Dr. Nitin. C. Mali # 19/167, “Siddhagiri house” Kamala Nehru housing society, Near Modern High school, Ichalkaranji- 416115 Cell: 9921312168, nitin_mali76@yahoo.co.in

A Management Professional with prime interest in academic career possessing strong decision making skill and ability to influence people in fair honest and cordial way .To seek challenging position for achieving excellence in management teaching, consultancy and research, which offers professional growth for being resourceful, innovative and flexible.

1. Professional Experience: Over 15 years of Experience in Management education and Industry (Industry 1 year + Academic 14 years)

1.1 Professional Background Currently working as Assistant professor at YCSRD, MBA department Shivaji University, Kolhapur.

Worked as Assistant professor and I/C HOD MBA & MBA Textiles at DKTE Society’s Textile and Engineering Institute Dept of Mgmt studies, From June 2008 to September 2014.

Key Responsibilities: Heading the MBA department at Dkte’s Textile and Engineering Institute Department of Management Studies, Ichalkaranji. Hands on experience in developing Marketing campaign, admission process and assisted in design and development of course

curriculum. Worked as a full time lecturer at Vasantrao Dada Patil Institute of Mgmt Studies & Research

Sangli, for the period June 2004-June 2008.

Key Responsibilities: Actively involved in Teaching and worked as a Coordinator for BBA Programme.

Worked as a full time lecturer at VSM’S College of Business Administration and Computer Application, Nippani for June 2001-June 2004

1.2. Industry background Worked as Executive Sales in Hemkiran Diesels (Sister Concern of Ghatge Patil Industries),

Kolhapur for the period July 2000 -May 2001.

Key Responsibilities: Proven track record in Marketing and Sales of Opel cars General Motor’s India for Hemkiran Diesels Kolhapur.

Administrative experience: worked as Head of the department MBA at Dktes Textile and engineering college Department of management studies Ichalkaranji.

2. Educational Background

PhD awarded for the study entitled “A study of Customer Relationship Management with

reference to Private and Public sector banks in Western Maharashtra” from Shivaji

University, Kolhapur as of 19 Dec 2012.

M.Com (Subject Communication in Management) in May 2010.A teaching effectiveness

degree program of Yashwantrao Chavan Maharashtra Open University, considered as

equivalent for two refresher courses as per UGC guidelines.

M.Phil from Chh. Shahu Institute of Business Education and Research, (CSIBER), Kolhapur in

the area of Marketing in Outstanding (O) grade in April 2003.

MBA from DRK College of Commerce, Kolhapur in April 2000 with dual specialization in

Marketing and Human Resources.

DCM from CSIBER, Kolhapur a Diploma program of Shivaji University in May 1998.

B.Sc. (Chemistry) from Arts Science and Commerce College, Ichalkaranji under Shivaji

University in May 1997.

2.1 Teaching Interest: Introduction to Marketing, Consumer Behavior, Advertisement and Brand management, Marketing Strategy, Retail and Rural marketing, Customer relationship management, Global Marketing Management. 2.2 Research Thrust Area: Customer relationship Management, Consumer behavior, Retail and Rural marketing, Advertising and Branding. 2.3. Recognition as M.Phil. /Ph.D. Guide: Recognized Research guide for M.Phil. And Ph.D. (Business Management) Shivaji University, Kolhapur. Currently one M.phil candidate and four PhD research scholars for doctoral program are working under my guidance.

2.4. External Referee for M.Phil./ Ph.D. at Chh. Shahu Institute of Business Education and

Research (CSIBER), Kolhapur 2.5. NAAC Coordinator and Certified ISO Auditor 9001:2015

3. Special Achievements:

Was selected by IIM-A (Indian Institute of Management) as Trainee Academic Associate in April 2004.

Event convener for National level conference Emerge-2011 organized by DKTE’s Textile and Engineering Institutes Department of Management Studies, Ichalkaranji in Jan 2011.

Organized a one day Research workshop on “Research Methodology and use of IBM SPSS 22.0 “in association with IBM SPSS South East Asia Bangalore and DKTE Ichalkaranji.

