DPSE Joao Paulo Luz day 2 - feb 22 - 1130am
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Transcript of DPSE Joao Paulo Luz day 2 - feb 22 - 1130am
Our Business is…
50%TV Subscription
+ Circulation
50%Advertising
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Digital Fragmentation
80% OF HOUSEHOLDS HAVE PAY TV WITH
VOD
PRINT CIRCULATION DECREASE 50%
IN 7 YEARS
23% of EXPRESSO’s total circulation is already Digital
PortugueseTotal Ad Spending
2007 2013 2016
900M€
480M€580M€
201618% Digital
67% of Digital Ad Spending belongs to Google and Facebook
Source: IMPRESA Research
NÓNIOThe largest 6 Media Groups
launched a Digital alliance to create a SSO and a single DMP.
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How to attract audiences?
2:59
Aposta Que Amas
• Produce fantastic content
• Create great paid offers
• Embraces programmatic but remains independent
