?"
7!R< ,?%' %' ,?" '06" 0&&#"/%,0,%+- ,?0, 6+#" ,?0- \<9UU ?+'*%,04' %- ,?" 7! #"&"%$" 0-/ ,?" '06"
0&&#"/%,0,%+- ,?0, Q"/%&0#" #"&+2-%'"'F R&&+#/%-2 ,+ dHG '3#$"5'< *0,%"-, ")*"#%"-&" 0-/ '0,%'=0&,%+- 0,
L .+3#%'6 f"'"0#&? 0-/ Q0#X",%-2 A.fRQE LU;U
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 9/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
/
dHG ?+'*%,04' 01#+0/ %' 2"-"#0445 6+#" =0$+3#014" ,?0- ,?" 7!RV '3#2%&04 &+6*4%&0,%+- #0,"' &+6*0#"
=0$+3#0145 0-/V &+', '0$%-2' +- 6+', '3#2%&04 *#+&"/3#"' &0- ")&""/ CUe9UD += ,?" 7! &+',F
VALUE PROPOSITION
.?" %6*0&, +- ,?" "&+-+65 += 6"/%&04 ,+3#%',' &0- 1" '%2-%=%&0-,F g%#', ,?"#" %' ,?" &+', += ,?"
,#"0,6"-,F G- 0//%,%+-< 6"/%&04 ,+3#%',' 04'+ '*"-/ %- ,?" "&+-+65 0' 0-5 +,?"# ,+3#%',' A3'30445
?%2?"# *"# /05 '*"-/E 0-/ ?0$" 0 &+6*0-%+-F .?"#"=+#"< "0&? 6"/%&04 ,+3#%', &0- 1" >+#,? 63&?
6+#" ,?0- ,?" 0$"#02" 7!8C<UUU *"# ,#"0,6"-, '*"-,F Q"/%&04 ,+3#%',' 0-/ &+6*0-%+-' ?0$" 1""-
'""- ,+ '*"-/ 7!8LUU *"# /05 =+# ;\ /05' A+# 0**#+)%60,"45 0-+,?"# 7!8C<UUU *"# ,#%*EF .?"#"=+#"< 0-
0$"#02" 60%-',#"06 6"/%&04 ,+3#%', &+34/ &+-,#%13," 7!8 ;U<UUU ,+ ,?" "&+-+65 += .#%-%/0/ 0-/
.+102+F
G- 0//%,%+-< /%0'*+#0 0-/ ")%',%-2 ,+3#%',' A1+,? $0&0,%+- 0-/ 50&?,' *"+*4" =+# ")06*4"E &+34/ 04'+ 1"
,0#2","/ =+# 6"/%&04 ,+3#%'6F R4,?+32? &+-,#%13,%+- ,+ ,?" "&+-+65 >+34/ 1" #"',#%&,"/ ,+ ,?" =""' 0'
,?"'" ,+3#%',' >+34/ 4%X"45 1" %- .#%-%/0/ 0-/ .+102+ 04#"0/5 0-/ ,#"0,6"-,' 0#" 4%X"45 ,+ 1" 4+>"#
$043" 0' ,?"5 605 1" '""- ,+ 1" ,0X%-2 0/$0-,02" += ,?" =0&%4%,%"' #0,?"# ,?0- ,#0$"44%-2 =+# 6"/%&04
,+3#%'6 ")*4%&%,45F
Overall Approach
!*"&%=%& ,0#2",' #3 %5, *7 8 3%"01(
g+#"%2- J0,%"-,' H+-,#%13,%+- ,+ ,?" N&+-+65
.+,04 %-&#"0'" *"# 0--36 9:;<< =4> 8? @-$$-*5
Q0%-',#"06 Q"/%&04 .+3#%',' ;<CUU 7!8 ;C 6%44%+-
W%0'*+#0 Q"/%&04 .+3#%',' \<UUU 7!8 LU 6%44%+-
h0&0,%+- Q"/%&04 .+3#%',' ;<UUU 7!8 L 6%44%+-
G- +#/"# ,+ 0&?%"$" ,?"'" ,0#2",'< 0 -361"# += ',#0,"2%& 2+04' 0-/ 0''+&%0,"/ 0&,%$%,%"' -""/ ,+ 1"
3-/"#,0X"-Y
1. Sector Wide Awareness and Promotion
! Awa re ness Rai sing an d Desti nat io n Bran ding
! Lobby Government for Support and Legislative Changes
! Facil ity Upgrading and International Accreditation
! Development of Medical and Malpractice Insurance
Mark et
2. Promotion of Mainstream Medical Tourism
! Adv ert is in g an d Awar enes s in Tar ge t Mar ke ts
! Inward Trade Missions from the US
! Regional Events/Expos
3. Promotion to of Medical Tourism Diaspora
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 10/28
0 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
B
! Adv ert is in g an d Awar ene ss in Se lecte d Markets
! Diaspora Events
4. Promotion to Vacation Medical Tourists
! Integrate with National Advertising/Promotion of Tourism
! Adv ert is in g an d Awar enes s Rais ing
! Discussions with Travel Agents
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 11/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
1
Strategic Goal 1: Sector Wide Awareness
and Promotion
Specific Targets
H++*"#0,%+-< &++#/%-0,%+- 0-/ 0>0#"-"'' #0%'%-2 >%,?%-
.#%-%/0/ 0-/ .+102+ 0-/ /"$"4+*6"-, += 0 -0,%+-04 1#0-/ 0-/
%/"-,%,5 =+# .#%-%/0/ 0-/ .+102+ 0' 0 6"/%&04 ,+3#%'6
/"',%-0,%+- 0#" "''"-,%04 ,+ #"04%'%-2 ,?" *+,"-,%04 += ,?" '"&,+#F
.?"#"=+#"< ,?" %-%,%04 ',#0,"2%& 2+04 '?+34/ =+&3' +- "-'3#%-2
,?" '"&,+# >+#X' ,+2",?"# ,+ *#+6+," ,?"%# &+44"&,%$" %-,"#"','
1+,? >%,?%- .#%-%/0/ 0-/ .+102+ 0-/ 24+10445F R4,?+32? -+
^30-,%,0,%$" ,0#2", &0- 1" '", 0' ,?"'" 0&,%$%,%"' >%44 -+,
/%#"&,45 2"-"#0," %-&+6"' +# *0,%"-,'< ,?" 0&,%$%,%"' 3-/"# ,?%' 2+04 0#" -"&"''0#5 *#%+# ,+
%6*4"6"-,0,%+- += +,?"# 0&,%$%,%"' 3-/"# ,?" '31'"^3"-, !,#0,"2%& c+04' [ ,?0, %'< ,?" ,0#2", %' 0-"&"''0#5 &+-/%,%+-Y
The specific target for Strategic Goal 1: Sector Wide Awareness
and Promotion wil l be to bring together medical stakeholders andcollectively improve the standards and quality of service to
internationally recognised levels.
H++*"#0,%+- %' "''"-,%04 %- ,?" 6"/%&04 ,+3#%'6 '"&,+# 0' ,?" -0,%+-04 #"*3,0,%+- %' 6+#" &#%,%&04 ,+
")*+#, /"$"4+*6"-, ,?0, ,?" #"*3,0,%+- += %-/%$%/304 ?+'*%,04' +# *#0&,%&"'F K-" *++# %-&%/"-, += &0#"
>%44 0=="&, ,?" *#+'*"&,' += 044F
G- +#/"# ,+ 0&?%"$" ,?%' ,0#2",< 0 -361"# += R&,%$%,%"' 0#" *#+*+'"/
" Awa re ness Rai sing an d Desti nat io n Bra nd ing
" Lobby Government for Support and Legislative Changes
" Facil ity Upgrading and International Accreditation
" Development of Medical and Malpractice Insurance Mark et
Awareness Raising and Destination Branding
AIMS
! .+ *#+6+," 0>0#"-"'' += ,?" '"&,+# -0,%+-0445< %-&43/%-2 ,?" 1"-"=%,' ,+ ,?" "&+-+65 '+ 0' ,+
20%- >%/"'*#"0/ '3**+#, 0-/ 3-/"#',0-/%-2 += ,?" '"&,+#
! .+ /"$"4+* 0- %-,"#-0,%+-04 #"*3,0,%+- =+# .#%-%/0/ 0-/ .+102+ 0' 0 6"/%&04 ,+3#%'6
/"',%-0,%+-
OUTPUTS
;F `0,%+-04 R>0#"-"'' H06*0%2-
LF G-,"#-0,%+-04 I#0-/%-2 H06*0%2-
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 12/28
2 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
C
SF R>0#"-"'' #0%'%-2 "$"-,' '3&? 0' 0/$"#,%'"6"-,' %- %-,"#-0,%+-04 *#"'' A%-/3',#5 0-/ -+-e
%-/3',#5E< 6"/%0 &+$"#02"< *0#,%&%*0,%+- %- %-,"#-0,%+-04 &+-="#"-&"'< "/%,+#%04'
ACTIONS
.0'X ; [ `0,%+-04 _"1'%," 0-/ J+#,04Y G- +#/"# ,+ 1" 014" ,+ 0/"^30,"45 *#+6+," ,?" '"&,+#< %,
%' %6*+#,0-, ,?0, %, %' 3-/"#',++/ =3445F .?%' >+34/ 04'+ %-$+4$" &#"0,%-2 0-/ 60%-,0%-%-2 0
/0,010'" 0-/ /%#"&,+#5 += *#0&,%,%+-"#' ,+ 1" *#+6+,"/ 0-/ #"="##"/ ,+ 15 *+,"-,%04 *0,%"-,'
0-/ *0#,-"#' +- 4%-" 0-/ 4%-X /%#"&,45 ,+ *#0&,%,%+-"#'F G- 0//%,%+-< #"40,"/ =0&%4%,%"' >+34/ 04'+
1" %-&43/"/ '3&? 0' ?+,"4' &0,"#%-2 ,+ #"&+$"#5< #"?01%4%,0,%+- &"-,#"'< '*0'< ,#0-'*+#, 0-/
&+6*4%6"-,0#5 ,?"#0*%"'F
.0'X L [ I3%4/%-2 0 `0,%+-04 I#0-/Y J#%+# ,+ *#+6+,%+- += ,?" '"&,+#< 1+,? -0,%+-0445 0-/
%-,"#-0,%+-0445< ,?" &+#" "4"6"-,' += 0 .#%-%/0/ 0-/ .+102+ Q"/%&04 .+3#%'6 I#0-/ -""/ ,+
1" /"=%-"/ 0-/ "401+#0,"/F .?%' >%44 1"&+6" ,?" =+&04 *+%-, += *#+6+,%+- += ,?" '"&,+#<
/"4%$"#%-2 &+-',0-,< &+-'%',"-, X"5 6"''02"' += ,?" I#0-/< %-&43/%-2 %602"< ',#"-2,?'< -%&?"