Worked for Maharashtra state Government Funded project as Member of Socio Impact analysis of village Shirval, Kankavli, Sidhudurga District.

3.1 Funded Research projects:

Sr.No Title of The Research Project

Amount Sanctioned

Agency Status

1. “A Study of Financial inclusion

and Problems in financial

Literacy of Rural Women Farm

Labourers in Kolhapur district”

1.20 Lakhs INR Maharastra State Government Womens Comission,Mumbai

Completed

2. “An Empirical Study of

banking in inclusive growth of

Marginal farmers of selected

villages in Kolhapur

district”

17,000 INR R.N.Godbole Chair Shivaji Univeristy,Kolhapu r

Sanctioned (Ongoing)

3. “A study on impact of farmer

producer organization on small

and marginal farmers in western

Mahastrastra”

4,00000 Lakhs INR

ICSSR(Indian Council of Social Science Research, New Delhi)

Sanctioned (Ongoing)

4. Seminars Attended

National level seminar on Water Pollution Management sponsored by AICTE New Delhi in April 2006, Organized by SIBER, Kolhapur.

International conference on “Business Ethics and Corporate Governance at Institute of Management Education and Research, Belgaum in December 2010.

National seminar on “Critical HR Challenges with reference to Western Maharashtra” organized by DKTE, Ichalkaranji.

National seminar on “Training in Turbulent Times” organized by ISTD Pune, in January 2010.

5. Workshops Attended HR and IR Conclave organized by CII “Shaping Today for Tomorrow” in September 2010

HR and IR Conclave organized by CII “Managing People for Sustainability” in September 2011.

HR and IR Conclave organized by CII “Global opportunities and challenges” in September 2012.

Two days ISTE workshop on 11th and 12th November, 2012 “Aakash Tablets for Education" organized at Dkte sponsored by IIT Bombay.

HR and IR conclave organized by CII “Current and Emerging HR trends” in September 2013.

One day workshop on “NAAC Accreditation process for Management Institutes” organized by Shivaji University, Kolhapur and K.B.P Institute of Management, Satara in April 2014.

Two day workshop on “Impact of assessment and accreditation on higher professional institutes” Sponsored by NAAC, Bangalore organized by Shivaji University, Kolhapur and KIT College of Engineering, Kolhapur on 13-14 January 2017.

Preconference Research workshop on systematic literature review and meta anlaysis conducted on 14th December 2017 by Symbiosis institute of Management studies ,Khadki, pune

SWORT 2019, ICSSR Sponsored National workshop on Excellence in Research on February 25-26,2019 organized by Chh.Shahu Institute of Business Education and Research, Kolhapur

Conducting Meaningful research,organized by IIM-Indore on 26th July

Latent Variable Modelling, organized by IIM-Indore on 26th July 2019

6. Orientation Programmes /Refresher course

Completed Four weeks Orientation programme from 2-12-2016 to 29-12-2016

organized by Department of Technology Shivaji University Kolhapur in

association with UGC-HRDC Center Savitribai Phule Pune University, Pune.

Completed Three weeks refresher course in Business management from 19- 9-

2018 to 11-10-2018 organized by Center for professional Development in Higher

Education, UGC HRDC center Delhi Univeristy,Delhi

7. Faculty Development Programme/Short term training Programmes

Three days FDP sponsored by AICTE, New Delhi organized by Shivaji University Kolhapur and IMER, Belgaum on 6, 7, 8 Jan 2007.

FDP conducted by National Institute of Technical Teachers Training and Research (NITTTR) Bhopal, an in-house programme conducted on “Core Teaching Skills” from 4.12.2008 to 8.12.2008.

Six days FDP on “Innovative Teaching Practices and Quality Research Parameters” at Sanjay Ghodawat Institute of Management during January 6-11, 2014.

