Dr. Rado Kotorov Director Strategic Product Management & Competitive Strategy September 2011.

Dr. Rado Kotorov Director Strategic Product Management & Competitive Strategy

September 2011

Core Beliefs & Principles

Copyright 2007, Information Builders. Slide 2

Maximize Utilization:• Offer robust set of tools and technologies for

every need and employee skill level

ROI and Value Maximization:• Ease of use, deployment, and scaling • Integration of auxiliary tools and technologies• Unique model & architecture to leverage open

source

Customer Driven:• 70-80 % of all features

Core Philosophy: Continuous Innovation & Capability Expansion to Support Business & People Growth Over Time


At IBI Innovation Is an Institutionalized Process


User

Croups

Strategic

Development

Executive

Team

Industry &

Technology

Conferences

Industry

Analysts

Hands on

Ethical

Competitor

Research

Customer

Input

Employee

Innovation

Council

WF

Advisory

Board

Market

Perspective

Plans &

Proto- types

Customer Cross

Reference

Hype vs.

Reality

Empowering StakeholdersThe Extended BI System


Empowering Individual UsersThe User Spectrum


TrendsTDWI Executive Poll

Methods/techniques that will be most important to you in the next three years:

1. Agile BI development * 2. Data quality *3. BI Governance 4. Recruiting and

maintaining talent 5. BI Center of

Competence 6. Marketing BI 7. Usage monitoring *

Technologies that will be most important to you in the next three years:

1. Predictive analytics * 2. Visualization *3. MDM * 4. Dashboards * 5. The Cloud *6. Analytic databases *7. Mobile BI *8. Open source * 9. Text analytics

Technology Priorities

TrendsHow do you use Business Intelligence?

Business intelligence applications

Enterprise applications (ERP, CRM, others)

Servers and storage technologies

Service-oriented architecture (SOA) & business applications (SOBA)

Document management

Collaboration technologies

Security technologies

Technical infrastructure

Legacy modernization, upgrade, or enhancement

1

2

3

10

9

8

7

6

5

4

Source: Forrester Research, Global BI and Data Management Study

44% of organizations do not use BI for

strategic decision-making

73% of organizations do not use BI as a

competitive differentiator

Technology Priorities

TrendsIs your Business Intelligence application easy to use?

Business intelligence applications

Enterprise applications (ERP, CRM, others)

Servers and storage technologies

Service-oriented architecture (SOA) & business applications (SOBA)

Document management

Collaboration technologies

Networking, voice, and data

Security technologies

Technical infrastructure

Legacy modernization, upgrade, or enhancement

1

2

3

10

9

8

7

6

5

4

Source: Forrester Research, Global BI and Data Management Study

68% of organizations do not find their BI

applications easy to use


Core BI + Extended BI

10% 40%

Enterprise BI Penetration


• “IBI offers full stack alternative to large software vendors.”

• “If you are not looking for a software stack lock-in from a large vendor, but still have larger enterprise BI requirements, IBI indeed offers such a choice.”

• Key add-ons to close gap & LEAD:• Data Quality• Advanced analytics• Active Technologies

IBI Accomplishments & Future DirectionToday IBI Is Rated As a Leader …

IBI Accomplishments & Future DirectionCompleteness of Platform

Front-end Capabilities Analytics, Production Reporting, Power

User Ad-hoc, Business User Ad-hoc, Dashboards, Custom apps, Performance Management, Predictive Analytics, Visualization, Mobile, MS-Office integration, Electronic Distribution, Electronic Publishing, Search

Back-end Capabilities Data Access/Integration, Batch-based ETL,

Real-time Data Transformation, Business Activity Monitoring, Complex Event Processing, Data Profiling, Data Quality Management, Master Data Management


WebFOCUS 77xx, 8 and

Beyond


WebFOCUS toGo Enterprise Mobile Enablement

Trend 1: Mobility

MobilityTrends & Fads


Some users become more

mobile ….

… other less mobile.