60#X",' 0-/ 7!JF _?%4', ,?%' 1#0-/ >+34/ -+, 1" ',0,%&< %, '?+34/ "$+4$" '4+>45 #0,?"# ,?0-
?0$%-2 /#060,%& &?0-2"' 0-/ '+ ,?" %-%,%04 1#0-/%-2 %' 0 X"5 "4"6"-, += ,?" ',#0,"25F
.0'X S [ W"$"4+*6"-, += `0,%+-04 R>0#"-"'' H06*0%2-Y R -0,%+-04 0>0#"-"'' &06*0%2- =+#
,?" '"&,+# '?+34/ 1" /"$"4+*"/ 0-/ #"$%'"/ *"#%+/%&0445F .?" &+-,"-, >%44 /"*"-/ 3*+- ,?"
#"'+3#&"' 0$0%4014" 13, >+34/ ',#"'' X"5 ',0,%',%&'< 1"-"=%,' A0&,304 0-/ *+,"-,%04E += ,?"
'"&,+# ,+ ,?" "&+-+65 0-/ "-&+3#02" *+4%,%&04 0-/ *+4%&5 *#%+#%,%'0,%+- 0-/ 0,,"-,%+-F
.0'X \ [ `0,%+-04 R>0#"-"'' N$"-,'Y R&,%$%,%"' 10'"/ +- ,?" &06*0%2- 63', 1" %6*4"6"-,"/
0-/ 60-02"/F .?" 0&,304 0&,%$%,%"' >%44 /"*"-/ 1+,? +- ,?" &06*0%2- /"'%2- 0-/ 0$0%4014"
#"'+3#&"' 13, &+34/ %-&43/" 0/$"#,%'%-2< "/%,+#%04'< *#"'' &+-="#"-&"'< 0>0#/'< '*+-'+#'?%*'<
-">'4",,"#' 0-/ '+&%04 6"/%0F
.0'X C [ G-,"#-0,%+-04 I#0-/%-2 H06*0%2-Y i"5 ,+ 4+-2 ,"#6 '3&&"'' %' %-,"#-0,%+-04
0>0#"-"''< 1#0-/%-2 0-/ #"*3,0,%+- 0' 0 /"',%-0,%+- 0-/ '+ %6*4"6"-,0,%+- += ,?" 1#0-/%-2
&06*0%2- >%44 1" %6*+#,0-, %- "',014%'?%-2 0-/ 60%-,0%-%-2 #"*3,0,%+-F i"5 6"''02"' '3&? 0'
^304%,5 += &0#" A'3&&"'' #0,"'< %-="&,%+- #0,"' ",&FE< 0-/ &+', >%44 -""/ ,+ 1" &+-$"5"/ ,+ 0
1#+0/ 10'"/ 03/%"-&"F R20%-< ,?" 0&,304 0&,%$%,%"' >%44 /"*"-/ 1+,? +- ,?" &06*0%2- /"'%2-
0-/ 0$0%4014" #"'+3#&"' 13, &+34/ %-&43/" 0/$"#,%'%-2 A"2 Q"/%&04 .#0$"4 R3,?+#%,5 6020j%-"
%- 7!RE< "/%,+#%04'< *#"'' &+-="#"-&"'< *0#,%&%*0,%+- %- %-,"#-0,%+-04 &+-="#"-&"' A_+#4/
Q"/%&04 .+3#%'6 k c4+104 M"04,? H+-2#"'' 0-/ .?" M"04,? H0#" c4+104%j0,%+- !366%,E 0-/
'+&%04 6"/%0F
Lobby Government for Support and Legislative Changes
AIMS
! .+ &#"0," 0 *+4%&5< 4"2%'40,%$" 0-/ #"2340,+#5 "-$%#+-6"-, ,?0, '3**+#,' 0-/ "-&+3#02"' ,?"
6"/%&04 ,+3#%'6
! .+ *#+$%/" 0/"^30," 2+$"#-6"-, '3**+#, =+# 60#X",%-2 *#+6+,%+- 0-/ %-&"-,%$"'
OUTPUTS
;F H?0-2"' +# &#"0,%+- += *+4%&5< 4"2%'40,%+- 0-/ #"2340,%+-'
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 13/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
3
LF I3/2",0#5 &+66%,6"-, 0-/ 044+&0,%+- ,+ ")*+#, /"$"4+*6"-, += ,?" '"&,+#
ACTIONS
.0'X ; [ f"$%"> += l"2%'40,%+- 0-/ f"2340,%+-'Y .?"#" %' 0 -""/ ,+ &+-',0-,45 #"$%"> ,?"
*#"$0%4%-2 *+4%&%"'< 4"2%'40,%+- 0-/ #"2340,%+-' ,+ "-'3#" &+-'%',"-&5 0-/ 04%2-6"-, >%,? ,?"
-""/' ,+ *#+6+," ,?" '"&,+#F g+# ")06*4"< 4%&"-'%-2 0-/ #"&+2-%,%+- += ^304%=%&0,%+-' =+#
=+#"%2- ',0==< "'*"&%0445 ,?+'" -""/"/ 3#2"-,45F
.0'X L e R-045'%' += ,?" `""/' += ,?" !"&,+#Y N)06%-0,%+- += ,?" -""/' += ,?" '"&,+# %-&43/%-2
13'%-"'' ,#"0,6"-, "-'3#%-2 ")*+#,"#' 0#" ,#"0,"/ 0' '3&? >%,? 0**#+*#%0," =%'&04 %-&"-,%$"'F
R4'+ "-'3#" ,?0, 0/"^30," #"'+3#&"' =+# ,?" *#+6+,%+- += ,?" '"&,+#< %-&43/%-2 *#%+#%,%'0,%+-
15 2+$"#-6"-, R2"-&%"' += 6"/%&04 ,+3#%'6 0' 0- ")*+#, '"&,+#F
.0'X S [ H+663-%&0,%+-'Y 0#,%&340," -""/' ,+ 2+$"#-6"-, *#+$%/%-2 %6*0&, +- ,?" "&+-+65
,+ @3',%=5 &?0-2"' %- 4"2%'40,%+- 0-/]+# '3**+#,F .?%' '?+34/ 1" 10'"/< 0' 63&? 0' *+''%14"< +-
0 >+#X%-2 #"40,%+-'?%* 1",>""- ,?" *#%$0," '"&,+# 0-/ 2+$"#-6"-, 0-/ &+34/ %-&43/"
"',014%'?6"-, += 0 &+66%,,"" ,+ >+#X +- ,?"'" %''3"' +- 0- +-e2+%-2 10'%'F
Facility Upgrading and International Accreditation
AIMS
! .+ %6*#+$" ,?" %-,"#-0,%+-04 &+6*",%,%$"-"'' += ,?" *#%$0," 6"/%&04 '"&,+#
OUTPUTS
;F J#+$%'%+- += %-=+#60,%+- 0-/ 0>0#"-"'' += %-,"#-0,%+-04 0&&#"/%,0,%+- AdHG 0-/]+# .#"-,E
LF R3/%, 0''"''6"-,' += =0&%4%,%"'
SF Q"/%&04 =0&%4%,%"' &"#,%=%"/ ,+ %-,"#-0,%+-04 ',0-/0#/'
ACTIONS
.0'X ; [J#+6+,%+- += G-,"#-0,%+-04 !,0-/0#/' 0-/ R&&#"/%,0,%+-Y R *#+2#066" += 0>0#"-"''
#0%'%-2 +- ,?" 1"-"=%,' += 0&&#"/%,0,%+- ,+ dHG 0-/]+# .#"-, =+# ?+'*%,04' 0-/ +,?"#
*#0&,%,%+-"#' >0-,%-2 ,+ 0,,#0&, 6"/%&04 ,+3#%','F .?%' >+34/ %-&43/" *#+/3&,%+- +=
%-=+#60,%+- '?"",'< '"6%-0#'< "/%,+#%04' 0-/ +,?"# *#+6+,%+- *#+$%/%-2 *#0&,%,%+-"#' >%,?