One week short term training programme on “Branding of Agricultural commodities and Rural marketing for rural Transformation” from 24-29 June 2019 organized by Indian Institute of Plantation management (IIPM) ,Bangalore ,sponsored by AICTE,New Delhi

8. Resource person

Training in the area “Customer Relationship Management in Textile Industry” under the EDI (Entrepreneurship Development Cell) of DKTE’S Textile and Engineering Institutes FDP programme for Industry and academia.

Soft Skills Training programme for the employees of Fun first Electronics Mumbai, at Indocount Industries (Electronic division) Five Star MIDC Kagal, Kolhapur between 12th-23rd

July 2013.

Resource person for the Induction programme “Artham-2013”for MBA I students at Annapurna Institute of Management Studies, Sankeshwar (Belgavi) in September-2013.

9. Administrative Experience Worked as Head of the Department at Dktes Textile and Engineering institute

Ichalkaranji, MBA and MBA (Textiles) department.

Worked in various committees of university for syllabus setting, external senior supervisor, Cap Director, paper setter, Examiner, moderator, Viva –Voce, UGC scheme for Remedial teaching coordinator.

10. Honors and Awards Awarded as Best Teacher in Management for the academic year 2010 by DKTE, Ichalkaranji. Received the 3rd Best paper Award at International Research Conference in Innovative

Marketing strategies track at Symbiosis Institute of Business Management (SIBM), Pune in March 2014.

10.1 Member of Editorial and Review Board Associate editor for International Journal Of Trade And Global Business Perspectives

Pezzottaite journal ,Jammu (J & K) With high impact factor of (IF-2013: 5.017)

Review board member for International Journal for Research in the Applied and Social Sciences ISSN 2472-7261

Reviewer for JOURNAL OF SHIVAJI UNIVERSITY (Humanities and Social Sciences) ISSN: 0368-4199, UGC Approved Journal No: 45032

Worked as programme comitte member as reviewer for international conference in London on automation computational and Technology Management (ICATM -2019) from 23-26

th April 2019.

11. Publications: Referred-Journals

“Customer Relationship Management in Banking Industry” Marketing Mastermind, (ISSN 2231-1009) IUP Press Publications Hyderabad, September 2010.

“A Study of Customer Loyalty with Reference to Private and Public sector Banks in Western Maharashtra” IJRCM,Volume No. 2 (2012), Issue No. 8 (August) ISSN 2231-1009,

“Managing Customer Relationship in Private and Public sector banks: an Empirical study in Western Maharashtra” International Journal of Contemporary Research in India (ISSN 2231- 2137): September 2012

“A Study on Customer Service and Preference with Reference to Private Sector Banks in Western Maharashtra “Ethos (ISSN: 0974-6706) December 2013. “Increasing Effectiveness of GD and Seminar Methods to improve Soft Skills in Management students” Vishwakarma Business Review, Vol.I Issue 1 July 2010.

“An Empirical analysis of sustainable Rural Agro Tourism marketing practices in Kolhapur district” Ethos (ISSN: 0974-6706) December 2015.

“Antecedence and consequences of sustainable mid-day meal: Akshay Patra Model

“DIMENSIONS( ISSN No. 0976 – 5654) International Management Journal of IBS

Business School Mumbai A Biannual Peer Reviewed Refereed Management Journal

12. Book Chapters:

Published a Case study “Indian consumer behavior in festive times” Case Studies in Management: theory to practice (ISBN-978-81-920730-1-9)humming word publishers, Hyderabad

Published a Case study on “Viral marketing buzzes in social media” Case Studies in Management: Theory to Practice (ISBN-978-81-920730-1-9) humming word publishers, Hyderabad

Published a case study on “Akshay patra model: Feeding the knowledge hungry children “

By ET cases (Economic times) Times of India group.

13. Paper presentations 13.1 National level: “Water Resources Management in 21st Century” at BVCON-2007, organized by Bharti

Vidyapeeth, IMRDA, Sangli.

“Customer Relationship Management Challenges in Contemporary Banking” organized by Indira Institute of Business Management (IIBM) on the theme Changing Management Paradigms at Navi Mumbai, on 22nd November 2008.

“Customer Experience Management” organized by Swami Vivekananda group of Institutes (SVGOI) at Patiala, Punjab on 23rd Jan 2009.

