Dr Mukesh Kumarsterliteenergy.co.in/pdf/newslet/empowering-community-final.pdf · Dr Mukesh Kumar...

Dr Mukesh KumarPresident

Vedanta Aluminium Limited, Lanjigarh

Way back in 2003, Vedanta Aluminium Ltd. chose Lanjigarh, a very backward region ofKalahandi district of Orissa for setting up the Alumina Refinery. Initially, Lanjigarh wasidentified as a place characterized by stark poverty, abysmally low literacy, inaccessibility,inadequate access to health, education, lack of livelihood opportunity and lack of accessto basic services. In fact, the people of the locality who mostly belong to the socially andeconomically backward communities and were staying both on the hill slopes and on thefoot hills were found to be leading a very poor quality of living. Due to poor communitysanitation, low sense of personal hygiene and lack of safe drinking water facility the areawas infested with malaria, diarrhea and many water borne deadly diseases. The ruralcommunity was overtly reliant on land based activities for their livelihood options. Drudgeryof women was largely attributed to miles of walking to fetch much needed drinking water and fuel wood. Menwere indulging in alcohol and such other practices which resulted in poverty, mal nutrition, illiteracy and things ofthe like.

At that point Vedanta in collaboration with the State Government extended a number of developmental initia tivesin the area to improve the overall Quality of life of the people of the region. Fulcrums of such partnership forsustainable development were Health, Education, Livelihood and basic rural infrastructure facilities criticalfor holistic improvement in Quality of life. The major challenges of VAL in the Tribal dominated area was topenetrate in to the core social fabrics and get their trust for facilitating social transformation. VAL launchedoperation of the Mobile Health Units and has reached out to all the core villages with free Health care services,free Medicines and malaria diagnostic kits. Awareness camps and provisions for safe Drinking water largelycontrolled Malaria and waterborne diseases. In order to minimize the mal nutrition level of the Children, VALpartnered with the Govt for providing nutrition supplement to the pre- school children and imparted pre schooleducation for facilita ting 100% enrolment of children. As an enabling condition for the welfare activities to succeed,support was provided to Government departments for laying approach road to the inaccessible tribal villages.Besides, perennial spring water was diverted, treated and delivered at the door steps of the tribal families in thenearby villages of the locality which in fact mitigated the drudgery of women and enabled them to give adequatetime for the upbringing of their children as well as taking up income generating activities. Child care centers wereopened to provide nutritive food and pre school education to the children. Minor forest produce and minorhorticulture based activities were encouraged and supported with capacity building measures and market linkagesto generate sustainable livelihood options for the people. Income of the tribal women dramatically multipliedmore than 10 times from Rs.250 / pm to 3000/ pm on account of leaf plate making Units.

Much has been achieved but much more remains to be done. The work has been challenging but satisfying andPartnership with the Govt. is gradually emerging stronger and stronger. Upgrading Lanjigarh Hospital in a PPPmode, Mid Day Meal Centre catering to the need of over 25000 children, Organic Cotton Cultivation, Irrigationand water harvesting structures are some such happenings and upcoming success stories. Lanjigarh Project AreaDevelopment Fund under the SPV, as per the mandate of the Hon’ble Supreme Court is another big opportunityfor Sterlite Industries India to partner with the Govt and the People for pursuing the mission of Sustainabledevelopment in consonance to the Vision of Vedanta resources as a whole.

This booklet is a modest attempt to document some of the visible welfare activities executed by Vedanta in andaround the project area for the benefit of the Tribals with the support of the state government and districtadministration. Hope this document will give a glimpse of the intent of Vedanta Aluminimu Limited and theextent of discharging its responsible business behaviour towards the people of the locality.