$0#%+3' 4"$"4' += %-=+#60,%+- +- 1+,? ,?" 1"-"=%,' A-""/ =+# 0&&#"/%,0,%+-E 0-/ ,?" &+-,"-, +=
,?" ',0-/0#/' ,?"6'"4$"'F
.0'X L e .#0%-%-2 0-/ ."&?-%&04 R''%',0-&" %- R&&#"/%,0,%+- 0-/ R/+*,%+- += !,0-/0#/'YJ#+$%'%+- += %-,#+/3&,+#5 0-/ 0/$0-&"/ &+3#'"' +- &+6*4%0-&" >%,? %-,"#-0,%+-04 ',0-/0#/'F
R' *0#, += ,?" 0''%',0-&"< 03/%,' 0-/ %-'*"&,%+-' += =0&%4%,%"' &+34/ 1" 3-/"#,0X"-< %-&43/%-2
/",0%4"/ #"*+#,' +- >?0, >+#X ,?0, -""/' ,+ 1" 3-/"#,0X"- ,+ &+6*45 >%,? 0&&#"/%,0,%+-F
.0'X SY 7*2#0/%-2 += g0&%4%,%"'Y H+-'%/"#0,%+- '?+34/ 1" 2%$"- ,+ *#+$%/%-2 0 '31'%/5 =#+6
2+$"#-6"-, A+# 4+-2 ,"#6 /%'&+3-,"/ 4+0-E =+# *#%$0," *#0&,%'"' 3*2#0/%-2 0-/ &+6*45%-2
>%,? %-,"#-0,%+-04 ',0-/0#/'< A%-&43/%-2 6"/%&04 0-/ ̂ 304%,5 0''3#0-&" '&?"6"'EF
.0'X \Y H"#,%=%&0,%+-Y G- +#/"# ,+ "-&+3#02" &"#,%=%&0,%+-< 2#+3* '&?"6"' =+# %-'*"&,%+- 0-/
&"#,%=%&0,%+- '?+34/ 1" 0##0-2"/ ,+ #"/3&" &+','F c+$"#-6"-, '?+34/ 04'+ &+-'%/"# '31'%/%-2
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 14/28
4 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
F
'3&? &"#,%=%&0,%+- ,+ "-'3#" 0 ?%2? ^304%,5 0-/ 2++/ #"*3,0,%+- += .#%-%/0/ 0-/ .+102+m'
6"/%&04 ,+3#%'6 *#+/3&,F
Development of Medical Liability and Malpractice Insurance Market
AIMS
! .+ "-'3#" 0- 0/"^30," 6"/%&04 4%01%4%,5 0-/ 604*#0&,%&" %-'3#0-&" '5',"6 %' %- *40&" ,+ *#+,"&,6"/%&04 ,+3#%','
OUTPUTS
;F H?0-2"' +# &#"0,%+- += 0**#+*#%0," 4"2%'40,%+- 0-/ #"2340,%+-'
LF R$0%401%4%,5 += 0/"^30," 6"/%&04 4%01%4%,5 0-/ 604*#0&,%&" %-'3#0-&"
ACTIONS
.0'X ; [f"$%"> l0>' 0-/ f"2340,%+-' #"40,%-2 ,+ Q"/%&04 l%01%4%,5 0-/ Q04*#0&,%&"
G-'3#0-&"Y 7-/"#,0X" 0 =344 #"$%"> += ,?" 4"204 0-/ #"2340,+#5 '%,30,%+- 0' #"20#/' 6"/%&04
4%01%4%,5 %-'3#0-&" %- .#%-%/0/ 0-/ .+102+ >%,? 0 $%"> ,+ "-'3#%-2 0/"^30," *#+,"&,%+- =+#
1+,? *#0&,%,%+-"#' 0-/ 6"/%&04 ,+3#%','F
.0'X L [ R-045'" ,?" G-'3#0-&" f"^3%#"6"-,' += .0#2", Q0#X",'Y f"'"0#&? ,?" 4"$"4' 0-/ ,5*"
+= %-'3#0-&" ")*"&,"/ 15 6"/%&04 ,+3#%',' 0-/ ,?"%# %-'3#0-&" *#+$%/"#' 0-/ &+6*0#" >%,?
")%',%-2 *#+$%'%+-' 0-/ *#+/3&,' +=="#"/ 15 4+&04 %-'3#0-&" &+6*0-%"'F
.0'X S [ R/+*, 0-/ G6*4"6"-, l0>'< 0' #"^3%#"/Y R44 ',0X"?+4/"#' A*#0&,%,%+-"#'< %-'3#0-&"
&+6*0-%"' 0-/ #"2340,+#'E >+#X ,+2",?"# ,+ /"$"4+* 4"2%'40,%+-< #"2340,%+- 0-/ *#+&"/3#"'
,?0, >%44 *#+$%/" 0 &+-/3&%$" "-$%#+-6"-, =+# 6"/%&04 ,+3#%'6F
.0'X \ [ W"$"4+* R**#+*#%0," Q"/%&04 l%01%4%,5 0-/ Q04*#0&,%&" G-'3#0-&" J#+/3&,'Y _+#X%-2
>%,? %-'3#0-&" &+6*0-%"' ,+ /"$"4+* *#+/3&,' '*"&%=%&0445 /"'%2-"/ =+# 6"/%&04 ,+3#%'6 ,+
6"", ,?" -""/' += *+,"-,%04 &4%"-,' 0-/ *#+,"&, *#0&,%,%+-"#'F _?"#" *+''%14"< 2#+3* 0-/]+#
2+$"#-6"-, 10&X"/]'31'%/%'"/ '&?"6"' '?+34/ 1" &+-'%/"#"/F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 15/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
5
Strategic Goal 2: Promotion of Mainstream
Medical Tourism
Specific Targets
l+-2 e ,"#6 2#+>,? 0-/ /"$"4+*6"-, += ,?" 6"/%&04 ,+3#%'6
'"&,+# %- .#%-%/0/ 0-/ .+102+ >%44 1" 10'"/ +- 60%-',#"06
6"/%&04 ,+3#%','F c%$"- %,' *#+)%6%,5 ,+ ,?" 7!< >?%&? %'
"',%60,"/ ,+ -+> ?0$" ,?" 40#2"', -361"# += *0,%"-,' ,#0$"44%-2
=+# 6"/%&04 ,#"0,6"-, >%,? 0 *#+@"&,"/ ;<UUU<UUU 6"/%&04
,+3#%',' 15 LU;L AQ&i%-'"5 k H+6*0-5 LUU9E< ,?%' 60#X",
'?+34/ 1" ,?" 4+-2 e ,"#6 ,0#2", 0-/ =+&3' =+# ,?" !,#0,"25 A4"''
,?0- ;D += ,?%' 60#X", >+34/ ")&""/ ,?" &3##"-, &0*0&%,5 +=
.#%-%/0/ 0-/ .+102+EF M+>< ,?"'" 6"/%&04 ,+3#%',' &0- 1" 06+-2', ,?" 6+', /"60-/%-2F .?"#"=+#"<
,?%' '?+34/ 04'+ 1" &+61%-"/ >%,? 0,,#0&,%-2 6"/%&04 ,+3#%',' =#+6 ,?" #"2%+-< >?+ &3##"-,45 ,#0$"4 ,+,?" 7! =+# ,#"0,6"-,F
The specific objective of Strategic Goal 2: Promotion of
Mai nstre am Med ical Touri sm, is to incre as e th e numbe r of fo reignpatients travell ing for treatment to Tr inidad Tobago by 1,500 per
year – sourced from US (1,000) and Caribbean (500) after 3 years
.?%' ,0#2", >+34/ #"*#"'"-, &0*,3#%-2 4"'' ,?0- UF; *"# &"-, += ,?" 7! 60#X", 0-/ 4"'' ,?0- ;U *"# &"-,
+= #"2%+-04 60#X",F K- ,?%' 10'%'< ;<CUU 0//%,%+-04 6"/%&04 ,+3#%',' >+34/ &+-,#%13," 7!8 ;U<UUU "0&?
,+ ,?" "&+-+65 "0&? 5"0# ,+,044%-2 7!8 ;C 6%44%+-F
G- +#/"# ,+ 0&?%"$" ,?%' ,0#2",< 0 -361"# += R&,%$%,%"' 0#" *#+*+'"/Y
" Adv erti sing an d Awar eness in Tar get Mar kets
" Inward Trade Missions from the US
" Regional Events/expos
Advertising and Awareness in Target Markets
AIMS
! G-&#"0'" 0>0#"-"'' 06+-2', ',0X"?+4/"#' %- ,0#2", 60#X",' += .#%-%/0/ 0-/ .+102+m' 6"/%&04
,+3#%'6 &0*01%4%,%"'
! c"-"#0,%+- += 4"0/' =#+6 0/$"#,%'%-2
OUTPUTS
;F R/$"#,%'%-2 =+# 6"/%&04 ,+3#%'6 3-/"#,0X"- %- 044 ,0#2", 60#X",'
ACTIONS
.0'X ; [ W"$"4+*6"-, += 0- R--304 J314%&%,5 J40-Y N0&? 5"0#< 0- 0--304 *314%&%,5 *40- '?+34/
1" /#0>- 3*F .#%-%/0/ 0-/ .+102+m' *314%&%,5 ',#0,"25 '?+34/ %-&43/" 0/$"#,%'%-2 +- ,?"
%-,"#-", A'%,"' ,+ 1" %/"-,%=%"/ '3&? 0' ?"04,?10'"F&+6< 6"/%&04-">',+/05F&+6 0-/ +,?"#&+-'36"# ?"04,? '%,"'E< 1#+&?3#"' 0-/ $%/"+'< 0-/ &+-'36"# ?"04,? 6020j%-"'F J0#, += ,?"
