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Draft Business Plan Version 1.5 of 22 August 2012

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Top Players 1.Flipcart.com 2.Myntra.com 3.Jabong.com 4.Bestylish.com 5.Yebhi.com `

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New Reality: No ePresence = No presence. Hence SreeStore Products Offered: Bags and Accessories SreeStore Target: Mid-to-Premium segments

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MarkersPre ImplementationPost Implementation ReachLimitedNation-wide InventoryHugeLimited InvestmentMoreLess ExpenditureModerateMinimized Man HoursRestricted24x7 RevenueDynamicMaximized Reach Inventory Investment Expenditure Man hours Revenue

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Aim SreeStore as largest Indian online catalog of leather accessories Offers Cash-On-Delivery (CoD) Floor-to-door delivery Safest and quickest product delivery assured Loyalty points on every purchase Interactive chat / voice assistance No questions asked return policy

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Home Page: User friendly navigation panel | Website information | Product features viz. discounts, free delivery etc. | Interactive tools - live chat About us: Foundation | Press | Showrooms | Additional Pages Products: Shall be one of the biggest online catalogs of leather accessories Online Ordering and Payment Gateway: Various payment options | COD Contact us: Queries | Complaints | Feedback | Suggestions Additional Features: Special discounts | Featured products | Top sellers | New arrivals | Testimonials | Newsletters | Events

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Category Selection Product Selection Add to Shopping Cart Login Shipping/ Billing Details Cart Confirmation Page Payment Mode Payment Processing Invoice Generated Email to User

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Home About Us Online Store Career Contact Us Interactive Banner Featured Products New Arrivals Product Search Store Locator Newsletter Sub Pages Foundation Press Showroom Extra Pages Page 1 Page 2 Page n Product Menu Product subcategory list Submittal Form Login / Register Submittal Form LuggageAccessoriesBagsJackets Best Sellers

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Bank Gateways Sreeleathers (SL) has brand equity, hence qualifies for direct tie-up with bank payment gateways Preferred gateways: ICICI, HDFC, Axis CCAvenue: http://www.ccavenue.comhttp://www.ccavenue.com Accepts most Debit / Credit cards Net Banking payments thru most nationalized and private banks. PayPal / Skrill: http://www.moneybookers.comhttp://www.moneybookers.com Accepts most credit cards

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Why CoD? Indian consumers conservative w.r.t. online payments CoD gaining in popularity Payment made on physical delivery Payment collected by delivery agent Periodic cash reconciliation

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Fundamentals Simple intuitive GUI User Management Banner Management Page Management Content Management Category Management Product Management Newsletter Management Testimonials & Events Management

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Outsource delivery management to a Service Provider (SP) SP to be a logistics company with pan-India footprint SL maintains warehouse SP responsible for delivery - and cash collection for CoD Payment settlement b/w both parties on periodic basis Timely delivery - as online sales will map onto SP database Notification on successful deliveries to SL via web service Advantages: Synergy - based relationship Quickest go-to-market route Lower costs and timely performance

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Order generation by user Notification via web service Goods collection from warehouse Order # generation and notification via web service Delivery on time Cash collection if COD Cash deposit into SL account SP generates invoice SL and SP - Payment terms on monthly basis

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Return Policy 231 Returns Solutions Product exchange/ replacement if Manufacturing defect; or Size / color etc. issues (limited time-span) Optional value added services Central order intake Product storage Return management

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Return Logistics

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Grievance Handling

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SEO Activities 12 Month Premium Package ServiceAvailability Keyword research & analysisYes Competitive analysisYes Meta tags optimizationYes Link analysis & optimizationYes Check canonical issuesYes Robots.txt optimization, W3C validationYes Image optimization Yes Google analytics setup & integration Yes Google webmaster tools account - setup & monitoring Yes Sitemap generation & submission Yes Search engine submission Yes

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ServiceAvailability Directory submission Yes Online classified submission Yes Blog creation & updation Yes Article submission Yes Online press-release submission Yes Social media optimization Yes

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Internet AdvertisingModelDaily Budget Bidvertiser PPC (Pay/click)SL decides Google Adwords PPC (Pay/click)SL decides Facebook PPC (Pay/click)SL decides

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Result for Leather Accessories - Highest Online Demand Map

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Leather Accessories - Most popular keywords

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Primary Keywords Shoes for menShoe shopShoes onlineShoes shopFootwearFootwear onlineOnline footwearOnline shoes online shoesShoes online shoes online Search volume - India 90,500 1,1000060,50074,000 1,10,000

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Top competitors - Online search trends Online Monthly Visitors

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Age Group (21 30 yrs) Quarterly spend on shoes Online Footwear Shopping : Consumer Behavior Source: ASSOCHAM, 2012

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Monthly online visitorsOnline conversion rateAverage value / productProjected sales / month Scheduled time 50000-600002-3 (%)Rs.100010-15 (Lakhs)12 months

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1. Pre-Op costs - Modelling Analyse present needs of an e-store; Planning of proposed business model (e-store) Objective: Customize e-store to fit into SL environment with minimal changes Software | Hardware Design & Development: Development to be carried out using - Interface Programming : PHP | Ajax | JavaScript | JQuery Database: MySQL

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Third Party Requisites SSL (Secured socket layer) certificate for safer transactions and customer confidence Hosting A dedicated Linux server featuring Apache PHP MySQL Availability The website may be hosted on the following servers: Hostgator | Godaddy HostgatorGodaddy Wide range of dedicated hosting services at affordable costs available 24x7 support available

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Development cost A rough estimation of the manpower need for design, development, deployment and online marketing of the project is as below: 2. Post-Op costs Site - Maintenance | Support Monitoring - Transactions | Accounts | Reports Web components expenses - Server | Domain | SSL Other costs - Delivery or logistics ModulesMan hours required Web Designing240 Web Programming2400 SEO and Marketing3000

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Draft Business Plan Version 1.5 of 22 August 2012