Foreword

Contents

MISSION 4

VISION 5

HEALTH INITIATIVES 6

Lanjigarh Hospital

Mobile Health Unit

Project Trupti

Other Initiatives

LIVELIHOOD INITIATIVES 17

Project Jeebika

Commercial Vegetable Cultivation

Project Jaibik

Project Sashakti

EDUCATION INITIATIVES 23

DAV Vedanta International School

Vedanta Bal Chetna Anganwadi Project

Mid Day Meal Centralized Kitchen Project

Computer Aided Learning Programme (CALP)

OTHER CSR INITIATIVES 31

Lanjigarh Project Area Development Foundation

Stakeholder Engagement

Project Ujala

Pisciculture

Manufacturing of Red Mud Bricks

Summary of Year Wise CSR Projects and Expenses Report (FY 2003 - 2010) 38

Abbreviations 39

List of Illustrations 40

4

E m p o w e r i n g C o m m u n i t y

"Sustainable development of the community"

Corporate Social ResponsibilityEmpowering community....................for a better tomorrow

5

Company CSR VisionSustainable development of the local community living in the core

and periphery habitations

Alignment with BusinessSocio-economic Development within 50 km radius

3000 mandays will be generated everyday adopting

Sustainable Mining Initiative (SMI) strategy

Per capita income to go up from Rs. 11,000 to Rs. 60,000 p.a. in a period of 5 years

Creating Local ProsperityGenerating Sustainable Livelihood options for the community

Creating a pro growth environment in a partnership mode

Enhancement of quality of life, health, education, cultural ties and bio-diversity

6


HealthI n i t i a t i v e s

Lanjigarh Hospital (Upcoming projectapproved by Govt of Orissa in a PPPmode)

Objectives

To upgrade the facilities in the Hospital so that

it becomes a reliable/ef fective First Referral

Unit from which the cases are referred to Sub

divisional/District Hospital.

To convert this PPP mode as one of the

replicable model for both the partners, State

Government and Vedanta (as a Group).

Catering to the day to day health needs of the

people in curative mode both in the hospital

and through MHU.

Prevention/Minimization of communicable

diseases through Awareness generation mode

through Out-reach programme through MHUs.

Budget -Rs. 5 Crores (includes capital cost of Rs.3

crore to be supported by LPADF and Rs.2 crore

operational cost / anum

Outreach - 70,000 Individuals in 100 Villages

Partners - VAL & Nirmala Kruti Vikas Trust, LPADF,

GoO

Mobile Health Unit

Objectives

To control incidence of diseases and

hospitalization and prevent outbreak of

epidemics

To provide free medicine and health check up

to the local people, mainly the unreached

To make the community aware about preventive

and curative measures of Malaria and water

born diseases.

Budget - Rs. 10 Lakhs INR

Outreach - 56 Villages

Partners - VAL

Impact

Average no of 30000 patient provided curative

health care per anum

Superstitious practices reduced on account of

g radual induction of scientific modern

medicines in to the life styles

Personal hygiene and Community sanitation

helped in minimizing outbreak of

7

Project Trupti

Objectives

To provide safe drinking water to 200 tribal

Households at their doorstep in 10 villages on

the hill slopes

To reduce women's drudgery and water borne

diseases

Budget - Rs. 12.44 Lakhs INR

Outreach - 200 tribal Households in 10 Villages

in higher slopes

Partners - VAL & Shakti (NGO)

Impact

Safe drinking water being provided at the

doorstep in 10 water scarce villages

Water borne diseases to be controlled.

Achievements

Infant Mortality Rate has reduced from 200 per

thousand (2005-06) to 5 per thousand (2008)

Child malnutrition has reduced from 58 %

(2005-06) to 31 % (2008)

Immunization Rate has increased from 35 %

(2005-06) to 71 % (2008)

Other Initiatives

Medical Outlets

Health Awareness Camps

Expenses on Health1.67 % of the total CSR Expenses

Year Expenses(In Lakhs)

2003-04 0.50

2004-05 7.70

2005-06 15.18

2006-07 14.47

2007-08 19.49

2008-09 87.46

2009-10 67.00

Total 211.80

Maternal Mortality Rate has reduced from 1.1

per 1,00,000 (2005-06) to 0.8 per 1,00,000 (2008)

Malarial has dropped (2005-06) to 20 % ( 2008)

Source: Socio-Economic Impact Evaluation of CSRIntervention of VAL Lanjigarh by AISD with XISS

8


Operational Area of the Project

About 100 villages

70000 people

About 4000 patients /months in the hospital

Approach


(LPADF) will be supporting the infrastructure

and all other capital expenses for equipping and

furnishing the Hospital. An amount of Rs.300

lakh has been approved by the LPADF board

towards the above said purpose.

The operational expenses supported by VAL and

Government of Orissa.

Entrusting the responsibility of running the Hos-

pital by an experienced, trustworthy expert

Agency.

