Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication;
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Transcript of Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication;
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Dr. Robin Shepard
Associate Professor, Department of Life Sciences Communication;College of Agricultural and Life Sciences, UW-Madison; also
Cooperative Extension - University of Wisconsin.
Presented to: The Great Lakes Craft Brewers & Water Conservation Conference
October 26-27, 2009. Milwaukee, Wisconsin
For additional information, questions and clarifications:(608) 890-2688 or [email protected]
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The Great Lakes Region
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What Brought the “Beer Here”
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Who We Are and Where We Came From
Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison
Wisconsin European Ancestry
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Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison
Who We Are and Where We Came From
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Great Breweries of the Great Lakes
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Great Breweries of the Great Lakes
Data from: beermapping.com
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The Brewery Business in the Great Lakes StatesIndustry Numbers (estimates)
brewpubs 962micro-breweries 456regional – craft brewers (15,000 bbl +) 64contract breweries ~123
——— ~1604
Numbers by States (estimates) Brewpubs Microbreweries Regional Contact TotalsCalifornia 145 53 10 28 236Colorado 64 20 5 2 91Washington 52 32 2 1 87Oregon 52 23 4 1 81New York 56 16 0 7 79Michigan 48 18 1 3 70Wisconsin 40 16 6 5 67Pennsylvania 46 12 5 2 65Illinois 37 1 1 3 42Ohio 24 4 2 3 33Minnesota 17 2 3 1 23Indiana 14 6 0 0 20
Source: The Brewers Association – The New Brewer. 2008
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020406080100120140160180200
1950
1955
1960
1965
1970
1975
1980
1985
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1995
2000
Tremblay & Tremblay, MIT, 2005
Mill
ions
of
Bar
rels
US Beer Consumption – Domestic Beer
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The Brewery Business in the Great Lakes States(Industry Estimates)
Job (estimates) by State Brewery Distributing Retail Economic Contribution Jobs Jobs Jobs (Billions)
New York 1,767 6,319 51,691 $ 5.0
Michigan 555 3,354 33,658 $ 2.1
Wisconsin 3,137 2,700 26,326 $ 3.4
Pennsylvania 1,451 5,377 27,045 $ 2.8
Illinois 976 3,196 40,732 $ 2.9
Ohio 1,829 3,864 37,305 $ 3.6
Minnesota 324 1,554 13,605 $ 0.9
Indiana 181 1,591 22,139 $ 1.2
Regional Economic Impact 10,220 27,955 252,861 $ 21.9
National Estimates* 42,947 95,399 888,433 $ 86.1
Source: American’s Beer Distributors and the Beer Institute (www.beerservesamerica.org)
* The industry estimates total US economic impact at more than $198 Billion that includes other industry related jobs, taxes paid and taxes generated.