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 16/28
-6 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
A@
*40- >+34/ 1" %/"-,%=%&0,%+- += 0**#+*#%0," 6"/%0 %- "0&? ,0#2", 60#X", 10'"/ +- #"'"0#&?F
g+# #"2%+-04 0/$"#,%'%-2< /3" ,+ ,?" 4%6%,"/ '*"&%04%', '"26"-,< 6+#" 2"-"#04 6"/%0 0-/ *#"''
&+$"#02" >+34/ 1" /"$"4+*"/ '3&? 0' #0/%+< -">' *#%-,< *#+="''%+-04 0-/ 13'%-"'' 6020j%-"'
0-/ .h >+34/ 1" &+-'%/"#"/ A04'+ #"2%+-04 0%#4%-" 6020j%-"'EF
.0'X L [ W"$"4+*6"-, += J314%&%,5 Q0,"#%04'Y K-&" ,?" *314%&%,5 *40- %' %- *40&" 0-/ '"4"&,"/
6"/%0 %/"-,%=%"/< 0**#+*#%0," 60,"#%04' >%44 -""/ ,+ 1" /"'%2-"/ 0-/ *#+/3&"/F .?%' >+34/%-&43/" *#%-, 0/$"#,%'"6"-,' >%,? X"5 6"''02"'< $%/"+'< *0,%"-, ,"',%6+-%04'< 1#+&?3#"' 0-/
"/%,+#%04'F
.0'X S [ G6*4"6"-,0,%+- 0-/ N-^3%#5 J#+&"''%-2Y G, %' $%,04 ,?0, /3#%-2 ,?" %6*4"6"-,0,%+- +=
,?" *314%&%,5 &06*0%2-< 0/"^30," &+663-%&0,%+- '5',"6' 0#" %- *40&" ,+ *#+&"'' %-&+6%-2
"-^3%#%"' [ ,?%' &+34/ "%,?"# '%6*45 1" #"="#"-&" ,+ 0 -0,%+-04 >"1'%," 0-/ /%#"&,+#5 +# 0
*?5'%&04 +==%&" ,+ 0-'>"# "-^3%#%"' %- 0 6+#" &+6*#"?"-'%$" >05 0-/ =+44+> 3* "=="&,%$"45F
Inward Trade Missions from the US
AIMS
! .+ ?0$" *"#60-"-, #"*#"'"-,0,%+- %- 7! ,?#+32? 6"/%&04 ,+3#%'6 ,#0$"4 02"-,'
! .+ /"$"4+* #"40,%+-'?%*' >%,? 6"/%&04 %-'3#0-&" &+6*0-%"' ,+ "),"-/ &+$"#02" =+# ,#"0,6"-,'
%- .#%-%/0/ 0-/ .+102+
OUTPUTS
;F 7! Q"/%&04 .#0$"4 R2"-&%"' 4%', .#%-%/0/ 0-/ .+102+ *#0&,%,%+-"#'
LF 7! G-'3#0-&" &+6*0-%"' &+$"# ,#"0,6"-,' %- .#%-%/0/ 0-/ .+102+
SF R2"-,' +#20-%'" 0, 4"0', ;<UUU *0,%"-,' ,+ .#%-%/0/ 0-/ .+102+
ACTIONS
.0'X ; e G/"-,%=%&0,%+- += J+,"-,%04 R2"-,' %- .0#2", Q0#X",'Y .?%' >%44 %-$+4$" %-,"#-",
#"'"0#&? ,+ 4%', 6"/%&04 ,#0$"4 02"-,' %- ,?" 7! A'3&? 0' G-,"#-0,%+-04 Q"/%&04 .#0$"4 d+3#-"5
W0,010'" 0-/ Q"/%&04 .+3#%'6 H+6*0-%"'F`N.EF R '", += &#%,"#%0 =+# #"/3&%-2 ,?" 4%', ,+ 0
60-02"014" -361"# %' -""/"/ A'3&? 0' *0,%"-, ,"',%6+-%04'< '*"&%04%'6' %- '*"&%=%&
,#"0,6"-,' +=="#"/ 15 .#%-%/0/ 0-/ .+102+ ",&FEF
.0'X L [ G/"-,%=%&0,%+- += 7! Q"/%&04 G-'3#0-&" H+6*0-%"'Y G-,"#-", #"'"0#&? ,+ %/"-,%=5
6"/%&04 %-'3#0-&" &+6*0-%"' ,?0, 044+> ,#0$"4 =+# ,#"0,6"-, 0-/ >+34/ 1" >%44%-2 ,+&+-'%/"# +,?"# /"',%-0,%+-'F N)06%-0,%+- 0-/ &+-,0&, >%,? ,#0/" 0''+&%0,%+-' '3&? 0'
R6"#%&0m' M"04,? G-'3#0-&" J40-' ARMGJE 0-/ I43" H#+'' I43" !?%"4/ R''+&%0,%+- >+34/ 1" 0
'+3#&" += %-%,%04 #"'"0#&?F
.0'X S [ G-/3',#5 R**#+0&? ,+ R2"-,' 0-/ G-'3#0-&" H+6*0-%"'Y G-%,%0445< ,#%*' 15 '"&,+#
>%/" #"*#"'"-,0,%$"' ,+ $%'%, *+,"-,%04 02"-,' 0-/ %-'3#0-&" &+6*0-%"' >%44 1" -""/"/ /3#%-2
,?" $",,%-2 *#+&"'' ,+ /"&%/" +- 0 '?+#, 4%', += %-,"#"',"/ *0#,%"' ,+ 1" %-$%,"/ ,+ .#%-%/0/ 0-/
.+102+F
.0'X \ [ G->0#/ Q%''%+-Y K-&" %-,"#"',"/ 7! 02"-,' 0-/ G-'3#0-&" &+6*0-%"' ?0$" 1""-
%/"-,%=%"/< 0- %->0#/ 6%''%+- ,+ .#%-%/0/ 0-/ .+102+ >+34/ 1" +#20-%'"/ ,+ ,+3# =0&%4%,%"'<
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 17/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
--
6"", *+,"-,%04 *#0&,%,%+-"#' 0-/ /"$"4+* 0 =#06">+#X =+# 0**#+$04< 0**+%-,6"-, 0-/
#"*#"'"-,0,%+- += %-/%$%/304 *#0&,%,%+-"#' ,+ *#+6+," %- ,?" 7!F !3&? 0 6%''%+- >+34/ 1" *0%/
=+# ,+ "-&+3#02" 7! *0#,%&%*0,%+- >%,? '3==%&%"-, -361"#' ,+ #"*#"'"-, 044 %-,"#"',"/
*#0&,%,%+-"#'F
Regional Events/expos
AIMS
! .+ 0&,%$"45 *#+6+," .#%-%/0/ 0-/ .+102+m' 6"/%&04 ,+3#%'6 =0&%4%,%"' #"2%+-0445
OUTPUTS
;F 7-/"#,0X" 0>0#"-"'' "$"-,' %- 0, 4"0', C #"2%+-04 &+3-,#%"'
LF R, 4"0', CUU 6"/%&04 ,+3#%',' 0,,#0&,"/
ACTIONS
.0'X ; [ !"4"&,%+- += h"-3"' %- ,?" .0#2", Q0#X",'Y .?" ,0#2", 60#X",' >%44 1" %/"-,%=%"/ 15
#"'"0#&? %- ,"#6' += -361"#' += *"+*4" ,#0$"44%-2 =+# 6"/%&04 &0#"< -0,%+-04 =0&%4%,%"' 0$"#02"
%-&+6"' ",&F g+44+>%-2 ,?%'< 4+2%',%&' =+# ,?" *40--"/ "$"-,' >%44 1" +#20-%'"/ 0-/ >+34/
,5*%&0445 1" 0 ?+,"4 &+-="#"-&" #++6 >%,? 0 -361"# += ',0-/' +# ,014"' =+# "0&? *0#,%&%*0,%-2
6"/%&04 *#0&,%,%+-"# +# %-',%,3,%+-F
.0'X L [ !"4"&,%+- += J0#,%&%*0-,'Y J0#,%&%*0-,' %- ,?" 0>0#"-"'' =0%#' >%44 1" 10'"/ +-
&0*01%4%,%"' 0-/ 0''36"/ /"60-/ 4+&0445 A6"",%-2 ,?" -0,%+-04 -""/'EF .#0%-%-2 0-/ +,?"#
'3**+#, >%44 1" 2%$"- ,+ *0#,%&%*0,%-2 %-',%,3,%+-' %-&43/%-2 60#X",%-2 60,"#%04' A1#+&?3#"'<
*"-'< *40',%& 102' ",&FE ,+2",?"# >%,? ',0-/ /"'%2- 0-/ #"2%',#0,%+- =+#6' =+# 3'" 0, ,?" =0%#
0-/ =+44+> 3*F H+',' 0-/ =%-0-&%-2 += *0#,%&%*0,%+- >%44 /"*"-/ 3*+- 0$0%4014" #"'+3#&"'F
.0'X S [ N$"-, J40--%-2 0-/ J#"*0#0,%+-Y .?%' >+34/ %-$+4$" 4+2%',%&'< 13/2", 0-/ =%-0-&%-2<
0-/ "=="&,%$" =+44+> 3* '5',"6'F .?%' *?0'" >+34/ 1" ")*"&,"/ ,+ ,0X" 0, 4"0', : 6+-,?' ,+ 1"
"=="&,%$"F
.0'X \ e N$"-, J#+6+,%+-Y R &+6*#"?"-'%$"' 0/$"#,%'%-2 &06*0%2- %-&43/%-2 10--"#' 0#+3-/
,?" &%,5< -">'*0*"# 0-/ #0/%+ 0/$"#,%'%-2 ,+ 2"-"#0," %-,"#"', %- ,?" =0%#F
.0'X C [ g+44+> 3*Y .?" 60@+#%,5 += *"+*4" $%'%,%-2 ,?" =0%# >%44 -+, -"&"''0#%45 -""/
,#"0,6"-, %66%-"-,45< 0-/ '+ ,?"#" %' 0 -""/ =+# "=="&,%$" 0-/ &+-'%',"-, =+44+> 3* 0=,"# ,?"