MHU services at present run by the VAL-L will

be activated as the Outreach mode for

Lanjigarh.

Lanjigarh Hospital(Upcoming project approved by the Government of Odisha in a PPP Mode)

Vision

To provide secondary Health care to the Com-

munity through the Lanjigarh Hospital.

To achieve and maintain an acceptable standard

of quality of health care and to make the ser-

vices more socially responsive and sensitive.

To upgrade the facilities in the Hospital so that it

becomes a reliable/effective First Referral Unit

from which the cases are referred to Sub divi-

sional/District Hospital.

To convert this PPP mode as one of the repli-

cable model for both the partners, State Govern-

ment and Vedanta (as a Group).

Catering to the day to day health needs of the

people in curative mode both in the hospital and

through MHU.

Prevention/Minimization of communicable dis-

eases through Awareness generation mode

through Out-reach programme through MHUs.

Hospital run by NKBT and operation of MHU

will be administered through NKBT.

Gradually other 3 Dispensary Outlets (Rehab

colony, Balabhadrapur and Trilochanpur) will

also be administered through NKBT. Only the

First Aid Centre / Medical unit in the Plant will

operate within the Plant under the direct Con-

trol of the Plant.

Infrastructural support as required to make the

hospital fully equipped (to support by LPDAF)

and other support services and human resources

support constituting the operational cost to be

borne by VAL This will be reviewed each year

by the Government of Orissa and can be renewed

on mutual agreement.

10


Mobile Health Unit

Vision

To improve the quality of life of the local people,

mainly the unreached, by providing Health care

services at their door step.

To provide free medicine and health check up to

the local people.

To make the community aware about preventive

and curative measures of Malaria and water born

diseases.

To make them aware about better health, hygiene

and sanitation.

Operational Area of the Project

MHUs covering 56 villages in District Kalahandi

and Rayagada.

Outcome/ Impact

Average no of 30000 patient provided curative

health care per annum

Superstitious practices reduced on account of

gradual induction of scientific

modern medicines in to the life styles

Personal hygiene and Community sanitation

helped in minimizing outbreak of epidemics

12


Project Trupti

Vision

Provision of safe drinking water at doorstep to tribal

people living on the high slopes

Safe potable water to the Community living in the

foot hills Approach

For High slopes

Channelization of perennial spring water through

gravity technology to the villages ensuring free flow

of stream water to the village common points

Treatment of the water through application of sand

, charcoal and alum

Chlorinization and necessary safety measures to

make the stream water potable

Water User Body formed and facilita ted to

maintain the Storage cum Treatment structures.

Treatment agents (Sand, Charcoal and Alum) being

regularly provided to the water user body for

application.

Partnering with a local NGO "Shakti"

For Foot hills

Installation of Deep Tube well for tapping ground

water

Dugwell / Borewell where Deep Tube well is not

feasible

Periodical maintenance and repair of the Tube

wells installed by the Government Agencies

Maintenance , Repair and Disinfection of the water

sources by a group of bare feet technicians from

the Community with facilitation by the Company

Partnering with Government Agencies (DKDA /

KKDA/RWSS)

Coverage

1000 people from Dongria Kandha Community

from 200 households in 10 tribal villages of

Trilochanpur Gram Panchayat in Lanjigarh block

in high slopes

279 Tubewells being regularly maintained and

disinfected in 52 villages catering to 18000 people

in the foot hills

Outcome / Impact

Safe drinking water available at the doorstep in 10

water scarce villages 24x7 - 365 days on the hill

slopes

Even during peak summer, VAL periphery villages

rarely have safe drinking water problems.

Incidences of Water borne diseases minimized. No

epidemic in 2009-10 and 2010 monsoon

Women's drudgery for fetching the drinking water

removed

Quality time of Women for Family and for taking

up Income Generation Activities.

14


Medical Outlet

Vision

To provide primary health care facilities to people

at critical locations where the mainstream health

care is not adequate and incidence of diseases are

high.

To provide better health through preventive and

curative health care facilities to the local population.

Approach

Primary health care facility to the patients.

First Aid and examination facility to the patients.

16


Vision

To provide awareness regarding health and hygiene

and simple surgical interventions to the needy.

To impart preventive health care & awareness to

the community with regards to malaria, diarrhea

and sanitation issues.

