DQCOMM 3PM 2015 Conference Presentation
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Transcript of DQCOMM 3PM 2015 Conference Presentation
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Investment Management Websites• Most powerful artillery in your marketing
arsenal
• Infinitely scalable & searchable
• Global in reach
• Available on-demand, 24/7/365
• Multimedia publishing platform
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Why Use Social Media
• Most efficient way of distributing content
• Post content in the exact places where our clients & prospects spend their time online
• Efficiency is a function of the Network Effect
• It draws prospects to us, rather than forcing us to go hunting for them
• The SEC has issued clear guidelines re: compliance
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Content Marketing• Marketing strategy leveraging a firm’s experience &
expertise
• Blogs, white papers, eBooks, video, podcasts, slide decks, infographics, images, etc.
• More helpful (80% of content), less promotional (20% content)
• Clearly measurable ROI
So, why don’t more firms take on a content marketing strategy?
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The 3 Things Your Content Should Do:
• Engage your audience• Engage your audience• Engage your audience
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You need to give your audience a reason to care about you…
• Because your performance won’t do it. Why?
• 1,600 micro- small-, and SMID-cap long-only domestic portfolios
• Top decile performance: >160 portfolios
• Top quartile performance: > 400 portfolios
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Your audience will care when…1. You demonstrate your
understanding of their problems, questions, concerns, and obstacles which prevent them from achieving their objectives
2. Offer high-quality solutions to these problems, and do so regularly
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Some Relevant Statistics• Between 50%-70% of the
“purchase” research process is completed before meetings take place
• 7-12 touchpoints on average before a sale takes place
• U.S. Social Media penetration – 56% (2014)
• Financial Services (industry-wide) budgeted 10.4% of revenues for marketing budget
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Social Media Examiner’s 2014 State of Social Media Marketing Report:
Six hours a week:• 66% of marketers saw lead
generation benefits with social media.
• Nearly half saw a benefit of reduced marketing expenses.
• 95% indicated their efforts increased exposure for their businesses.
• Over 84% of participants found that increased website
After a year:• More than 58% of
marketers reported improved search engine rankings.
• More than half were generating leads with social platforms.
• 69% or more found social platforms provided marketplace insight.
• 69% found it useful for building a loyal fan base.
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Solutions1. Make your website the central hub or your
marketing activities
2. Reorient how you conceive of your “marketing materials.” From individual “products” to “MaaS – Marketing as a Service”
3. Create content specifically designed to solve the problems your clients & prospects face on a daily basis
4. Distribute content via your email list & all appropri-ate social media channels
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Homepage: dqcomm.com
Conference Resources: inbound.dqcomm.com/3pm
Blog: blog.dqcomm.com
Contact: [email protected]