Dr. Duane Crum – San Diego State UniversityKaren Latuner – PLTW Director of School Engagement, CaliforniaDarin Petzold – Serrano Intermediate School, Saddleback Valley USD, Trabuco Hills High School, Haas Technical Education Center InstructorDiane Walker – Coordinator, College & Career Readiness, AVUHSD

Philanthropy is dead. Long live “Shared Value”. Shared Value is much better because it allows you to keep score and know how you are doing.

All funding is local. Even funding from our “national partner” Chevron is entirely local, they won’t fund San Diego.

The Modern Landscape

Presentations at Professional Organizations BioComm, Defense Contractors, ????

News releases

Local BU’s (get a referral)

“Rotary” and other community organizations. (Both as a direct source and for referrals)

Network one funder to another to leverage their funds

Always try to get referred but cold calls can work

And if you really think of these potential partners as “marks”, well don’t even bother asking them to help.

Finding the “Mark” (Think Local)

Never ask for money – Ask for what you need. (“We need money to buy VEX kits”)

Put your own skin in the game -“We have enough to buy 2 computers but we need three to start this class.”

Know your “ask” -Go in knowing what you want and make it compelling and emotional.

Shared Value is important – Ask what they want to accomplish.

The Pitch

Use your kids Have them visit your class

Get Administrative Support Make them feel important

Use Greed and Envy Point to what others have done

Closing The Deal

(Almost) Never say “No” Almost for the Chevron volunteer event. And almost for the two Verizon FiOS events

Say Thanks as often as you can. Send gifts from your class, Put up banners, Name the classroom

Send the “thank you’s” to their boss’s, boss’s, boss’s, boss Never stop telling everyone how much you appreciate it

a. Ski Shuttle conversationsb. Golf Cart conversations

Report Problems – Be completely honest and build trust

Ask for help – Make them part of your team

Keep it Real – Chevron Volunteer Event used their skills

Growing The Relationship

Growing The Relationship

Diane Walker – Coordinator, College & Career Readiness, AVUHSD

Perkins Funding

• Supplemental federal funding for career-technical education

• Sequence of courses (two or more, totaling at least 300 hours per year)– Content providing “vocational”

skills leading to employment – may require additional education or training

• Taught by teacher with authorizing credential and related industry experience

Major Program goals

• Initiate, expand, or improve career-technical education programs– Assess efficacy of programs

(Federal Program Monitoring)

• Continuous, sustained, high-quality professional development for teachers (including industry currency)

• All Aspects of the Industry

• Industry involvement and guidance

Major program goals (cont’d)

• Provide all students with preparation for 21st Century careers (high-wage, high-skill and/or high-demand, leading to self-sufficiency) and college– Academic integration into CTE (rigor)

and CTE into academics (relevance) • Model Curriculum Standards for

CTE - Engineering and Architecture • MCS-CTE Health Science and

Medical Technology• MCS-CTE Information &

Communication Technologies– Links to post-secondary education (e.g.,

articulation – Program of Study - certifications)

– 21st Century Skills (creativity, problem-solving, information & media literacy, initiative, leadership, collaboration, etc.)

– Meet the needs of special populations– Career Technical Student

Organizations/student leadership

• Eleven Indicators of a High Quality CTE Program (State CTE Plan; Solano COE)– Leadership at All Levels– High-quality Curriculum and

Instruction– Career Exploration and Guidance– Student Support and Student

Leadership Development– Industry Partnerships– System Alignment and Coherence– Effective Organizational Design– System Responsiveness to Changing

Economic Demands– Skilled Faculty and Professional

Development– Evaluation, Accountability, and

Continuous Improvement– CTE Promotion, Outreach, and

Communication

Data-driven action

How Does PLTW Fit?

• High Quality Curriculum– Rigor and relevance– 21st Century skills

• Teacher Professional Development

• Industry Partnerships– Must involve with your site/program

individually and systemically

• Industry certifications available– Autodesk Inventor, Revit

• Post-secondary connections– Articulation and UC a-g approval

• Student leadership– IED Challenges (not Perkins funded)– SkillsUSA (Perkins funded)

• Career exploration– Embedded modules/activities

Darin Petzold – Serrano Intermediate School, Saddleback Valley USD, Trabuco Hills High School, Haas Technical Education Center Instructor

Darin’s Tip for

Success

• Start with Passion

• Sprinkle in charm

• Assume everyone you meet is a potential supporter

• Have business cards ready to hand out

• Get the local newspaper involved

• Start at the top…get the school board cheering for you

Darin’s Tips for Success

• Make yourself available to give tours and “sell” your long term vision for your program

• Be persistent…doors will close in your face, but others will open

• Explore all avenues…cast lots of lines knowing you will likely only catch a few fish.

Darin’s Advisory Ideas

• Begin organizing an advisory as soon as you can!

• Start an EXCEL spreadsheet or other contact management file

• Ask your school for the Career Day contact list

• Mass email all your parents…even former parents

• Put a request out in the school newsletter

Darin’s Advisory Ideas

• Ask your district office for local business contacts.

• Contact the local Better Business Bureau

• Make contact with your local community colleges

• Your list will never be complete, but know when to pull the trigger and have your first meeting

Darin’s Advisory Ideas

• Food• Did I mention food?• Have something to say that’s

engaging• Be honest about what you

need, then ask for ideas on how to achieve that goal

• Follow up and thank them for attending

• Give them opportunities to become engaged with the program, and the dream

Karen Latuner – PLTW Director of School Engagement, California

Sowing Karen’s bucket of 55 opportunities!

THE BUCKET of 55 (more or less)

NAME

TITLE

SCHOOL

PHONE

EMAIL

http://www.pltw.org The primary PLTW Website

http://pltwcalifornia.org The PLTWCA website hosted by SDSU

For additional information