To conduct Specialized Health camps on Eye

Screening, Neo natal screening for sickle cell

anemia, Family Welfare, Immunization etc.

Approach

Conduct health camps/awareness camp with

participation of Govt., NGO, and community.

Free health check up and medicine to the patients.

Create awareness among community about

preventive and curative healthcare.

Creating barefoot medical attendants in each

Village by providing them basic knowledge on

primary first aid, use of medicines etc.

Health-Cum-Awareness Camps

17

Project JeebikaObjectives

To improve livelihood options of tribal womenfrom Minor Forest Produces (Leaf [Plates) / otherlocal resources enhancing traditional skill withappropriate training , tools and market linakges

Budget - Rs. 13.36 Lakh INR

Outreach - 498 in 16 Villages of Kalahandi District

Partners - VAL and Shakti (NGO)

Outcome and Impact

In average one woman gets Rs. 2200/- per monthfrom this business only against 'a sub minimalincome of selling loose leaves

Livelihood, life style and level of empowerment ofthese women have certainly been enhanced.

Commercial Vegetable CultivationObjectives

To upgrade the existing skills and upgradeagricultural practices amongst local farmers

Switching over to cash crops (vegetables and pulses)from sustenance crops

Outreach - 120 farmers in 11 Villages

Partners - VAL and Govt Of Orissa

Achievements

Objectives

Approximately 50 % rise over the current income

Employment days for farming households has beenincreased from 120 to 250 days

Area under surface irrigation has increased by 35%.

Around 20% benef iciaries were benef ited byprovision of community pump sets for lifting waterfrom rivers.

More than 750 acres of land is brought undercommercial vegetable cultivation

Source: Socio-Economic Impact Evaluation of CSRIntervention of VAL Lanjigarh by AISD with XISS

Project JaibikObjectives

To encourage organic mode of farming withchemicals free inputs practices and sustainable andcropping practices

Cropping system and risk mitigation tools whichwill have an assured farm gate price on account oftie ups for input supply and market linkage.

Outreach - 251 acres in 9 Villages

Partners - VAL and Natural Organics

Project SashaktiObjectives

Income generation of local women through locallyviable group enterprises

To improve the thrift and credit habit among thewomen and graduating the SHGS in to SHEs

Outreach - 650 Women in 26 Villages

Partners - VAL , NGO Udyogini and Banks

Impact

55 SHGs graduating to Self Help Enterprises

The acquired skill and negotiating ability willsustain the increase in income level and augmentthe QOL of 1800 adult and 1300 children.

Expenses on Livelihood1.17 % of the total CSR Expenses


2003-04 0.002004-05 0.252005-06 0.702006-07 12.302007-08 18.102008-09 97.182009-10 20.00

Total 148.53

LivelihoodI n i t i a t i v e s

18


Vision

Empowerment of tribal women with sustainable

livelihood options based on the traditional skill and

local resources and promoting their negotiation skill

with the mainstream agencies.

To improve livelihood options of tribal women

through optimum utilization of locally available

resources

To enhance their quality of life ensuring their

empowerment in family and social decision making

process through appropriate training , capacity

building, tools and market linkages

Coverage

498 in 16 Villages of Kalahandi District.

Partnering Agency

NGO Shakti

Outcome/ Impact

In average one woman gets Rs. 2200/- per month

from this business only against a sub minimal

income, say Rs.200 / pm as the baseline income

Liv elihood options, life style and level of

empowerment of these women have been

enhanced.

Project Jeebika

20


Commercial Vegetable Cultivation

Vision

To motivate farmers to practice multi cropping in

a year and to train and educate them about the Best

Agriculture Practices and also to promote the

existing skills among the people of this area and

thereby making their livelihood sustainable

Switching over to cash crops from sustenance crops

Approach

Feasibility Study, Technical and other supports like

agricultural inputs.

Linkage with Govt. Dept. and other development

agencies

Facilitate the Farmers with irrigation facility with

the Govt support

Coverage

120 Farmers in 11 Villages

21

Vision

To facilitate farmers to grow cotton organically

which entails using cultural practices, bio fertilizers,

and biological controls rather than synthetic

fertilizers and pesticides. Organic Cotton has an

assured market and demand and will yield

handsome income on a sustainable basis.

To demonstrate a cropping system in which there

will be an assured farm gate price for the farmers

in an organic mode.

