Dpci Aiim-powerpoint March2011

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© 2010 DPCI. All Rights Reserved.

Cutting-Edge Trends inContent Technologies

Speaker: Joseph Bachana, President and Founder, DPCI

@2011 AIIM Conference and Exposition

March 22nd, 2010 @ 3:30 PM



Who Am I?President/Founder of DPCI

Been working in content technologies since 1990 (started at the NY Times)

Grade school A/V guy

Content ‘ creator’ – pianist, performer as well as a techie



Goals of this SessionWCMS and DAM open-source adoption in the enterprise organization

Emerging Semantic Web technologies

Composite Content Applications

Integration opportunities across content technologies

Leveraging existing platform technologies



What is open-source?Software and underlying source code that is made to be freely available, usable under the GNU GPL (copy left)You can modify it but you can’t claim ownershipThere is no obligation to contributeOpen-source can be commercial

“proprietary vs. open-source”But is open-source free?



Open-source vs. ProprietaryOpen-Source WCMS

No licensing fees

Implementation and Support costs

Multitude of contractors available

Innovations of large number of resources

Generally quicker to deploy

Issues of quality, reliability

Proprietary WCMS

Licensing and Service Fees

Centralized maintenance and on-demand support

1 neck to wring –accountability

Tied to single business or small group of service partners

5



Who creates/Distributes it?Organic communities with loose or formal working rules,with or without a central figure(s)

Organizations that make the software, then make it available – charge subscription model for support

Commercial ‘distributors’ that certify builds/distributions, help with updates, performance, hosting, etc.



Top WCMS projectsJoomla (www.joomla.org)

Drupal (www.drupal.org)

WordPress (www.wordpress.org)

Alfresco (www.alfresco.com)

Plone (www.plone.org)

http://www.joomla.org

http://www.drupal.org

http://www.wordpress.org

http://www.alfresco.com

http://www.plone.org



Popularity of open-source WCMSMillions of downloads of open-source WCMS

Joomla! by far the most downloaded

Drupal and WordPress in 2nd/3rd place

Alfresco leads JAVA open-source category

DotNetNuke leads .Net open-source category

Difficult to assess and compare data



Survey Data on WCMS usage

* CMSWire report http://tinyurl.com/yhk879q



Readiness of Open-source WCMSwww.whitehouse.gov , www.house.gov, NBCU, NYSE, Zagat.com, SONY, NYU Langone (Drupal)

Viacom/Quizilla.com, IHOP,British Telecom (Joomla!)

Akamai, Novell,Central Intelligence Agency (Plone)

Electronic Arts, Christian Science Monitor (Alfresco)

Rachel Maddow, Katy Perry, Ryan Seacrest, Adobe blogs, Wheaton College, CBS New York (WordPress)

Kiwanis.org, zonediet.com, croatiaairlines.com (dotNetNuke)

http://www.whitehouse.gov/

http://www.house.gov



The Challenge in DAMProprietary products slow-moving

High incidence of acquisition – products getting

lost/placed to end-of-life

Costs – even maintenance – generally

exorbitant

Quality issues over the past

18 years of the category



Open-Source DAM SWOTQuick Adoption Due to Price

High frustration rate with proprietary products

But…

DAM as software category not hot like WCMS

Products not matured yet

But getting there!



DAM open-source ProjectsEntermedia (www.entermediasoftware.com)

Fedora (www.fedora-commons.org)

Razuna (www.razuna.org)

ResourceSpace (www.resourcespace.org)

D-Space (www.dspace.org)

http://www.entermediasoftware.com

http://www.fedora-commons.org

http://www.razuna.org

http://www.resourcespace.org

http://www.dspace.org



Readiness of Open-source DAMPrimedia, Dnainfo.com, American Lawyer Media(Entermedia)

WGBH, Robertson Library, UVA, Cornell, Case Western (Fedora)

Oxfam, WWF, BlueCross (ResourceSpace)

Johns Hopkins University, Duke University, Drexel, Smithsonian Institution (DSpace)

Greenpeace, Bosch, Association of American Railroads (Razuna)



Reasons to integrate WCMS/DAMWCMS products do not do a good job of managing rich media assets

WCMS generally requires conversion software that DAM offers up as a service

WCMS doesn’ t address DRM and other meta data needs as well as DAM

Bulk uploads

DAM workflows, rendition management, usage management, etc.



OS WCMS/DAM IntegrationsWordPress plugin available with Razuna

Fedora, Entermedia, Alfresco integrations with Drupal

Fedora, Razuna integrations with Joomla

Chuckwalla DAM integration with dotNetNuke

Drupal 7 Media Module capable of integrating with any DAM (open-source or otherwise)



What is Semantic Technology?

Software that extracts the meaning of content in order to improve discoverability and interoperability of content across the Web as well as to provide for a common conceptual framework for a wide variety of ontologies



Semantic Technology BenefitsAutomated Document Categorization

Automated Semantic Linking (related content)

Entity Extraction and Tagging

Automated Document analysis

Automated Data Extraction



Emerging Semantic TechnologiesSemantic Frameworks, services, APIs

OpenCalais (www.opencalais.com)

Evri (www.evri.com)

Zemanta (developer.zemanta.com)

FISE/Apache Stanbol (http://incubator.apache.org/stanbol/)

http://www.opencalais.com

http://incubator.apache.org/stanbol/



Emerging Semantic TechnologiesText Mining Engines

Teragram (www.teragram.com)

Temis Luxid (www.temis.com)

Autonomy IDOL (www.autonomy.com)

GATE (OSS) (www.gate.ac.uk)

RapidMiner (OSS) (www.rapid-i.com)

http://www.teragram.com

http://www.temis.com

http://www.autonomy.com

http://www.gate.ac.uk

http://www.rapid-i.com



WCMS Semantic IntegrationsDrupal 7 RDFa support under the hood

Drupal 6 integration with GATE, OpenCalais

Nuxeo FISE modules

Joomla! Integration with Zemanta

Proprietary: OpenText SemanticNavigation + ContentAnalytics technology with VCM

Proprietary: IDOL with TeamSite and MediaBin



Composite Content Applications“Content-enabled Vertical Applications” (CEVA)

Manifold content contribution interfaces/experiences

Manifold content consumption interfaces/experiences

Fungible/dynamic workflows

ECM did not address these challenges well, only storing and allowing users to interact with DATA, not rich content

ECM addressed discoverability, not process and ‘ processing’ (editing) of content

CCAs support content processing



CCA FrameworkFor Composite Content Applications you need an application platform (way to deliver applications) that can communicate via Internet and with your repository

CCA must be able to leverage workflow capabilities of your repository

Know what your content application options/requirements are before you startECM/CMS isn’ t about just rich text editing orform-based content entry any longer



Leveraging Existing Apps for CCAAdobe products (InDesign, InCopy, AIR apps)

MS Office products? OfficeLIVE?

OpenOffice?

Zoho?

GoogleDocs?

PiratePad?

Balsamiq? Axure? (wireframing)

Other?



Question/Response Time

[email protected]

Blog: www.databasepublish.com/blog/jbachana

Twitter: joebachana

Office: 212.575.5609

mailto:[email protected]

http://www.databasepublish.com/jbachana

Dpci Aiim-powerpoint March2011

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