“CRM: a Paradigm Shift in Marketing ”organized by Chetna Institute of Management Studies on the theme Evolving Perspectives in Management Education Creating Great Employees and Great Employers at Bandra ,Mumbai, on 24th Jan 2009.

“IT enabled HR-Scorecard” organized by Vishwakarma Institute of Management, Pune on Feb. 2010.

“Managing Customer Lifetime Value in Banking through CRM” organized by DKTE Ichalkaranji.

“Marketing of Transport Services with Reference to sangli and Kolhapur Districts” organized by Sinhagad Institute of Business Management, Sangola.

“Antecedents and Consequences of Management Education for Improving Employability” organized by Devchand College, Nippani on the theme Revitalizing Commerce and Management Education sponsored by UGC on 20th and 21st September 2013.

“Antecedents and consequences of Agro tourism in Kolhapur district” organized by IMRDA Bharti Vidyapeetham university, Sangli on 28th and 1st March 2015.

“A study of best practices in Rural Innovation case study approach” organized by ICBM School of Business excellence Hyderabad on 24th Sept 2016.

“A case study on Dilasa : A farmer producer organization for sustainable livelihood” organized by YCSRD,Shivaji University, Kolhapur on 14th &15th September 2017

13.2 International level:

“IT Enabled HRIS (Human Resource Information System)” organized by Indian Education Society’s Management College and Research Center (IES) in Feb 2009 at Bandra, Mumbai.

“E-CRM: A Corporate Renaissance in Retail Banking” organized by Indian Education Society’s Management College and Research Center (IES) in Feb 2009 at Bandra, Mumbai.

“Indian Consumer Behavior in Festive Times” at Dhruva International Case Writing Competition, Hyderabad in December 2011.

Case Study on “Viral Marketing Buzzes in Social Networking” at Dhruva International Case Writing Competition Hyderabad in December 2011.

Doctoral Thesis on “A study of Customer Relationship Management in Private and Public Sector Banks in Western Maharashtra” at Doctoral Colloquium organized by Indian Institute of Management, Lucknow (IIM-L) Noida Campus, in January 2012.

“A Study of Innovative Customer Relationship Management with Reference to Private and Public Sector Banks in Western Maharashtra” on the theme International Research Conference at Symbiosis Institute of Management (SIBM) Pune, in March 2014.

“A Comparative Study of Make In India and Made In China campaigns as fastest Growing Emerging Economies In the World” organized by D G College of

Commerce, Satara On Recent Trends in Commerce, Economics and Management 10th – 11th February, 2015 .

“Impact of Make in India campaign as Emerging economy in the World” Organized by Commerce and Management department, Shivaji University, Kolhapur on the theme demographic dividend 2nd and 3rd March 2015.

“A study on consumer behavior of soft drink in India “Organized by MDI Gurgaon on the theme GCMRM (Global conference on Managing in Recovering Markets) 11-13 March, 2015.

“Akshay patra model: Feeding the knowledge hungry children” an International case study conference organized by flame university Pune on 10th and 11th July 2015.

“Sustainable Rural Agro-Tourism marketing practices for Smart Villages in Kolhapur district” International Conference on Agribusiness on January 6-7, 2016 organized by IRMA Anand, Gujarat and Whitman School of Management USA.

“Marketing in cashless economy: Grappling with new customer realities” International conference ‘Development through Transformation: Prospects for Inclusive Growth’ organized by department of commerce and management shivaji university Kolhapur on 30th and 31st January, 2017

“Government initiatives for transforming India: Implications on business and society “organized by symbiosis institute of Management, Pune on 14-16 December 2017.

“ An Empiric analysis of factors influencing mutual fund investors and risk averse behavior in western Maharastra”at 11th NASMEI conference organized by great lakes institute of Mangement,Chennai,on 22-23 December 2017.

“ Managing customer lifetime value in public sector banks in western Maharashtra” organized by IIM INDORE – NASMEI Summer marketing Information systems conference Indian institute of management Indore July 26-28, 2019