Project Jaibik

Coverage

251 Acres against a target of 400 acres in 9 villages

22


Vision

Empowerment of women with improved livelihood

options and life style."

To improve options of income generation of local

women through locally viable group enterprises

To improve the thrift and credit habit among the

women.

To enhance their quality of life ensuring their

empowerment in family and social decision making

process.

Coverage

650 women from 650 households in 26 villages in

Kalahandi and Rayagada districts.

Partnering Agency

NGO Udyogini

Outcome/Impact

55 SHGs graduating to Self Help Enterprises

The acquired skill and negotiating ability will

sustain the increase in income level and augment

their QOL

Project Sashakti

23

EducationI n i t i a t i v e s

DAV Vedanta International SchoolObjectives

To provide equal opportunity to the under privilege

students to attain quality education in English

medium school

To contribute towards universalization of

elementary education as Right to Education.

Budget: 182 lakhs INR

Coverage: 340 students from Muniguda and Lanjigarh

block

Benefits/ Expected Outcome:

Opportunity for first generation learner to attainquality education

ST/ SC and under privileged students of Lanjigarhblock getting education at par with their urban

counterparts.

Only English medium school in the block providing

education to children up to Class VIII.

Vedanta Bal Chetna Anganwadi ProjectObjectives

100% school enrollment

Reduce malnutrition from 38%-29%

Budget - 3.72 Crores INR

Outreach - 15 Blocks of Kalahandi and Rayagada

Districts and 100% coverage in existing blocks

Partners : VAL, Vedanta Foundation

Outcome and Impact

1010 Anganwadi Centers catering to over 47,000

children

Normal nutrition level from 15.70 to 34.40 in

present operating centers

Mid Day Meal(Project yet to be operational-facilities ready for

operation)

To improve nutritional status

To reduce school drop out

To enhance quality teaching hours

Outreach - 166 Schools catering to 15,000 children

Partners : VAL, Govt. of Orissa and Naandi

Foundation

Impact Envisaged

Improve nutritional status of school children

Reduce Drop Out to 5 - 0%

Over 250 mandays for each kitchen

Increase income of vegetable growers

Achievements

Drop Out rate has reduced from 70 % (2005-06) to

20 % (2008)

School attendance has increased from 45 % (2005-06) to 86 % (2008)

Awareness regarding importance of education hasincreased in the community

Increased participation of the parents inEducational Affairs

Source: Socio-Economic Impact Evaluation of CSRIntervention of VAL Lanjigarh by AISD with

Expenses on Education9.94 % of the total CSR Expenses


2003-04 1.552004-05 3.002005-06 4.802006-07 23.202007-08 17.102008-09 737.172009-10 467.00

Total 1253.82

24


Vision

To provide equal opportunity to the under privilege

students to attain quality education in English

medium school

To contribute towards universalization of

elementary education as Right to Education.

Approach

Partnering with DAV

Enabling the local students to qualify for admission

in to DAV by way of strengthening the pre School

education

Reach

340 students from Muniguda and Lanjigarh

block

Activities

Formal Schooling -curricular and co-curricular

activities. Transport facility for the School children

through School bus support.

Expected Outcome/ Impact

Opportunity for first generation learner to attain

quality education

ST/ SC and under privileged students of Lanjigarh

block getting education at par with their urban

counterparts.

Only English medium school in the block providing

education to children up to Class VIII.

Cost (Project Cost and Admin Cost involved)

INR 182.00/- Lakhs

DAV Vedanta International School

26


Vision

Not a single child in the project intervention area

will be malnourished on account of lack of

nutrition. 100 % enrollment in the intervention

area.

To improve the nutritional status of severely

malnourished Anganwadi children in the age group

of 0-6 years, by fortifying the supplementary food

given under ICDS scheme

To make them physically f it by providing health

care services on worm infestation and

immunization

To make all pre-school Anganwadi children socially

and psychologically productive by imparting value

based play learning through train the trainers

programme and ensure 100% enrollment in formal

schools.

Approach

Initial community contact program before

intervention to set the expectations.

Forming a village review committee - village heads,

SHG heads, govt. rep, SF rep.

Nutrition, Education, Health, Communityempowerment intervention through NGO

Fortnightly cluster meeting with village Heads,

Govt. and NGO Representatives

Coverage

Approximately 47,000 children in 1010 Anganwadi

centers in 11 blocks of Kalahandi and Rayagadadistricts in age group 0-6 years.