=0%# ,+ &+-$"#, %-,"#"', %-,+ =3,3#" *0,%"-,'F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 18/28
-. '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
A?
Strategic Goal 3: Promotion of Medical
Tourism to Diaspora
Specific Targets
.?"#" 0#" 0- "',%60,"/ ,>+ 6%44%+- /%0'*+#0 =#+6 ,?"
!+3,?"#- H0#%11"0- A60%-45 .#%-%/0/ 0-/ I0#10/+'E 4%$%-2 %-
7i< 7!R 0-/ H0-0/0F G- 6+', H0#%11"0- &+3-,#%"' ,?" "',%60,"
%' ,?0, ,?"#" 0#" ,?" '06" -361"# += /%0'*+#0 0' *+*340,%+-
-0,%+-0445 0-/ >%,? ,?" *+*340,%+- += ,?" !+3,?"#- H0#%11"0-
A.#%-%/0/ 0-/ .+102+< I0#10/+'< !, l3&%0< !, h%-&"-,< R-,%44"'<
R#310 0-/ c#"-0/0E += LF; 6%44%+-< ,?%' "',%60," =+44+>' ,?"
,#"-/F .?"#"=+#"< %, %' #"0'+-014" ,+ 0''36" ,?0, ,?" /%0'*+#0 += .#%-%/0/ 0-/ .+102+ %' 0#+3-/ ;FS
6%44%+- *"+*4" *43' ,?"%# +=='*#%-2 A'+6",%6"' ,>+ 2"-"#0,%+-'EF
c%$"- ,?0, ,?" ;FS 6%44%+- /%0'*+#0 A=%#', 2"-"#0,%+-E 0#" -+> 02%-2< ,?" -""/ =+# 6"/%&04 &0#" A0-/
")*"-'"' %, %-$+4$"'E %' 2#+>%-2< 6"/%&04 =0&%4%,%"' %- .#%-%/0/ 0-/ .+102+ &+34/ ")*4%&%,45 ,0#2", ,?%'
'"26"-,F
.?"#"=+#"< ,?" '*"&%=%& +1@"&,%$" =+# /%0'*+#0 6"/%&04 ,+3#%'6 >%44 1"Y
The specific target for Strategic Goal 3: Promotion of Medical
Tourism to the diaspora wil l be to attract 4,000 new diasporapatients per year – 2,000 from USA, 1,500 from Canada and 500
from UK after 3 years.
.?%' ,0#2", >+34/ 6"0- 4"'' ,?0- UFS *"# &"-, += =%#', 2"-"#0,%+- /%0'*+#0 ,#0$"44%-2 ,+ .#%-%/0/ 0-/
.+102+ =+# 6"/%&04 ,#"0,6"-, 0-/ %= '"&+-/],?%#/ 2"-"#0,%+- >"#" %-&43/"/< 4"'' ,?0- UF; *"# &"-,F
.?" %6*0&, += \<UUU /%0'*+#0 *0,%"-,'< '*"-/%-2 +- 0$"#02" 7!8 C<UUU *"# ,#"0,6"-, >+34/ 2"-"#0,"
7!8 LU 6%44%+- += #"$"-3" =+# *#%$0," ?"04,?&0#" %- .#%-%/0/ 0-/ .+102+F G- +#/"# ,+ 0,,#0&, W%0'*+#0
6"/%&04 ,+3#%','< 0 -361"# += R&,%$%,%"' 0#" *#+*+'"/
" Adv ert isin g an d Awar eness in Se lecte d Mar kets
" Diaspora Events
Advertising and Awareness in Selected Markets
AIMS
! G-&#"0'" 0>0#"-"'' 06+-2', .#%-%/0/ 0-/ .+102+m' /%0'*+#0 %- ,0#2", 60#X",' += ,?" 0$0%4014"
,#"0,6"-,' 0-/ 1"-"=%,' += 6"/%&04 ,+3#%'6
OUTPUTS
;F R/$"#,%'%-2 ,+ /%0'*+#0 %- ,0#2", 60#X",'
LF N-^3%#%"' =#+6 /%0'*+#0 ,+ 6"/%&04 *#0&,%,%+-"#'
ACTIONS
.0'X ; e G/"-,%=%&0,%+- += W%0'*+#0 Q0#X",%-2 H?0--"4'Y .?%' >%44 %-$+4$" %-,"#-", #"'"0#&? ,+
%/"-,%=5 0''+&%0,%+-' += /%0'*+#0 %- ,0#2", 60#X",' A7!< H0-0/0< 7iE '3&? 0' .#%-%/0/ 0-/
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 19/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
-/
.+102+Y 7-%,"/ H34,3#04 R''+&%0,%+- A`"> n+#XE< I3'%-"'' R''+&%0,%+- A`"> n+#XE<
R''+&%0,%+- += K-,0#%+ AH0-0/0E< R''+&%0,%+- += M06%4,+- AH0-0/0E< !"-%+#' R''+&%0,%+- +=
H0-0/0< R''+&%0,%+- %- ,?" 7iF H++#/%-0,%+- >%,? ,?" Q%-%',#5 += g+#"%2- R==0%#' >+34/ 04'+
1" #"^3%#"/
.0'X L [ W%'&3''%+-' >%,? R''+&%0,%+-'Y G-%,%04 &+-,0&, >%,? ,?" 0''+&%0,%+- ,+ 1",,"#
3-/"#',0-/ ?+> ,?" /%0'*+#0 60%-,0%- &+-,0&, %-&43/%-2 6020j%-"'< -">'4",,"#'< %-,"#-",0-/ "$"-,'F G= *+''%14"< +1,0%- &+-,0&, /",0%4' += /%0'*+#0 ,+ &#"0," 0 /%#"&, 60%4 /0,010'"F
.0'X S [ W"$"4+*6"-, += H+663-%&0,%+-' !,#0,"25Y I0'"/ +- ,?" %-=+#60,%+- 20,?"#"/< 0-
0>0#"-"'' #0%'%-2 ',#0,"25 >%44 1" /"$"4+*"/ ,+ 0/$"#,%'" 6"/%&04 ,+3#%'6 '"#$%&"' %- $0#%+3'
6"/%0 %- ,0#2", 60#X",'< %-&43/%-2 0/$"#,' 0-/ "/%,+#%04' %- -">'4",,"#' 0-/ 6020j%-"'<
/%#"&, 60%4%-2' 0-/ *0#,%&%*0,%+- %- 0''+&%0,%+- "$"-,'F G, &+34/ 04'+ %-&43/" '*+-'+#%-2 0
H0#-%$04 ,#++* ,+ 60@+# H0#-%$04' '3&? 0' `+,,%-2 M%44 2%$%-2 +3, 4"0=4",' +- 6"/%&04 ,+3#%'6
0-/ >+34/ ,0#2", /%0'*+#0< +,?"# H0#%11"0- W%0'*+#0 0-/ 60%-',#"06 6"/%&04 ,+3#%','F
.0'X \ [ W"$"4+*6"-, += J314%&%,5 Q0,"#%04'Y K-&" ,?" *314%&%,5 *40- %' %- *40&" 0-/ '"4"&,"/
6"/%0 %/"-,%=%"/< 0**#+*#%0," 60,"#%04' >%44 -""/ ,+ 1" /"'%2-"/ 0-/ *#+/3&"/F .?%' >+34/
%-&43/" *#%-, 0/$"#,%'"6"-,' >%,? X"5 6"''02"'< $%/"+'< 1#+&?3#"'< /%#"&,+#5 += '"#$%&"' 0-/
"/%,+#%04'F
.0'X C [ G6*4"6"-,0,%+- 0-/ N-^3%#5 J#+&"''%-2Y G, %' $%,04 ,?0, /3#%-2 ,?" %6*4"6"-,0,%+- +=
,?" *314%&%,5 &06*0%2-< 0/"^30," &+663-%&0,%+- #"'+3#&"' 0#" 0$0%4014" ,+ *#+&"'' %-&+6%-2
"-^3%#%"' [ ,0X%-2 ,?"6 0-/ *0''%-2 ,?"6 +-,+ 0**#+*#%0," *#0&,%,%+-"#' %- .#%-%/0/ 0-/
.+102+ 0-/ 04'+< >%,? "=="&,%$" =+44+> 3* ,+ "-'3#" ^3"#%"' 0#" 0//#"''"/ 0-/ "-^3%#"'
0-'>"#"/F
Diaspora EventsAIMS
! G-&#"0'" 0>0#"-"'' 06+-2', .#%-%/0/ 0-/ .+102+m' /%0'*+#0 %- ,0#2", 60#X",' += ,?" 0$0%4014"
,#"0,6"-,' 0-/ 1"-"=%,' += 6"/%&04 ,+3#%'6
OUTPUTS
;F R, 4"0', ;L /%0'*+#0 "$"-,' %- ,0#2", 60#X",'
LF N-^3%#%"' =#+6 /%0'*+#0 ,+ 6"/%&04 *#0&,%,%+-"#'
ACTIONS
.0'X ; [ !"4"&,%+- += h"-3"' %- ,?" .0#2", Q0#X",'Y I0'"/ +- #"'"0#&? +- /%0'*+#0
+#20-%'0,%+- %- "0&? ,0#2", 60#X",< /%'&3''%+- >%,? /%0'*+#0 +#20-%'0,%+-' 0-/ 4%0%'+- >%,?
