Downloadable PDF of the presentation lessons for entrepreneurs presentation
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Slides that stickJan SchultinkTechnion, Haifa6 May 2009
presentation lessons for entrepreneurs
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Tonight we will talk about presentations,but first…
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…let’s talk about myself (briefly)
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COMPUTER SCIENCE ENGINEER
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A decade of
McKinsey
CONSULTING WORK BUILT COMMUNICATION SKILLS
Source: team analysis
Key success drivers resulting from McKinsey engagements
PRELIMINARY
Significant amount of data
analysis and synthesizing
recommendations
Presenting to senior
management audiences
Constant
structuring,
restructuring
of story lines
Communication
skills*
* Both verbal and visual
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FONTAINEBLEAU
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LONDON
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Tel Aviv
presentation designstrategy consulting
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Many of these were investor presentationsUpdated through March 2009
Early-stage
Beverages
Application integration
Data quality
Database ILM
Gaming
Homeland security
3G-IMS telecom
Web 2.0
P2P caching
Business continuity
Furniture
Cosmetics
Information security
Early-stage
Drug development (1)
Drug development (2)
Tissue engineering
Biotech discovery
Implantableobesity device
Cardiology devices
Gaming
Kids online
Online advertising
Flash memory
Information security
Data centerperformance
Mobile payments
System integrator
Developing
Bio-diagnostics
Nuclear imaging
Cardiology imaging
Ophthalmology
Implantable GI device
Display technology
Web security
GI surgery
Maturecompanies
Information security
Food, personal,home care
Beverages
Diamonds
IT services
Pharmaceuticals
Cosmetics
VC/PE funds
European VC (1)
European VC (2)
Israeli VC
Israeli conglomerate
Israeli incubator
Israeli private equity
European private equity
US hedge fund
Israeli incubator
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Anyone can design PPT
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graphics designer speech coachadministrative assistantartistPR consultant
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Topmanagement
To the pointin 20 minutes
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you understand it whenyou can explain it
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What is a good presentation?
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“nice presentation,thank you…”
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“WOW!”
Photo credit :Nicole Makauskas
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Listen
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Listen
Understand
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The Curse of
Knowledge
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the presentertaps a tune…
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the audiencehears someone tapping
tap tap tapper de tap tap tap tap tapper de tap tap tap
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Listen
Understand
Act
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OK, now what?
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No content – no presentation…
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Communicating to investors
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the presentation is an excuse to figure you out
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“we have no competition”
Sense of realism?
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Willingness to listen, learn???Photo credit: Celestial Meeker
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your audience:intelligent& busy
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your point
Cut to the chase
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No need to preach to the converted
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Address obvious weaknesses
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Tell stories
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No need for buzzwords
tap tap tapper de tap tap tap tap tapper de tap tap tap
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No need for vision stuff
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Don’t skip the technology
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help themconstruct the “bottom up”
picture
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Presentation style
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BU
LLET
PO
INTS
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10 slides
20 minutes
30 pt font
guy kawasaki
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20 MINUTES CAN BE MORE THAN 10 SLIDES
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You’ll need one of these
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What kind of presenter are you?
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you arean engineer...
…why stopthinking asa designer?
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creativity
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can’t hurry presentation design
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aesthetics
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good graphics
sophisticated graphicsdoes not mean
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the black page
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pitchdeck
handouts
businessplan
onlineshow
companyprofile
They’re different…
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Graphics secrets
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Revenues in 2011will be $3,402,012
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We aimto be a
$3-4 million companyin year 3
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Ban clip art
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pixels enable zooming
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don’t stretch
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appreciate white space
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rule of thirds
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All colors are fine – just stick to them
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SAME DISTANCE
ALIGN
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SAME DISTANCE
ALIGN
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Old template…
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…the new one!
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Strong revenue growth
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Strong revenue growth
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
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Strong revenue growth
0
20
40
60
80
100
120
140
160
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
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Strong revenue growth and profitability
50
6679
9098
115 120
136143
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Revenues, $ million
2006 2007 2008
7 consecutive profitable quarters
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BEFORE AFTER
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Easy on the animations
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Stay on time
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Wow, this has changed the wayI Iook at presentations forever…
Photo credit :Nicole Makauskas