Projected Outcome/ ImpactEnsure holistic development of children.

Functioning of 100% Anganwadi.

Ensure 90% attendance in Anganwadi and 100%

enrollment in formal schools through play way

method of learning

Improve nutritional status of malnourishedchildren.

Ensure 100% immunization

Empower Village Committees to monitor and take

control of Anganwadi and its functioning.

Vedanta Bal Chetna Anganwadi Project

28


(Yet to be Operational)

Vision

To ensure right to food and right to education to 1

million children of disadvantaged section of society

from across the country studying in the class I to

VIII

Objective

Improving the nutritional status of children in

government and government aided schools

Encouraging underprivileged children to attend

school more regular ly

Enhance quality teaching hours in school.

Approach

To support the Government in universalizing

Elementary Education (Right to Education

recognized as the 7th Fundamental Right in Indian

constitution) by boosting enrolment, attendance &

retention besides improving nutritional status.

To ensure supply of nutritional food to all the

school going children upto Class VIII of Lanjigarh

block in Kalahandi district nearly 15,000 children

covering around 166 schools.

Genera ting local Wage employment through

appropriate linkages and service chains Partnering

Agencies Nandi Foundation and Government of

Orissa

Projected Outcome/Impact

Reduce School Drop Out, Increase in enrolment

and attendance, with simultaneous saving of

precious quality teaching hours in schools.

Generating downstream employment for the

Farming families through production of raw

materials (Vegetables , pulses and cereals) for

cooking and the Youth Groups in transport and

skilled and other non skill labor support.

Mid Day Meal Centralized Kitchen Project

30


Computer Aided Learning Programme (CALP)

Vision

Enable youths of Kalahandi and Rayagada district

to become E- Literate".

Objective

To promote 100% e- literacy for youths

100% coverage in 5 blocks of Kalahandi and

Rayagada District

Coverage

5 Blocks (Lanjigarh, K.Singpur, Muniguda,

Bissamcuttack, Ambodala)

275 students

Partner

Vedanta Foundation, Mumbai

Gram Panchayat

Modus Operandi

5 nos. of Computer Set provided in each centre by

Vedanta Foundation along with power back up

facility and furniture.

2 nos. of instructors appointed by Vedanta

Foundation

Gram Panchayats providing free accommodation,

electricity and other logistic / local support

31



Project Ujala

Other CSRI n i t i a t i v e s

Pisciculture


32


Lanjigarh Project Area DevelopmentFoundation (LPADF)

A BriefAs mandated by the Supreme Court of India, the

State of Orissa floated a Special Purpose Vehicle

(SPV) registered as 'Lanjigarh Project Area

Development Foundation' to undertake

development projects in the schedule area i.e., 50

km radius of Mines + Refinery.

LPADF is a joint venture Company with Share

holding of GoO, OMC and Sterlite Industries.

Sterlite Industries to deposit INR 10 crores per year

or 5% of the profit of Lanjigarh Project before tax

whichever is more for area development with focus

on health, education, livelihood, communication

and cultural heritage.

So far Rs 20 crore deposited with the SPV (SBI,

Lanjigarh). Process of additional Rs. 10 crores has

been initiated.

Major Projects in ProgressWater supply scheme in Lanjigarh and

Biswanathpur.

Comprehensive Up gradation of Tribal Schools in

Lanjigarh Block in Madhupur and Kuaguda.

Lift Irrigation Project in Lanjigarh block

Govt. SSD Girls' School in Madhupur in Lanjigarh

Construction of high Level Bridge on Bansadhara

river between Lanjigarh and Jagannathpur

High level bridge at Bansadhara river

Renovation of Boundary Wall of UP School in

Lanjigarh,

Renovation of Basantapada School.

Repairing work at Ashrampada school and college

hostel at Ashrampada

Completion of incomplete diversion weir at

Bhataguda in Lanjigarh

Concretization of 25 numbers of Tribal Basties by

KKDA.

Upgradation of Electrical System in Biswanathpur

and Lanjigarh.

Renovation of Ashrampada School.

34


Objective

To induct paradigm change in the People with an

aptitude for driving a pro-growth environment.

