Draconic Transparency

Project of the Global Government Jam

The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

Initial situation: Continuum of nonreflective to reflective consumption behaviour

NEEDBUY

USE / CONSUME

Nonreflective consumption behaviour

Reflective consumption

behaviour

NEED BUY

USE / CONSUME /

REFLECT

Customer Journey

The Challenge: Breaking the circle - breaking the habit – guiding people to a reflective consumption behaviour

NEEDBUY

USE / CONSUME

Nonreflective consumption behaviour

Reflective consumption

behaviour

NEED BUY

USE / CONSUME /

REFLECT

Customer Journey

The Goal: Raising the awareness level and bringing people to a reflective consumption behaviour

NEEDBUY

USE / CONSUME

Nonreflective consumption behaviour

Reflective consumption

behaviour

NEED BUY

USE / CONSUME /

REFLECT

Awareness level

Customer Journey

The Initiatives (above the line of visibility)

NEEDBUY

USE / CONSUME

NEED BUY

USE / CONSUME /

REFLECT

Interactive Shopping Companion

Data Syndication Option

Consumer Communities

Multimedia Awareness Raising Campaign

Customer Journey

The Initiatives

Interactive Shopping Companion

Data Syndication Option

Consumer Communities

Multimedia Awareness Raising Campaign

Line of visibility (for consumers)

Unified goods and product classification and rating scheme

Data base - big (open) data

………

Modules for embedding

The Initiatives

Interactive Shopping Companion

Data Syndication Option

Consumer Communities

Multimedia Awareness Raising Campaign

Line of visibility (for consumers)

Unified goods and product classification and rating scheme

Data base - big (open) data

………

Modules for embedding

Interactive Shopping Companion for• desktop devices• Tablets• smartphones

Tablet version Smartphone version

The Interactive Shopping Companion - main functions:• Personal Preferences

regarding sustainability criteria

• Producer and Retailer Search

• Shopping list• Recommendation option• Personal Monitor for

monitoring the own behaviour change

• Community functions• Incentive system for

motivating consumer• Leader board – Comparison

with users’ buddies

The Interactive Shopping Companion

Tablet version Smartphone version

Tablet version Smartphone version

The Interactive Shopping Companion

The Background

The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

The ecosystem (very rough outline)

The Initiatives

Supplementations to the value proposition canvas

(Exemplary) Rating and classification dimensions• Region of origin• Ecological production• (Fair) Production

conditions• Grey energy• Fair Trade• Resource consumption• Maintenance aspect • Recycling and disposal• …

Considering the whole lifecycle of individual goods and products:• Pre use phase (Production,

Transportation, Trading,…)

• Usage / consumption phase

• After use phase

Benefit/motivation for local government organisations• local value creation + local jobs• citizen health• Environment protection• Attractive place, high quality of life• region marketing and branding, image

Snapshots