Dr Robert Phaal - How to keep the technology management activities up and running

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How to keep the technology management activities up and running Best Practice Workshop: Technology Roadmapping Brno, 5 February 2013 Dr Robert Phaal Centre for Technology Management 0 5 10 15 20 25 30 35 40 45 50 Starting up the TRM process Developing a robust TRM process Roll-out of the TRM process Keeping the TRM process 'alive' on an ongoing basis Other Response (%) Source: CTM survey, 1999 Roadmapping challenges

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How to keep the technology management activities up and running Best Practice Workshop: Technology Roadmapping Brno, 5 February 2013 Dr Robert Phaal (Centre for Technology Management)

Transcript of Dr Robert Phaal - How to keep the technology management activities up and running

  • 1. Best Practice Workshop: Technology Roadmapping Brno, 5 February 2013How to keep the technology management activities up and running Dr Robert Phaal Centre for Technology ManagementRoadmapping challenges 50Response (%)45 40 35 30 25 20 15 10 5 0 Starting up the TRM processDeveloping a robust TRM processRoll-out of the TRM processKeeping the TRM process 'alive' on an ongoing basisOtherSource: CTM survey, 1999

2. Top 6 roadmapping success factors Response (%)01020304050607080Clear business needCommitment from senior management Right people / functions were involved Desire to develop effective business processes Company culture & politics supportiveTiming of initiative was appropriate Source: CTM survey, 1999Key principles Key principles for industrially relevant toolkits: Human-centric Workshop-based Neutrally facilitated Lightly processed Modular Scalable Kerr et al., 2013 Visual Keep it simple! Align with process, decisions and budget allocation Focus on process (supporting dialogue) Clear ownership (content & process) 3. Software for technology roadmapping (After PowerPoint, Word & Excel) Richard Albrights Roadmappers Workbench www.albrightstrategy.com Free!www.sopheon.com Accolade Roadmappingwww.sharpcloud.comwww.lets-focus.comVisual Management Room (aerospace business unit) High Level Overview WallTeam Level WallShared Resources Wall 4. Thank you Questions?