The holistic development in the pro industry

villages will become a role model for other villages

to follow and the Company to partner with them

as the change maker

Methodology

Talk about village needs, family sanitation issues,

our projects, cultural bonding, project impact,

socio-economic benefits, appropriate media

exposure, sustainability and eco-comforts, under

current issues, grievance redressal, inputs on

innovation (projects, etc.)

Generally used modes like street plays, AV aids,

brochures, meeting interactions / goodwill

ambassadors, exposure visits, recreations,

leadership programmes

Advocacy communication through local media

mainly focused on Quality of Life issue.

Coverage

50000 people from 180 villages


35

Project UJALA

Objective

To provide electricity to the 'zero power villages'

within the immediate periphery of the Refinery and

thereby facilitating the quantum jump in their

quality of life and making the community directly

relating to the changes happening in their life

through industrialization

Operational Focus

Household power connections (Light and Fan)

Total number of households covered: 678

Street Lighting : 3 villages(Basantpada, Rengopali,

Ambodala)

Electricity Transformer Installed by VAL

Total Expenditure : Rs. 98,06,108.00

Expected Impact

Increased Community support to the Company

and enhanced goodwill

Enhanced living standard of the villages

Electrif ied villages and development of sense of

equity and ownership among villagers.

36


Pisciculture

Vision

To enhance the production of f ish in the area and

also to provide proper and timely fooding to the

fingerlings for their timely and extra growth.

Enhancing per capita income of the farmers by

providing them an alternative to subsistence

farming.

Modus of Operandi

Training camps at regular time intervals are

conducted to sensitize the farmers with regards to

various aspects of Pisciculture

Farmers are taken for demonstration and site-visit

to State Fishery Ponds in nearby localities

37

Vision

Utilization of waste from the alumina refinery such

as the red mud, fly ash, lime waste bricks

To promote red brick as an alternate to burnt clay

bricks in the construction sector in India

Creation of inclusive business opportunities which

will provide a healthy environment, small business

and employment generation.

Benefits

Manufacturing cost of one red mud brick is Rs 1.50

and the Selling price of red mud brick is Rs. 2.50 to

Rs. 2.70, which is cheaper than conventional clay

brick which costs around Rs 4.00.

Monthly income ranges from Rs 0.8-1.5 lakhs

against the capacity of brick making which ranges

from 500-900 bricks/hr.

Manufacturing Units

Given below are the technical details of the two

industries engaged in red mud brick making in

collaboration with Vedanta Aluminium Limited,

Lanjigarh: -

Selling bricks a t 2.50 Rs/Brick. Producing 2000-2500 pcs/day

Jay BajrangBali Industries, Champadiepur

Ramesh Industries

RawMat. Source Qty. of RM Cost of RM

Fly Ash From VAL Daily 3T Free of CostFly Ash From VAL Daily 2T Rs 400/TWaste Lime From VAL Daily 1T Rs 300/T

Gypsum Paradeep Daily 0.3T Rs 1500/TSand Vansadhara river Daily 0.5T Rs 100/TPower Electricity As required Rs 3.5/unitWater BoreWell 5000 Lit/day Free of CostManpower Local workers 15 workers Rs 30/-

Selling bricks a t 2.60 Rs/Brick. Producing 3600-4200 pcs/day

RawMat. Source Qty. of RM Cost of RM

Fly Ash From VAL Daily 1T Free of CostFly Ash From VAL Daily 2T Rs 400/TWaste Lime From VAL Daily 1T Rs 300/TGypsum Paradeep Daily 1T Rs 1500/TSand Vansadhara river Daily 2.5T Rs 100/T

Power Diesel 10 liter/day Rs 45/LWater BoreWell 500 Lit/day Free of CostManpower Local workers 9+2 operators Rs 900+300/

operator


38


Summary of Year wise CSR Projects andExpenses Report (FY 2003 - 2010)

Focus Area Financial Year Wise Expenses (Rs. In Lakhs)

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 TotalAmount

Health 0.50 7.70 15.18 14.47 19.49 87.46 67.00 211.80

Education 1.55 3.00 4.80 23.20 17.10 737.17 467.00 1253.82Culture 0.60 0.90 2.35 5.65 14.15 60.58 6.27 90.50& Sports

