DR. JAN-MICHAEL BECKERUniversity of Cologne, Germany

Dr. Jan-Michael Becker is an assistant professor in the habilitation system (Akademischer Rat) at the University of Cologne in the Department of Marketing and Brand Management. He received his doctoral degree in Marketing from the University of Cologne and his diploma in Information Systems from the University of Hamburg, Germany. He has been a visiting scholar at Georgia State University, Atlanta, USA and at University of Waikato, Hamilton, New Zealand. He has taught as a lecturer at the University of Tübingen, Germany.

His research interests focus on structural equation modeling (SEM) and measurement theory, data analytics as well as social media marketing, e-commerce and bridging marketing and IS problems. His research has been published in several premier academic journals, including Information Systems Research, MIS Quarterly, Long Range Planning, Journal of Business Research and Marketing Letters. Dr. Becker has also served as ad-hoc reviewer for well-known premier academic journals including Information Systems Research, MIS Quarterly, Long Range Planning, Journal of Business Research, Computational Statistics and Data Analysis, Business Research, European Journal of Marketing, and European Management Journal.

He is a co-developer of the SmartPLS software application for modeling structural equation models with Partial Least Squares path modeling. http://www.smartpls.com.

10 - 11 April 2017 | Hotel Bangi Putrajaya, Bangi

Training Programmes are 100% HRDF claimable under the Skim Bantuan Latihan (SBL), subject to prior application to HRDF by

the employers/ companies

DAY 1: April 10, 2017

Wrap-up of PLS-SEM and Latent Variable Models

Morning break

Wrap-up of PLS-SEM and Latent Variable Models

Lunch

Consistent PLS and Model Fit Indices: SmartPLS Tutorial

Tea Break

Prediction in PLS-SEM (PLS Predict): SmartPLS Tutorial

DAY 2: April 11, 2017

Advancing Moderation to Non-Linear Effects: SmartPLS Tutorial

Morning break

Measurement Invariance & Advanced Multigroup Analysis: SmartPLS Tutorial

Lunch & Zohor

Uncovering Unobserved Heterogeneity beyond FIMIX-PLS: The PLS-POS & PLS-IRRS Method: SmartPLS Tutorial

Tea Break

Outlook: Recent Advances in PLS

09:00 – 10:30

10:30 – 10:45

10:45 – 12:30

12:30 – 14:00

14:00 – 15:30

15:30 – 15:45

15:40 – 17:30

Note: Participants are required to bring their own laptops.

TENTATIVE SCHEDULE:

Regular - 1 March - 10 April 2017Malaysian: RM1500 per person.International: USD380 per person.

Early Bird - through 28 Feb 2017Malaysian: RM1300 per person International: USD350 per person

International Transfer /Bank Draft /Electronic Fund Transfer (EFT)Pay to: Universiti Kebangsaan Malaysia Account No. : 8002240869 Swift Code: CIBBMYKLBank Name: CIMB Bank BerhadAddress: CIMB Bank Bhd, Lot 1.04 & 1.05 Level 1 Wisma UNIKEB, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia

• Written notification of registration cancellation must be e-mailed to gsb.marketing@ukm.edu.my by 12 March 2017.• If registration cancellation is received by 12 March 2017, registrant will receive 70% refund of the registration fees.• Reimbursement of registration fees will only be made if a candidate can find a replacement within the period of 1 March - 30 March 2017• No refund of registration fees will be issued if cancellation notice is submitted after 12 March 2017

*Please make payment to secure your seat before 8 April 2017**Attach your payment draft/transaction slip/ bank slip to the filled registration form and fax or email to Mr. Safwan Asraff

Email: gsb.marketing@ukm.edu.my Fax: 03 – 89213161 Tel: 03 - 8921 3457 (Safwan)

CONTACT

FEES

CANCELLATION