Dr Abdul Rahman

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    1/ -)PRODUCT SPECIFIC(

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    ) -Euro Currencies Market. : (

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    :: )1990(

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    /)PATHS()35(:

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    :1/-: )

    2001(9.2/ ---(:1977)11.3/ -: (

    1996)52. :Committee of definitions,American Marketing Assouciation a clossary of Marketing Terms , Chicago , 1960,p

    15.

    4- 34. :Philip Kotler , Marketing management ; Analysis , planing and control, Prentice hall , INC , NEW Jersy , 1984 p14

    5. / -Jocques lendrevie , D. Lindon and R. Laufev ," MERKATOR Theorie et pratique du Marketing" 3 eme

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    Dalloz , Paris 1983,p12.

    6" -) "2002(19.

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    1992(60.19: )1998(

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    : )1986(75.25-48.26-51.

    27-: ) (56.28-( )37.29-: )1994(116.30-: )

    (228.31-182.32-: )1999(43.33-170.34-186.35-: )

    (33.36. -37-75.38-:: )1999(

    16.39-34.40-26.

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