Sustainable 0.00 0.25 0.70 12.30 18.10 97.18 20.00 148.53Livelihood

Environment 0.00 0.50 23.00 5.00 21.00 56.50 4.07 110.07Value Addition

Sub Total (a) 2.65 12.35 46.03 60.62 89.84 1038.89 564.34 1814.72

Rehabilitation 441.98 92.24 28.19 72.21 47.15 24.04 11.58 717.39Colony

Infrastructure 0 947.85 353.68 0.00 0.00 0.00 0.00 1301.53Developmentthrough RAC

Infrastructure 1.18 31.45 34.29 158.61 3.00 2349.68 691.00 3269.21Developmentby company

Infrastructure 0.00 0.00 29.34 6.30 1865.06 533.59 71.60 2505.89on Recommen-dation ofDistrictAdministration

Contribution 0.00 0.00 0.00 0.00 1000.00 1000.00 1000.00 3000to LanjigarhProject AreaDev. Fund

Sub Total (b) 443.16 1071.54 445.5 237.12 2915.21 3907.31 1774.18 10794.02

Grand Total 445.81 1083.89 491.53 297.74 3005.05 4946.20 2338.52 12608.74( a + b)

39

CALP : Computer Aided Learning Programme

CSR : Corporate Social Responsibility

DKDA : Dongria Kondh Development Agency

GoO : Government of Orissa

Govt. : Government

ICDS : Integrated Child Development Scheme

KKDA : Kutia Kondh Development Agency

LPADF : Lanjigarh Project Area Development Foundation

MHU : Mobile Health Unit

NGO : Non Government Organization

NKBT : Nirmala Kruti Bikash Trust

OMC : Orissa Mining Corporation

PPP : Public Private Partnership

QOL : Quality of Life

RWSS : Rural Water and Sanitation Scheme

SBI : State Bank of India

SC : Scheduled Caste

SHG : Self Help Group

SPV : Special Purpose Vehicle

ST : Scheduled Tribe

VAL : Vedanta Aluminium Limited

Abbreviations

40


List of Illustrations

Page 7 Modern Diagnostic facilities for quality health care

Page 9 Dr. Mukesh Kumar, Chief Operating Officer, Vedanta Aluminium Limited, Lanjigarhsigning the Memorandum of Understanding for the establishment of Lanjigarh Hospi-tal in a Public Private Partnership Mode with the Government of Odisha

Page 10 Ambulance service being provided by Vedanta Aluminium Limited, Lanjigarh to thelocalites of the Peripheral and Core Villages

Page 11 (a) & (b) - Mobile Health Units of Vedanta Aluminium Limited, Lanjigarh in operation

Page 13 Tribal women collecting potable water from taps installed under Project Trupti inVillage Phuldumer

Page 14 Niyamgiri Vedanta Nagar Hospital in the Rehabilitation Colony

Page 15 Vedanta Hospital in Lanjigarh

Page 16 Pulse Polio Programme organized by Vedanta in collaboration with the Government ofOdisha

Page 18 Women using Press Machines provided by Vedanta for Leaf Plate Making

Page 19 Leaf Plate making at Village Phuldumer

Page 20 Commercial Cultivation of Cabbage

Page 21 Cultivation of Strawbery

Page 22 Phenyl-making by members of Budhi Maa Mahila Samiti Self Help Group

Page 24 Children in a Class Room at DAV Vedanta International School, Lanjigarh

Page 25 DAV Vedanta International School at Lanjigarh

Page 26 Child Care Center at Jagannathpur

Page 27 Children at the Child Care Center in Jagannathpur

Page 28 Former President of India Dr. A.P.J. Abdul Kalam inaugurating the Mid Day MealProgramme at Lanjigarh

Page 29 Dr. Mukesh Kumar, President, Vedanta Aluminium Limited, Lanjigarh withDr. A.P.J. Abdul Kalam

Page 30 Children learning computer at a Computer Aided Learning Center of Vedanta

Page 31 Foreign Visitors in Village Phuldumer

Page 32 Bhatguda Dam

Page 33 Laying of the Foundation Stone for construction of High Level Bridge at BansadharaRiver

Page 34 Post-Match Award Ceremony of the Vedanta Cup Cricket Tournament 2010

Page 35 Electricity Transformer being installed under project Ujala

Page 36 Fishing at Kapaguda Pond

Page 37 Red Mud Brick making at Champadeipur

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