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Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH

Brussels, Juni 2013

LT-INNOVATIVE SUMMIT 2013Towards the Multiligual Digital Single Market

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„Where would Europe stand today if not the monetary, but the language integration would have been firstly promoted?“

Helmut Fluhrer to Theo Waigel, former German Minister for Finance and „Mr. Euro“

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

Background: Media, Industry and IP

• Publisher of Youth Magazine with 17 years

• 1985 - Axel Springer Publishing: Newspapers and Magazines: starting

globalization in 14 countries on three continents

• 1985 Founding co-manager SAT 1, First German Private TV

• 1990 Building Europe‘s Business Magazine Group „Eurexpansion“ with 25

companies and 40+ titles, supporting launch of „Kommersant“, Moscow

• 1994-Burda Media: „Health Online Service“: First b-to-b Online Service,

Expansion in Europe

• 1998 – Internet Companies in Europe and USA: Media Professionals: Building the

first “Cloud”

• 2002 – Technology Transfer to Australia, United Arab Emirates, USA

• 2011 – Intellectual Property Business

• 2011 - Language Technologies

• Member World Economic Forum, „Europe‘s 500“, Knight of St.John

Language Barriers everywhere: in Private TV, Media, Internet, Industry and IP

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Helmut Fluhrer

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

“brainmate”- Tool to Foresee the Future

Problem:• Companies in high fragmented markets have often no idea who is their competitor on a

global scale: brainmate can evaluate LT companies and markets• For technology transfer, co-operation and strategic partnership there are many potential

partners: difficult to find them

Solution:• Intellectual Property / Patents /Know How is not only the „Raw Material“ of the Future,

already today it became the most valuable data • Investors, entrepreneurs or inventors: everyone wants security for his plans, money and

decisions; Evaluation for securing IP by the best patent strategies • Core Business: M&A, Financing/ Sponsoring, bringing the right partners together for

building the perfect solutions- incl.

The Key to know Who will Produce What and Where in 5 Years on the Globe

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Überblick ELTG

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

Europe: Masterpiece of Language Barriers

Problem:The 23 official languages have the same legal status, but only five languages dominate the communication• What impact does it has on the self-confidence of

the people with the other 18 language ?• What happens to the 253 translation

combinations ?

Solution:• English is not the solution!• All big states and economic powers have only one

official language: China, USA, Russia

Language Technologies have to provide help for better communication and integration!

There will be an European Integration only with much less Language Barrieres

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MarktMarktsegment

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

Coverage of Translators and Interpreteurs

Problem:• The European economies have very different support

by own translators and interpreteurs• The Western World is facing a problem:

Europe USA/CA/AUS TotalPotential 75.000 80.000 155.000Employed 41.000 22.000 63.000Undercoverage 34.000 45% 58.000 72% 92.000 60%

Solution: The evolution of automatic translation has to speed up and include Speech-to-Speech!

There is a huge Lack of Human Translators if Europe wants to stay competitive

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Marktsegment

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

EU: Trying the Best for Language Integration ?

Status:The EU Institutions like Commission, Parliament, etc:• Budget of app € 2 Billion for Translation annually• Translators and interpreters are the biggest part of EU staff • Still not enough human help for (timely) processes in

legislation, executive, cooperation, communication, exchange

Solution:• EU research frameworks like „Horizon 2020“ have to focus

more on LT: Role of LT innovate• National programs for education have to use another

approach for easier learning: use digital devices!

Especially East European Countries have to become „European speaking“

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Marktsegment

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

EU vs USA: Big Data, Big Trouble or Big Chance?

Status:The big US Players have little interest in the complexmultilingual European Market: • Too small individual markets• No knowledge about these languages• No sense for the culture behind these languages

Solution:It is the chance for European LT companies to create products and services on an European scale.This experience and know-how will open other multilingual markets in Asia, Africa, Latin America

The experience of Europe‘s LT companies is very valuable

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Überblick

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

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Language Barriers vs EU IntegrationMost challenging: Finding Jobs for the workless Youth of Southern Europe

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Süddeutsche Zeitung

JUGENDARBEITSLOSIGKEIT: Ärmel hoch und los!

Sechs Milliarden Euro gegen 6 Millionen junge Arbeitslose in Europa: Mit ihrem „New Deal” gegen Jugendarbeitslosig-keit reagieren Deutschland und Frank-reich auf einen absoluten Notfall. Doch um einer ganzen Generation Arbeit und neue Hoffnung zu geben, braucht es einen kollektiven Willen.

Marktsegment

Status:There is a ticking bomb in Europe „which has no lobby“: • app. 53 million young people with no chance to get a

job ever• There are 2,5 Million open jobs in Europe• The problem is often qualification, but more often

the missing language for a job in another country

Solution:• New learning methods based on modern online

services, sponsored by the EU, as „Enabler for Mobility“

• One example: 75 Spanish young people for job education in Bavaria in 2013

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

Many Tasks for EU’s LT companies

Status:In all security sectors people have very often increasing problems of language barriers:• Lack of communication increases unsecurity• No language knowledge on both sides creates misunderstandings

Solution:Individual training for all employees in public sector by easy to use LT translation devices

Security s one of the most important Areas to fight Language Barriers

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Überblick

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

Next Generation of Big LT Buyers

Media:• New Input: new journalism• New Output: new media

E-Commerce: Language barriers stop business

Handicapted: No barriers- if physical or in languages

Corporation, from SMEs to global conglomerates:• Internal: Availability of all information in all languages• External: Exploring, conquering and securing new markets for export

Administration:• Inhouse / crossborder: fromexpert to public information

Information and Communication soon in new Forms and Formats

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Marktsegment

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

EU’s LT Companies: Chance for Global Player?

Status: The Race for Talents and Profits: „Invented in Europe, commercialized in the US“• The Big Players like Apple, Google, Microsoft built important parts of their

products / services on European inventions – often paid by EU tax payers• They pay higher salaries and offer incentives • Research and Development address the needs of the potential user• Marketing and Sales catch the attention of mass user markets

Question:• How to create an economic successful „first mover advantage“ for European LT

companies to become global players? Pooling assets and resources!

It is not a Question of Money only, it is a Strategic Fight vs Fragmentation

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Überblick

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

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Thank You For Your Attention

For Further Information:

brainmate GmbHDr. Helmut FluhrerFounder and CEO

helmut.fluhrer@brainmate.dewww.brainmate.de