N610''%"']M%2? H+66%''%+-' %- ,?" ,0#2", 60#X",'< 0 *40- += 0, 4"0', ;L "$"-,' %- 7!< H0-0/0
0-/ 7i >%44 1" /#0>- 3*F .?" "$"-,' &+34/ %-&43/" 6%-%e")*+m'< '"6%-0#'< *0#,%"' 0-/ a6+#"
=3-b A-0,%+-04 ,?"0,#" 2#+3* ,+3# '*+-'+#'?%* >%,? 1#+&?3#"' /%',#%13,"/E "$"-,' ,+ 0,,#0&,
/%0'*+#0 *0#,%&%*0,%+-F g+44+>%-2 ,?%'< 4+2%',%&' =+# ,?" *40--"/ "$"-,' >%44 1" +#20-%'"/F
.0'X L [ !"4"&,%+- += J0#,%&%*0-,'Y J0#,%&%*0-,' %- "$"-,' >%44 1" 10'"/ +- &0*01%4%,%"' 0-/
#"0/%-"'' += *#0&,%,%+-"#' A'3&? 0' 0&&#"/%,0,%+- 0-/ %-'3#0-&"EF .#0%-%-2 0-/ +,?"# '3**+#,
>%44 1" 2%$"- ,+ *0#,%&%*0,%-2 *#0&,%,%+-"#' %-&43/%-2 60#X",%-2 60,"#%04' A1#+&?3#"'< *"-'<
*40',%& 102' ",&FEF H+',' 0-/ =%-0-&%-2 += *0#,%&%*0,%+- >%44 /"*"-/ 3*+- 0$0%4014" #"'+3#&"'F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 20/28
-0 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
AB
.0'X S [ N$"-, J40--%-2 0-/ J#"*0#0,%+-Y .?%' >+34/ %-$+4$" 4+2%',%&'< 13/2", 0-/ =%-0-&%-2<
0-/ "=="&,%$" =+44+> 3* '5',"6'F .?%' *?0'" >+34/ 1" ")*"&,"/ ,+ ,0X" 0, 4"0', : 6+-,?' ,+ 1"
"=="&,%$"F
.0'X \ e N$"-, J#+6+,%+-Y R &+6*#"?"-'%$" 0/$"#,%'%-2 0-/ /%#"&, 60%4 &06*0%2- ,+ "-'3#"
?%2? 4"$"4' += /%0'*+#0 *0#,%&%*0,%+-F
.0'X C [ N$"-,'Y G, %' %6*+#,0-, ,?0, '3==%&%"-, *#0&,%,%+-"#' 0,,"-/ "$"-,' ,+ "-014" '"#%+3'
^3"#%"' ,+ 1" 0//#"''"/F .?" 60@+#%,5 += *0,%"-,' $%'%,%-2 ,?" =0%# >%44 -+, '%2- 3* +- ,?" /05<
0-/ '+ -""/ "=="&,%$" =+44+> 3* 0=,"# ,?" =0%# ,+ &+-$"#, %-,"#"', %-,+ *0,%"-,'F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 21/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
-1
Strategic Goal 4: Promotion to Vacation
Medical Tourists
Specific Targets
.#%-%/0/ 0-/ .+102+ #"&"%$"' +$"# CUU<UUUS ',05e+$"# 0-/
%'" ,+3#%',' "0&? 5"0#F .?"'" ,+3#%',' 60%-45 &+6" =#+6
&+3-,#%"' >?"#" 6"/%&04 ,#"0,6"-,' A%-&43/%-2 /"-,04<
+*,+6",#5< 0--304 6"/%&04' 0-/ /%02-+'"'E 0,,#0&, 40#2"<
'+6",%6"' *#+?%1%,%$"< =""' 0-/]+# >%,? 4+-2 >0%,%-2 ,%6"'F
.?"#"=+#"< ,?"#" %' 0- +**+#,3-%,5 =+# ,?" '04" += '3&? '"#$%&"'
,+ ,?"'" ,+3#%','F .?" ,5*" += 6"/%&04 '"#$%&"' >+34/ 4%X"45 1"
4%6%,"/ '+ ,?0, %, /+"' -+, %-,"#="#" ,++ 63&? >%,? ,?" $0&0,%+-
A,?" *#%6" #"0'+- =+# ,#0$"4E 13, &+34/ %-&43/" &+##"&,%$" "5" '3#2"#5< ,"",? >?%,"-%-2< QfG '&0- 0-/
0--304 6"/%&04'F
.?"#"=+#"< ,?" '*"&%=%& +1@"&,%$" =+# $0&0,%+- ,+3#%',' >%44 1"Y
The specific target for Strategic Goal 4: Promotion to Vacation
Medic al Touri sts wi l l be to at tract 1, 000 to uri st to take up medi cal
servic es af te r 3 year s.
I0'"/ +- ;<UUU ,+3#%',' #"&"%$%-2 6"/%&04 '"#$%&"' %- .#%-%/0/ 0-/ .+102+ *"# 5"0#< 0- 0//%,%+-04
7!8 L 6%44%+- += 6"/%&04 =""' >%44 1" /"#%$"/F .?%' ,0#2", >+34/ #"^3%#" UFL *"# &"-, += ,+3#%', $%'%,+#'
"4"&,%-2 ,+ '""X +3, 0-/ #"&"%$" ,#"0,6"-,'F G-%,%0445< ,?%' >%44 &+6" =#+6 $0&0,%+- ,+3#%',' >?+ ,0X"
0/$0-,02" += ,?" &?"0*"# 6"/%&04 '"#$%&"' 0$0%4014" 13, 40,"#< .#%-%/0/ 0-/ .+102+ &+34/ 0,,#0&,
*"+*4" >?+ >0-, 6"/%&04 ,#"0,6"-,' +# "$"- '3#2"#5 0-/ >0-, ,+ 4%-X ,?%' ,+ 0 $0&0,%+-F
G- +#/"# ,+ 0&?%"$" ,?%' ,0#2",< 0 -361"# += R&,%$%,%"' 0#" *#+*+'"/Y
" Integrate with National Advertising/Promotion of Tourism
" Adve rti sing and Aw are ness ra is in g
" Discussions with Travel Agents
Integrate with National Advertising/Promotion of Tourism
AIMS
! .+ %-&#"0'" 0>0#"-"'' 06+-2', $0&0,%+- ,+3#%',' += ,?" Q"/%&04 '"#$%&"' 0$0%4014" %- .#%-%/0/
0-/ .+102+
OUTPUTS
;F G-,"2#0,%+- += Q"/%&04 !"#$%&"' %-,+ 60%- -0,%+-04 ,+3#%'6 ',#0,"25 0-/ *#+6+,%+-
ACTIONS
.0'X ; [ f"$%"> += N)%',%-2 .+3#%'6 J#+6+,%+- !,#0,"25Y f"$%"> ,?" ")%',%-2 ,+3#%'6
',#0,"25 0-/ 0/$"#,%'%-2 &06*0%2- ,+ ")06%-" >?",?"# 6"/%&04 ,+3#%'6 *#+6+,%+- &0- 1"
S H04&340,"/ =#+6 .WH *314%'?"/ !,0,%',%&' ALU;LEV /0,0 =+# LU;UF
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 22/28
-2 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
AC
%-,"2#0,"/ 0-/ =+#6 0 *0#, += %,' %6*4"6"-,0,%+-F g+# ")06*4"< %= 0,,"-/%-2 ,#0/" ")?%1%,%+-'
+# &+-="#"-&"'< %-&43/" 6"/%&04 ,+3#%'6 0-/ '"#$%&"' +=="#"/< 0' *0#, += ,?" #0-2" += *#+/3&,'
1"%-2 ")?%1%,"/ 0-/]+# *#+6+,"/F
.0'X L [ .#0%-%-2 += .+3#%'6 J+4%&5 0-/ J#+6+,%+- !,0==Y .+ %-&#"0'" 0>0#"-"'' += ,?"
