Dr. Sally Gainsbury Discovery 2011 April 7, 2011
Transcript of Dr. Sally Gainsbury Discovery 2011 April 7, 2011
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centre for gambling education & research
Dr. Sally Gainsbury
Discovery 2011
April 7, 2011
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Centre for Gambling Education & Research
Current global state of Internet gambling and sports
betting
Canadian Internet sports betting
Australian Internet sports betting
Internet gambling and problem gambling
Conducting Internet gambling research
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centre for gambling education & research
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Centre for Gambling Education & Research
Initial explosive market expansion
Followed by period of consolidation
2,319 Internet gambling sites available in March
2011
89% of English-language sites accept play from
Canada
199 different forms of payment
Internet gambling is highly accessible
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Centre for Gambling Education & Research
32%
21%
18%
4%
17%
2% 1%
Casino PokerSports/race book LotteryBingo Skill gameBetting exchange
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Centre for Gambling Education & Research
Of the 79 jurisdictions the major providers – and #
of sites - are:1. Malta – 460
2. Netherlands Antilles – 299
3. Gibraltar – 291
4. Costa Rica - 202
5. Kahnawake – 183
6. United Kingdom – 117
7. Alderney – 104
8. Antigua & Barbuda - 65
9. Cyprus - 62
10. Italy 62
11. Isle of Man – 44
12.Panama - 38
13.Australia -32
14.United States - 29
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A permissive legal framework
Low and predictable taxes
Availability of low costs workers that speak the required language
Appropriate time zone
Telecommunication systems
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Centre for Gambling Education & Research
Annual growth of10-20%
Internet gambling represents 5-10% of global gambling market
Sports betting estimated to be 41% of total online market
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Gross Gaming yield (US$ million)
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Betting heightens interest in sports
Televised sports events
Increased broadband access
Increased mobile access
Liberalised regulation
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Bookmaker
◦ Fixed odds on bets
◦ spreadline & moneyline
Pari-mutuel betting
◦ Proportional distribution of winning bets (less commission)
Exchange betting
◦ Players match each others bets (less commission)
Gamblers transfer funds using credit card or electronic payment to an account used to place bets
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Centre for Gambling Education & Research
Customer service
Attractive and user-friendly website
Sign-up bonuses
Referral bonuses
Competitive odds
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Centre for Gambling Education & Research
Customer service
Attractive and user-friendly website
Sign-up bonuses
Referral bonuses
Competitive odds
Reputation
Social interaction
Cross-gambling products
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centre for gambling education & research
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Centre for Gambling Education & Research
No specific legislation for Internet
gambling
Criminal code (1985) covers all gambling
Provincial-based sites are being
introduced
Offshore Internet gambling sites are
easily accessible
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Centre for Gambling Education & Research
9% national participation
Higher participation by Internet gamblers
13% vs. 2%
54% of sports betting conducted online
Higher average monthly expenditure by Internet gamblers
$40 vs. $26
Wood & Williams (2009)
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centre for gambling education & research
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Centre for Gambling Education & Research
Interactive Gambling Act (2001)
Interactive wagering & lotteries legal
State-based policy & regulation
13th largest provider of online gambling globally
Productivity Commission recommended legalisation
Ongoing issues for regulatory consideration
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Centre for Gambling Education & Research
4-30% Australians gamble online each year
Sports betting fastest growing form of gambling
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2% of population usually place bets online
8% of bettors usually place bets online
Roy Morgan Research
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Example: Tabcorp
AUD$678 million expenditure in Q1&2 2009
18% annual increase
10% of the value of all bets wagered in 2010
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95% male
67% married or living with partner
26% completed high school
29% completed 1 or more university degrees
65% employed full time
16% earn >$150,000
74.3% have placed sports bets online (n=903)
Preliminary results
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Centre for Gambling Education & Research
29%
75%
22%
11%
1%
0% 20% 40% 60% 80%
land-based
Internet - computer
Internet - mobile
telephone
interactive tv
Preliminary results
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Centre for Gambling Education & Research
More likely to be male than non-Internet sports bettors (87% vs. 67%)
In the general population, men are 3 times more likely to have placed a bet online than women (3.8% vs. 1.3%)
Roy Morgan Research
Preliminary results
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More likely to earn >$150,000
Preliminary results
