Download my Spring 2016 portfolio.

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Enstrumental. 2016.

Transcript of Download my Spring 2016 portfolio.

Enstrumental. 2016.

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

Amid a large-scale rebranding, Rosenblum Companies tasked us to build a modern, clean site that will serve as the foundation of their new business model.

Rosenblum Companies

Services:Web Design

CollaboratorsShannon Rose Design

Project Completion2016

Websitewww.rosenblumcompanies.com

AccentBrand Yellow

MainBrand Blue

NeutralClassic white

- Establishes new brand direction, modern & elegant with a strong name.

- Mobile-friendly

- Puts new custom “Space Finder” tool as main focus on every page.

- Provides all important business info front and center.

Rosenblum CompaniesC A S E S T U D Y : W E B D E S I G N

D E S K T O P H O M E P A G E

C U S T O M P A G E S M O B I L E L AY O U T

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

Jason Ladanye, a well-known card magician and author who’s performed at world-class casinos and on national television looked to update his aging Flash based site.

The entire site redesign was overseen by my previous employer, Distill Mill. We set to recreate an entirely new brand for Jason that was clean, modern and James Bond-like, without being inauthentic.

My main goal when designing the site to convey the same feeling you get after watching Jason’s performance immediately after visiting the page; awe-inspiring and mysterious. Using a dark color palette does just that; in addition with the tasteful

magician-themed assets like the card suits blended into backgrounds, photos and buttons with rounded edges and pinstripes and fanned-out cards as containers for the tabbed menu and footer.

The final responsive site was designed over the course of several weeks, starting with basic wire framing and user-experience testing before designing and layouts. After some minor adjustments after client review, we moved into finalizing the site.

Card Magic by Jason Ladanye

Services:Web DesignBrandingOnline Store

CollaboratorsDistill Mill, LLC; Development

Project CompletionEarly 2015

Websitewww.cardmagicbyjason.com

AccentRed from playing cards

MainDark grey

NeutralClassic white

- Create a feeling of wonder and mystery just from visiting the site.

- Professional and elegant, not “cheesey”.

- Make press and quotes prominent on main pages.

- Promote users to visit online store.

Card Magic by JasonC A S E S T U D Y : W E B D E S I G N

D E S K T O P H O M E P A G E

S TA C K E D C A R D F O O T E R M O B I L E L AY O U T M O B I L E L AY O U T

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

Nationally reconized dance program with intensives in Saratoga Springs, New York and Vail, Colorado.

SSDI/VVDI

Services:Web Design

CollaboratorsShannon Rose Design

Project Completion2016

Websitewww.ssdiballet.com

AccentSoft Blue

MainDark Grey

NeutralStone grey

- Create a new, modern and fresh look for already established brand

- Mobile-friendly

- Easy navigation for new, existing or potential customers.

Saratoga Summer Dance IntensiveC A S E S T U D Y : W E B D E S I G N

D E S K T O P H O M E P A G E

H O M E P A G E D E TA I L M O B I L E L AY O U T

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

Be Local is all about supporting our neighbours and their businesses to grow our community together. Everything for Be Local, including their website, was locally-sourced.

In a tourist town as busy and as culturally rich as Saratoga Springs, New York, the inspiration for Be Local is clear. The town has always celebrated its rich history and unique, locally owned small businesses. But in the face of growing corporate expansion, Be Local aims to continue to support the community; even going as far as to ensure 100% of the business is locally sourced.

I was contacted in mid-July to take over

the building as it was running behind as the original launch date of August 1st was only about two weeks away. I started sketching out layouts and key ideas right away and from the beginning it was clear -- this one had to be simple.

Given the wide user-base that would be using the site and the short build time, the site is very basic with little bells and whistles, but 110% functional for both existing using looking for new offers and

Be Local Saratoga

Services:Web Design

Project Timeframe2-3 weeks

Project CompletedAugust 5th, 2015

Websitewww.belocalsaratoga.com

AccentBe Local logo red

MainGold from the actual cards

NeutralLight grey and whites

- Simple to use for all customers.

- Large focus on local.

- Light, airy colors; greys and whites.

- Tie-in card-shaped assets to promote pur-chase of actual Be Local card.

Be Local SaratogaC A S E S T U D Y : W E B D E S I G N

B E L O C A L H E A D E R S E C T I O N

M E M B E R S E L E C T I O N - D E S K T O P S I T E

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

I’ve been fortunate enough to have known and collaborated with Truemaster Trimingham, aka DJ Trumastr since my first days in Albany.

I’m even more fortunate to be his art director for his digital media and event marketing for the last year.

A Truemaster show isn’t an ordinary show. The amount of preparation and planning that goes into every single one of his events and weddings is unmatched. I stepped in to ensure his branding and image matched his hard work. It started with designing some event posters and social media assets. But after an afternoon brainstorming session

over his famous coffee, True decided to move forward with his plan to rebrand his entire wedding business. “Say I Tru” was born, and a week and a half later, it had a brand new website.