*+,"-,%04 /"60-/ 15 $0&0,%+- ,+3#%',' =+# 6"/%&04 '"#$%&"'< >?0, %' +- +=="# %- .#%-%/0/ 0-/
.+102+ 0-/ 0//%,%+-04 $043" ,+ ,?" "&+-+65< 0 -361"# += ,#0%-%-2 0-/ 0>0#"-"'' 0&,%$%,%"'A'"6%-0#'< 4"0=4",'< 1#+&?3#"'< 6"",%-2'E >%44 1" 3-/"#,0X"- >%,? Q%-%',#5 += .+3#%'6 0-/
.WH ',0==F
.0'X S [ Q0%-',#"06%-2 Q"/%&04 .+3#%'6Y I0'"/ +- ,?" #"$%">< "-'3#" 2+$"#-6"-,
&+66%,6"-, ,+ %-&43/" 6"/%&04 '"#$%&"' %-,+ 044 *#+6+,%+- += ,+3#%'6F g+# ")06*4"< +-
>"1'%,"' %-&43/" 4%-X' ,?0, &+34/ 04'+ 1" %-&43/"/ %- *0#,%&340# '"26"-,' '3&? 0' H0#-%$04
A*#+6+," H0#-%$04 0-/ *#+$%/" /",0%4' += &+'6",%& %6*#+$"6"-,' %- *#"*0#0,%+- '3&? 40'"#
"5" &+##"&,%+-< 1+,+)< ,"",? >?%,"-%-2< /"-,04 %6*40-,' ",&FEF
Advertising and Awareness Raising
AIMS
! .+ %-&#"0'" 0>0#"-"'' += 0$0%401%4%,5 += 6"/%&04 ,#"0,6"-,' ,+ $0&0,%+- ,+3#%','
! .+ %-&#"0'" ,?" -361"# += $0&0,%+- ,+3#%',' '""X%-2 6"/%&04 '"#$%&"' >?%4', %- .#%-%/0/ 0-/
.+102+
OUTPUTS
;F R/$"#,%'%-2 Q"/%&04 '"#$%&"' -0,%+-0445 0-/ %-,"#-0,%+-0445
LF R, 4"0', CUU $0&0,%+- ,+3#%',' '""X 6"/%&04 '"#$%&"' >?%4', +- ?+4%/05
ACTIONS
.0'X ; [ W"$"4+*6"-, += 0- R--304 J314%&%,5 J40-Y N0&? 5"0#< 0- 0--304 *314%&%,5 *40- '?+34/
1" /#0>- 3*F .?%' >+34/ *#+6+," 6"/%&04 '"#$%&"' /%#"&,45 ,+ $0&0,%+- ,+3#%',' ,?#+32?
0/$"#,%'%-2 +- %-&+6%-2 *40-"'< *+',"#' 0-/ %-=+#60,%+- 0, 0%#*+#, 0##%$04'V *+',"#' 0-/
+,?"# 0/$"#,%'%-2 0, ,+3#%', ?+,"4' 0-/ +,?"# ,+3#%', /"',%-0,%+-' A%-&43/%-2 ,+3#%', +==%&"'EF
.0'X L [ W"$"4+*6"-, += J314%&%,5 Q0,"#%04'Y K-&" ,?" *314%&%,5 *40- %' %- *40&" 0-/ '"4"&,"/
6"/%0 %/"-,%=%"/< 0**#+*#%0," 60,"#%04' >%44 -""/ ,+ 1" /"'%2-"/ 0-/ *#+/3&"/F .?%' >+34/
%-&43/" *#%-, 0/$"#,%'"6"-,' >%,? X"5 6"''02"'< $%/"+'< *0,%"-, ,"',%6+-%04'< 1#+&?3#"' 0-/
"/%,+#%04'F J0#, += ,?" '"44%-2 *+%-, >%44 1" ,?" &+', /%=="#"-&" += ,#"0,6"-,' >?%&? 63', 1"
#"'"0#&?"/ 0-/ =+#6 *0#, += ,?" 60#X",%-2 60,"#%04'F
.0'X S [ G6*4"6"-,0,%+- 0-/ N-^3%#5 J#+&"''%-2Y G, %' $%,04 ,?0, /3#%-2 ,?" %6*4"6"-,0,%+- +=
,?" *314%&%,5 &06*0%2-< 0/"^30," &+663-%&0,%+- #"'+3#&"' 0#" 0$0%4014" ,+ *#+&"'' %-&+6%-2
"-^3%#%"' ,+ =0&%4%,0," 0-/ &+-$"#, "-^3%#%"' %-,+ =%#6 13'%-"''F
.0'X \ [ W"$"4+*6"-, += G-&"-,%$" J#+2#066"'Y .+ "-&+3#02" $0&0,%+- ,+3#%',' ,+ ,0X" 3*
6"/%&04 '"#$%&"'< *#0&,%,%+-"#' &+34/ $%'%, 0-/ *#+$%/" '+6" '"#$%&"' 0, ?+,"4' 0-/]+# *#+$%/"
,#0-'*+#, ,+ 0-/ =#+6 ?+,"4' A+# &+6*4%6"-,0#5 $%'%,' ,+ =0&%4%,%"' *#%+# ,+ 1++X%-2 0-5
,#"0,6"-,'EF
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 23/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
-3
Discussions with Travel Agents
AIMS
! .+ %-&#"0'" 0>0#"-"'' += 0$0%4014" 6"/%&04 ,#"0,6"-,' ,+ ,#0$"4 02"-,' 0-/ $0&0,%+- ,+3#%','
! .+ %-&#"0'" ,?" -361"# += $0&0,%+- ,+3#%',' '""X%-2 6"/%&04 '"#$%&"' >?%4', %- .#%-%/0/ 0-/
.+102+
OUTPUTS
;F R/$"#,%'%-2 Q"/%&04 '"#$%&"' %-,"#-0,%+-0445
LF R, 4"0', CUU $0&0,%+- ,+3#%',' *#" 1++X 6"/%&04 '"#$%&"' >?%4', +- ?+4%/05
ACTIONS
.0'X ; e G/"-,%=5 Q0@+# .#0$"4 R2"-,' 0-/ M+4%/05 H+6*0-%"' R&,%$" %- .#%-%/0/ 0-/ .+102+Y
_+#X%-2 >%,? Q%-%',#5 += .+3#%'6 0-/ .WH< *#"*0#" 0 /0,010'" += 60@+# ,+3# +*"#0,+#' 0-/
,#0$"4 02"-,' '"44%-2 .#%-%/0/ 0-/ .+102+ ?+4%/05'F f"$%"> ,?" 0/$"#,%'%-2 += ,?"'" ?+4%/05'
,+ '"" >?"#" 6"/%&04 '"#$%&"' &+34/ 1" 0//"/ 0' 0 ="0,3#" += ,?" ?+4%/05F
.0'X L [ Q%''%+- ,+ .+3# K*"#0,+#' 0-/ .#0$"4 R2"-,'Y 7-/"#,0X" 0 ,#0/" 6%''%+- ,+ 60@+#
+*"#0,+#' ,+ /%'&3'' ?+> ,+ %-&43/" 6"/%&04 '"#$%&"' 0' *0#, += ,?"%# '"44%-2 *+%-,' =+#
?+4%/05' ,+ .#%-%/0/ 0-/ .+102+F J#+$%/" %-=+#60,%+- 0-/ 60#X",%-2 60,"#%04' ,+ +*"#0,+#'
=+# 3'"< %-&43/%-2 JK! 60,"#%04' %= 0**#+*#%0,"F
.0'X S [ W"$"4+* !5',"6 ,+ M0-/4" J#"eI++X%-2'Y N-'3#" 0- "=="&,%$" 0-/ "==%&%"-, '5',"6 ,+
?0-/4" "-^3%#%"' 0-/ 044+> =+# ?0-/4%-2 044 4+2%',%&' =+# =0&%4%,0,%-2 ,#"0,6"-,' /3#%-2
$0&0,%+-' >%,? 6%-%604 ?0''4" 0-/ /%'#3*,%+-F .?%' &+34/ 1" &+4401+#0,%$" >%,? &+66+-
=0&%4%,%"' A'3&? 0' ,#0-'*+#,E +# *#%$0,"45 0##0-2"/ 15 J#0&,%,%+-"#'F _%,? ,?" 40,"# 0**#+0&?<
,#0%-%-2 0-/ 0/$%&" '?+34/ 1" 2%$"- ,+ *#0&,%,%+-"#' #"20#/%-2 &3',+6"# #"40,%+-' 0-/
?0-/4%-2 ,+ "-?0-&" ,?" #"*3,0,%+- += ,?" &+3-,#5F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 24/28
-4 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
AF
Action plan
Supervision and M&E
.?%' ',#0,"25 >%44 #"^3%#" &++*"#0,%+- 0-/ 0&,%+-' 15 0 1#+0/
#0-2" += ',0X"?+4/"#' >%,?%- ,?" *314%& 0-/ *#%$0," '"&,+#'F
.?"#"=+#"< ,?"#" %' 0 #"04 -""/ =+# 0 ',#+-2 '3*"#$%'+#5 0-/
=0&%4%,0,%+- #+4" =+# 0- RJNo +#20-%'0,%+- ,?0, &0- &++#/%-0,"
0-/ +$"#'"" %6*4"6"-,0,%+-F
.?%' #+4" '?+34/ 1" ,0X"- +- 15 ,?" .#%-%/0/ 0-/ .+102+
H+04%,%+- += !"#$%&"' G-/3',#%"' A..H!GE >?+ >%44 -+, +-45 0&,
0' ,?" /#%$"# += ,?" ',#0,"25< 13, ,0X" #"'*+-'%1%4%,5 =+#
6+-%,+#%-2 0-/ "$0430,%+-F .?%' >%44 =%#', #"^3%#" 3-/"#,0X%-2
10'"4%-" ',3/%"' += X"5 %-/%&0,+#' 0-/ *314%'?%-2 *#+2#"'' += ,?" ',#0,"25 A>%,? 0**#+*#%0," 6"/%0
&+$"#02" ,+ '3**+#, ,?" '"&,+#EF
.?%' %' 0 &%04 #+4" 0-/ ..H!G >%44 -""/ ,+ 1" 2%$"- 0**#+*#%0," #"'+3#&"' ,+ 6+-%,+# 0-/ =0&%4%,0,"
%6*4"6"-,0,%+- %- ,?" -0,%+-04 %-,"#"',< 0-/ >%44 04'+ -""/ ,+ /"$"4+* 0**#+*#%0," 'X%44' =+# ,?" ,0'XF
Institutional Arrangements
G6*4"6"-,0,%+- += ,?%' ',#0,"25 >%44 1" 3-/"#,0X"- 15 0 1#+0/ #0-2" += ',0X"?+4/"#' %- 1+,? ,?" *314%&
0-/ *#%$0," '"&,+#'F .?"#" 0#" 0 -361"# += +*,%+-' =+# %6*4"6"-,0,%+- 0-/ 4"0/
02"-&%"']+#20-%'0,%+-' /"*"-/%-2 3*+- >%44%-2-"''< &+66%,6"-, 0-/ #"'+3#&"'F W3#%-2 ,?" %-%,%04
/%'&3''%+- += ,?%' ',#0,"25 06+-2', ',0X"?+4/"#'< ,?" ")0&, 6+/04%,%"' >%44 1" /%'&3''"/ 0-/ 02#""/< 0'
>"44 0' &+6*4",%+- += ,?" K3,4%-" R&,%+- J40- A1"4+>EF
Outline Action Plan
.?" =+44+>%-2 R&,%+- J40- *#+$%/"' 0- %-/%&0,%$" '&?"/34" += 0&,%$%,%"' ,+ %6*4"6"-, ,?" ',#0,"25F
M+>"$"#< ,?" %-',%,3,%+-' %-$+4$"/ %- %6*4"6"-,0,%+- '?+34/ #"$%"> 0-/ #"$%'" ,?" R&,%+- J40- +- 0-
+-e2+%-2 10'%' ,+ "-'3#" %,' 0&&3#0&5< #"4"$0-&" 0-/ #"=4"&, ,?" &?0-2%-2 /5-06%&' += .#%-%/0/ 0-/
.+102+ 0' >"44 0' ,?" 24+104 60#X",F
!,0X"?+4/"#' >%44 =%#', -""/ ,+ /%'&3'' 0-/ &+6*4"," ,?" K3,4%-"< 0''%2-%-2 l"0/ R2"-&%"'< #"'+3#&"'
0-/ 13/2",'F K-&" ,?"'" ?0$" 1""- 02#""/< "0&? &+6*+-"-, += ,?" R&,%+- J40- 63', 1" "401+#0,"/ %-,+
0 %-/%$%/304 >+#Xe*40-F .?" K3,4%-" R&,%+- J40- 0-/ %-/%$%/304 _+#Xe*40-' >%44 -""/ ,+ 1" #"$%'"/
*"#%+/%&0445 ,+ ,0X" 0&&+3-, += 0$0%4014" #"'+3#&"'< &?0-2%-2 *+4%,%&'< &+66%,6"-, += ,?" '"&,+#<
%-,"#-0,%+-04 60#X", /5-06%&' 0-/ 4"''+-' =#+6 *#"$%+3' 0&,%$%,%"'F
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 25/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