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Centre for Gambling Education & Research
81% gamble from home
8.5%
61.6%
28.7%
1.2%0%
10%
20%
30%
40%
50%
60%
70%
6am –
12pm
12pm –
6pm
6pm -
midnight
midnight
– 6am
Preliminary results
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Centre for Gambling Education & Research
Preliminary results
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Preliminary results
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Factor Percentage
general reputation 35
payout rates 33
monetary deposits safe and wins paid out
in timely fashion
30
bonuses/provision of monetary incentives
to play
13
legality 13
better game experience/interface 12
country the site is based in 12
recommendation from friend(s) 10
software used 10
fairness of games 6
larger range of games 6
Preliminary results
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Factor Percentage
don't have to drive anywhere or leave the house 62
24 hour availability/convenience 54
no crowds 35
greater privacy/anonymity 33
no unpleasant people 33
more physically comfortable 32
higher payout rates (better odds, lower potential
losses)
27
less noise 22
interesting/exciting games) 21
less smoke 14
better game experience (higher speed of play, more
leisurely speed of play, more
12
able to smoke 7
land-based gambling unavailable or illegal 2
Preliminary results
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Centre for Gambling Education & Research
Factors Percentage
too convenient 38
easier to spend more money 34
poorer social atmosphere (no crowds, too isolating) 20
more addictive 17
worry about monetary deposits being safe and/or having
wins paid out in timely fashion
13
poorer physical atmosphere (lacks the lights and noise of
a real casino, etc.)
12
poorer game experience (not as fun, etc.) 11
difficulty verifying fairness of games 11
lack of face-to-face contact makes betting more difficult 7
difficulty excluding underage gamblers 4
Illegality 3
Preliminary results
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centre for gambling education & research
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Centre for Gambling Education & Research
Research shows higher rates of problem gambling among Internet gamblers
Increasing number of Internet gamblers and sports bettors presenting for treatment
Features that lead to problem gambling
◦ Accessibility and convenience
◦ Comfort
◦ Solitary play
◦ Affordability
◦ Anonymity
◦ Immersive interface
◦ Electronic payments
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Centre for Gambling Education & Research
Preliminary results
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Centre for Gambling Education & Research
Wood & Williams (2009)
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Internet sports gamblers more likely to report problems with Internet gambling
◦ 33% of Internet gamblers
Non-Internet gamblers more likely to report problems with land-based gambling
◦ 52% of non-Internet gamblers
◦ 23% of Internet gamblers
Preliminary results
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Centre for Gambling Education & Research
21% admitted gambling problems
68% had problems before gambling online
16% had disrupted sleep
10% had disrupted eating
19% spent more $ using electronic means (credit cards, bank transfers)
Preliminary results
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consolidation
more non-traditional gambling brands entering
the market
more land-based gaming brands entering the
market
more targeting of growth markets
more cross-selling of products
greater efforts to hold onto existing players
more innovation/production of offerings and
formats
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Centre for Gambling Education & Research
more sports and types of bets
better security
increasing use of social media
increasing relationship with television
increasing use of sponsorship
investment in better systems and platforms
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Centre for Gambling Education & Research
Challenges
Lessons
Future Directions
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Centre for Gambling Education & Research
Difficult population to access
Self-selected non-representative samples
Difficult to access data
Diverse research questions
Unique ethics considerations
Dynamic field
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Centre for Gambling Education & Research
Internet gamblers are not a homogenous group
Online communication is difficult
Participation should be interesting
Involve stakeholders
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Centre for Gambling Education & Research
Collaboration with industry, government and
researchers
Multi-modal research
Player account data
◦ Gainsbury (2011) International Gambling Studies
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Centre for Gambling Education & Research
Further research required
Collaboration between industry, government and researchers
Responsible gambling promoted
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Centre for Gambling Education & Research
Menzies Foundation for supporting research
Roy Morgan Research for sharing data
Wood & Williams for use of online survey
Ethel Harris (University of Sydney) for
modifications to online survey
Prof. Alex Blaszczynski, Prof. Nerilee Hing & Dr.
Robert Wood for collaboration
Participating organisations that host links to
survey
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Centre for Gambling Education & Research
Dr. Sally Gainsbury
Post Doctoral Research Fellow
Centre for Gambling Education & Research
Southern Cross University
Email: [email protected]
Website: http://works.bepress.com/sally_gainsbury/