The ChallengeOur Strategy: Design once, deploy on any Device


Dev

ice

Pro

life

rati

on

Varying Form Factors

Phone Tablet Touch Screen

The Challenge The Behavior is Different


The Form Factor ChallengeThe Resolution Is Different


Mobile DevelopmentFive Paradigms

iOS Apps: Developed using iOS SDK; Installed to run natively on the device; Leverage iOS functionality.

Web Apps: Web pages conforming to iOS UI and behavior.

Optimized Web Pages: Content scales appropriately to device size.

Compatible Web Pages: Display content as is without Optimizing for form factor.

Hybrid Approach: Combine native UI with web content via content viewing area.



WebFOCUS toGo Strategy: Offer device independent BI

solutions Offer develop once, deploy

anywhere environment Offer highly interactive,

device exploitive Web Apps with built in analytic capabilities

Make it easy to embed BI Web Apps in custom applications

WebFOCUS toGo Components: Active Technologies Mobile Favorites Mobile Faves WebFOCUS Maintain ..and forthcoming extensions

WebFOCUS toGo Any Device, Any Form Factor, Any OS Platform

WebFOCUS toGoActive Technologies for Mobile Web Apps

Ease of Use Single-tap UI paradigm Full gesture & screen rotation support Embedded data analysis and

visualization Full offline data interactivity

Ease of Development Dynamic device detection Build once, fit in any device

Industry Standard Web Apps technology iPhone App-like UI Available in HTML or Flash

WebFOCUS toGoMaintain for User Input Mobile Applications


InfoAssist Empowering the Power User


Trend 2: Self-Service Analytics

WebFOCUS InfoAssistQuery & Analysis for The Power User


Drivers for Power User Empowerment Faster analysis: The business cannot wait Custom analysis: Multiple iterations

Independence from IT: IT perceived as a bottleneck

More technically savvy power user: Demand for GUI driven development Demand for advanced Web-based

development features Tool customization


BI Portal Operational Information Empowerment

Trend 3: User Engagement within Portals


i-Google like End User engagement experience

Built with Rich Internet Application approach

Consistent ribbon-style navigation for both building new portal views and user-based personalization

Flexible, component based approach to development and content customization

New Business Intelligence PortalAn Information Engagement Platform


Application StudioProductivity & Usability Enhancements

Customer Feedback: Faster and easier

development of customer-facing guided adhoc applications

Consistent and modern UI, as in InfoAssist

Improved workflow and templates

Less reliance on specialized FOCUS language skills


Application StudioZero Coding Application Development IDE

BI Extensions: Enable, RStat, Magnify, Mapping


Demand from strategic customers for Flash-based, specialized, highly visible applications

Adobe’s Flash Builder development environment:

Strong industry adoption with a huge development

community New version of Adobe’s

Flash Builder with built in capbilities to compile on

any device Strong IDE for

development of custom components

Enable for Adobe FlexBranded Customer Facing Applications

Enable for Adobe FlexBuild In Enable, Customize in InfoAssist


RStat Culture of Competing On Analytics

Degree of Intelligence

Standard Reports

Ad Hoc Reports

Query/Drill Down

KPIs/Alerts

What happened?

How many, how often, where?

Where exactly is the problem?

What actions are needed?

Rea

r V

iew

Statistical Analysis

Forecasting/Extrapolation

Predictive Modeling

Optimization

Why is this happening?

What of these trends continue?

What will happen next?

What is the best that can happen?

Fo

rwar

d V

iew

Note: Adapted from “Competing on Analytics”

RStatBusiness Analytic Applications


Magnify Application Example

Challenge: Building Search Based Applications (SBA) required specialized skills

Realization: Building Search Based Applications is no different than building reports

New Feature: FORMAT MAGNIFY for quick feeds Create a report in Dev Studio Magnify category fields equal BY fields in WebFOCUS Searchable content equal PRINT fields in WebFOCUS Change format to Magnify ….. AND YOU ARE DONE!

Magnify Quick FeedCreate Magnify Applications Easily


Thank you

Dr. Rado Kotorov Director Strategic Product Management & Competitive Strategy September 2011.

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