The site is a simple one page breakdown of True’s offerings and testimonials in a fun, playful way. The entire purpose of the site is to show True doing what he does best, connecting people through music.

Beatshot Music

Services:BrandingEvent MarketingWeb Design

Project Timeframe>1 Month

Project CompletionSpring 2015

Websitewww.sayitru.com

AccentSmooth, popping pink

MainRetro “Blue Note” shades of blue

NeutralLight grey

- Convey Trues message of getting more than just a DJ with Say I Tru, its an entire experi-ence.

- Create an inviting and fun site.

- Fully separate the wedding “Say I Tru” busi-ness from his normal DJ jobs.

- Tie-in Blue Note Record era themed colors and photo overlays

Beatshot Music GroupC A S E S T U D Y : B R A N D I N G + W E B D E S I G N

S AY I T R U H E R O

G E N R E S E L E C T I O N - D E S K T O P S I T E ( O R I G I N A L L O G O S )

518-330-5574 [email protected]

P R O J E C T O V E R V I E WA B O U T

C O L O R P A L E T T E

P R O J E C T G O A L S

A favorite with locals and students alike, Capital Q was in need for a new, mobile friendly site in 2013. Their new site sets the stage for the personality you experience upon entering their shop.

Capital Q Smokehouse

Services:Web DesignBranding

Project Completion2013

Websitewww.eatmypork.com

AccentBrand Yellow

MainDark grey

NeutralClassic white

- Create an online identity and build the brand.

- Mobile-friendly

- Makes ordering process seemless.

- Provides all important business info front and center.

Captial Q SmokehouseC A S E S T U D Y : W E B D E S I G N

D E S K T O P H O M E P A G E

M E N U M O B I L E L AY O U T

518-330-5574 [email protected]

P O R T F O L I O P I E C EA B O U T

C O L O R P A L E T T E

“Been Away” Release Poster

Client:The North & South Dakotas

AccentAged Red

Main“Grandpa’s Chair” Green

NeutralSoft Teal

Selected WorkP O R T F O L I O : E V E N T B R A N D I N G

“ B E E N A W AY ” A L B U M R E L E A S E S H O W P O S T E R - 2 0 1 6

518-330-5574 [email protected]

P O R T F O L I O P I E C EA B O U T

C O L O R P A L E T T E

Holloween 2015

Client:Wild Adriatic, MIRK

AccentOnly a flesh wound green.

MainPumpkin Orange

NeutralVintage distressed grey

Selected WorkP O R T F O L I O : E V E N T B R A N D I N G

H O L L O W E E N 2 0 1 5 E V E N T P O S T E R

518-330-5574 [email protected]

Additional WorkP O R T F O L I O : B R A N D I N G + M A R K E T I N G A S S E T S

W I L D A D R I AT I C “ N E V E R E N O U G H ” E P L AY O U T , 2 0 1 5

A R T I S A N A L B R E W W O R K S L O G O - 2 0 1 6

N O R T H A N D S O U T H D A K O TA S N E W L O G O , 2 0 1 5

W I L D A D R I AT I C / T H U M P G O S P E L

B E AT S H O T M U S I C F E S T , 2 0 1 5B E AT S H O T M A R K E T I N G M AT E R I A L S - M J T R I B U T E

518-330-5574 [email protected]

E X P E R I E N C EP R O F I L E

S O C I A L

P R O F E S S I O N A L S TAT E M E N T

E D U C AT I O N

S K I L L S

2015 - Present

Distill Mill, LLC Lead DesignerFocus in web design, application design, user experience, branding and print work. Responsible web design from concept to final product.

Shannon Rose Design Graphic/UX Designer & Audio/Video ProductionFocus in web design, branding and marketing materials for local and national clients. Custom music production for marketing & video editing.

OOMDODesignerFull-time designer; focus in digital marketing and branding for the automotive industry with ad campaigns,

Enstrumental Co. & Freelance DesignerWork with clients from conception to completion of their project; ranging from websites, logos, marketing materials, social media management and brand identity.

Bachelors of Science in the Music Business, PerformanceThe College of Saint Rose - Albany, New York

High School DiplomaBrittonkill Central Schools - Troy, New York

facebook.com/enstrumentalco

@enstrumentalco

linkedin.com/in/stephenstruss

PhotoshopMuse/XdProTools/Logic

InDesignIllustratorFinal Cut/Premiere

Enstrumental DesignStephen Struss235A Elm StreetApartment #2Albany, New York 12202

Phone518-330-5574

Personal [email protected]

Websiteenstrumental.co Coming Soon

2008 - 2012

2008

2014

2014

2014 - Present

Professional designer specialising

in graphic, web & UX design.

Focused on developing unique user experiences through clean and intuitive interfaces, in both physical and digital mediums.

Stephen StrussG R A P H I C + W E B D E S I G N E R

hi @ enstrumental.co

enstrumental.co