Dr. Larry Coleman and Steve Horton - Using word pictures to reduce pre-weaning mortality

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USING WORD PICTURES (STORIES) TO REDUCE PRE- WEANING MORTALITY LARRY COLEMAN DVM SEPTEMBER 17, 2012 LEMAN CONFERENCE ST. PAUL, MN

Transcript of Dr. Larry Coleman and Steve Horton - Using word pictures to reduce pre-weaning mortality

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USING WORD PICTURES

(STORIES)

TO REDUCE PRE-WEANING

MORTALITYLARRY COLEMAN DVMSEPTEMBER 17, 2012LEMAN CONFERENCE

ST. PAUL, MN

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GOOGLE RESULTS

OBESITY90 MILLION

OBESITY PREVENTION6 MILLION

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GOOGLE RESULTS

SWINE PREWEAN MORTALITY

CAUSES49,000

PREVENTION191,000

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BILLION DOLLAR PROBLEM

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FAMILY FARM

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1.BORN UNSTRESSED

2.COLOSTRUM

3. GOOD FAMILY

4. GOOD HOME

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BULLET PROOF PIGS(BY 24 HRS OF LIFE)

1. BORN UNSTRESSED2. COLOSTRUM3. GOOD FAMILY4. GOOD HOME

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LOGICAL

VS.

EMOTIONAL

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CONNECT

SEE

FEEL

CHANGE MINDSET

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EXPECTATIONS

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HELPING PIGS

THRIVESTEVE HORTON

SEPTEMBER 17, 2012LEMAN CONFERENCE

ST. PAUL, MN

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BORN UNSTRESSED

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COLOSTRUM INTAKE

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GOOD FAMILY

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COMFORTZONE

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THANKYOU!