-5
A/2$-5% B.2-*5 C$"5 D !* #% E*@F$%2%, #3 42"G%H*$,%01
Outputs Result Indicators LeadAgency
Duration(start-finish
months)
InternalResources
BudgetAllocation
Overall objective Increase thenational income
from medical
tourism by US$37
million pa after 3years
Increase in foreignpatients by 6,500
pa by Dec 2015
TTCSI Jan 2013 –Dec 2015
Strategic Goal 1: Sector Wide Awareness and Promotion
Specific Target To bring together medical stakeholders and collectively improve the standards and quality of service to
internationally recognised levels
Activity 1.1 Awareness Raising and Destination Branding
Task 1.1.1
National Website
and Portal
1. National
Awareness
Campaign
2. InternationalBranding Campaign
3. Awareness raising
events such as
advertisements ininternational press(industry and non-
industry), media
coverage,
participation in
international
conferences,editorials
Task 1.1.2
Building a national
brand
Task 1.1.3
Development ofnational
awarenesscampaign
Task 1.1.4
National
awareness events
Task 1.1.5
International
branding
campaign
Activity 1.2 Lobby Government for Support and Legislative Changes
Task 1.2.1 Review
of legislation andregulations
1. Changes or
creation of policy,legislation and
regulations
2. Budgetarycommitment and
allocation to exportdevelopment of the
sector
Task 1.2.2
Analysis of theneeds of the
sector
Task 1.2.3
Communications
Activity 1.3 Facility Upgrading and International Accreditation
Task 1.3.1Promotion of
international
standards and
accreditation
1. Provision ofinformation and
awareness of
international
accreditation (JCI
and/or Trent)2. Audit assessments
of facilities
3. Medical Facilitiescertified to
international
standards
Task 1.3.2Training and
technical
assistance in
accreditation andadoption of
standards
Task 1.3.3Upgrading of
facilities
Task 1.3.4
Certification
Activity 1.4 Development of Medical Liability and Malpractice Insurance Market
Task 1.4.1 Reviewlaws and
regulations
1. Changes orcreation of
appropriate
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 26/28
.6 '()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
?@
Outputs Result Indicators Lead
Agency
Duration
(start-finish
months)
Internal
Resources
Budget
Allocation
relating to medical
liability and
malpracticeinsurance
legislation and
regulations
2. Availability of
adequate medicalliability and
malpractice
insurance
Task 1.4.2
Analyse the
insurance
requirements of
target markets
Task 1.4.3 Adopt
and implement
laws, as required
Task 1.4.4
Develop
appropriate
medical liabilityand malpractice
insurance
products
Strategic Goal 2: Promotion of Mainstream Medical Tourism
Specific Target US$ 15 million To increase the number of foreign patients travelling for treatment to Trinidad Tobago by1,500 per year – sourced from US (1,000) and Caribbean (500) after 3 years
Activity 2.1 Advertising and Awareness in Target Markets
Task 2.1.1
Development of
an annual
publicity plan
1. Advertising for
medical tourism
undertaken in all
target markets
Task 2.1.2
Development of
publicity materials
Task 2.1.3
Implementation
and enquiry
processing
Activity 2.2 Inward Trade Missions from the US
Task 2.2.1
Identification ofpotential agents in
target markets
1. US Medical Travel
Agencies list Trinidadand Tobago
practitioners
2. US Insurance
companies covertreatments in
Trinidad and Tobago
3. Agents organise atleast 1,500 patients
to Trinidad and
Tobago
Task 2.2.2Identification of
US MedicalInsurance
Companies
Task 2.2.3Industry Approach
to Agents and
Insurance
Companies
Task 2.2.4 InwardMission
Activity 2.3 Regional Events/expos
Task 2.3.1Selection of
venues in the
target markets
1. Participation inrecruitment fairs in
Target markets (if
appropriate)
2. At least 200students recruited
from fairs
Task 2.3.2
Selection ofparticipants
Task 2.3.3 Event
Planning andPreparation
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 27/28
'()*+,(- .)/()012 3+/ 405*6(- &+7/*89
"#$%& $DED.& ?@A?
.-
Outputs Result Indicators Lead
Agency
Duration
(start-finishmonths)
Internal
Resources
Budget
Allocation
Task 2.3.4 Event
Promotion
Task 2.3.5 Followup
Strategic Goal 3: Promotion of Medical Tourism to Diaspora
Specific Target US$ 20 m To attract 4,000 new diaspora patients per year – 2,000 from USA, 1,500 from Canadaand 500 from UK after 3 years
Activity 3.1 Advertising and Awareness in Selected Markets
Task 3.1.1
Identification of
diaspora
marketing
channels
1. Advertising to
diaspora in target
markets
2. Enquiries from
Diaspora to medical
practitionersTask 3.1.2
Discussions with
Associations
Task 3.1.3Development of
Communications
Strategy
Task 3.1.4
Development of
publicity materials
Task 3.1.5
Implementation
and enquiry
processing
Activity 3.2 Diaspora events
Task 3.2.1
Selection of
venues in the
target markets
1. At least 12
diaspora events in
target markets
2. Enquiries from
Diaspora to medicalpractitioners
Task 3.2.2Selection of
participants
Task 3.2.3 EventPlanning and
Preparation
Task 3.2.4 Event
Promotion
Task 3.2.5 Events
Strategic Goal 4: Promotion to Vacation Medical Tourists
Specific Target US$ 2 million To attract 1,000 tourist to take up medical services after 3 years
Activity 4.1 Integrate with national advertising/promotion of tourism
Task 4.1.1 Review
of existing tourismpromotion
strategy
1. Integration of
Medical Services intomain national tourism
strategy and
promotionTask 4.1.2
Training of
Tourism Policy
and Promotion
Staff
Task 4.1.3
Mainstreaming
medical tourism
Activity 4.2 Advertising and Awareness Raising
Task 4.2.1
Development ofan annual
publicity plan
1. Advertising
Medical servicesnationally and
internationally
8/18/2019 Draft Strategy (Medical)
http://slidepdf.com/reader/full/draft-strategy-medical 28/28
.. '()*+,(- .)/()012 3+/ 405*6(- &+7/*89 ??
Outputs Result Indicators Lead
Agency
Duration
(start-finish
months)
Internal
Resources
Budget
Allocation
Task 4.2.2
Development of
publicity materials
2. At least 500
vacation tourists
seek medical
services whilst onholiday
Task 4.2.3
Implementation
and enquiryprocessing
Task 4.2.4Development of
incentiveprogrammes
Activity 4.3 Discussions with Travel Agents
Task 4.3.1 Identifymajor travel
agents and
holiday
companies active
in Trinidad and
Tobago
1. Undertakerecruitment events in
at least 5 regional
countries
2. At least 1,000
students recruited
from recruitment
eventsTask 4.3.2Mission to Tour
Operators and
Travel Agents