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COLLEGE STREET CAMPUS MAIN ATRIUM LAUNCHES NINETH OF NOVEMBER 2015 AT 8PM SHARP RETRO REVOLUTION RETRO REVOLUTION This dissertation begins with the research question “Why does retro illustration from the 1960’s and the 1920’s appeal to consumers in 21st century contemporary ad- vertising?” The chosen topic was investigated in depth over the three chapters of the dissertation. Chapter one consists of a brief historical study of the 1920’s and the 1960’s. Each of these decades was explored dis- covering historical, cultural, political and economical events and statuses that helped create context to the advertisements that are deconstructed later in the dissertation in chapter two. Chapter two is comprised of a deep semiotic analysis of four illustrated adver- tisements two in the Pop Art style and two Art Deco styled. Both the Art Deco and the Pop art examples contain one historical exam- ple and one contemporary this was to compare and contrast and also gain knowl- edge on how much influence the modern examples take from the historic illustrations. There was clearly inspiration taken from both historic ex- amples that reflected in the modern samples. Consistencies with colors, shapes and font types were evident resulting in the res- olution that such similarities show how the designer or illustrator whished to por- tray the product with clear parallels in mood, message portrayal and consumer interpretation. Chapter three delves into the core of the topic, what psychological factors influence designers to revert to retro styling. In this chapter an investigation into some of these factors took place. There were several things that altered the audience’s perception of a retro style, The Fading Effect Bias was a vital piece of knowledge to develop the dissertation. Modern television and film portray a warped reality to the viewer expressing historical periods as glamorous and not depict- ing an accurate represen- tation of historical periods of time. These are just two of the paths scrutinized in searching for the solution to the research question in order to finally conclude that retro illustration and retro styles is deep rooted in soci- ety as a comforting glow of nostalgia, something familiar in an age of uncertainty. FOR MORE DETAILS VISIT WWW.WIT/DESIGN-EXHIBITION.IE
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COLLEGE STREET CAMPUS MAIN ATRIUM LAUNCHES NINETH OF NOVEMBER 2015 AT 8PM SHARP
RETRO REVOLUTION
RETRO REVOLUTIONThis dissertation begins with the research question “Why does retro illustration from the 1960’s and the 1920’s appeal to consumers in 21st century contemporary ad-vertising?” The chosen topic was investigated in depth over the three chapters of the dissertation. Chapter one consists of a brief historical study of the 1920’s and the 1960’s. Each of these decades was explored dis-covering historical, cultural, political and economical events and statuses that helped create context to the advertisements that are deconstructed later in the dissertation in chapter two. Chapter two is comprised of a deep semiotic analysis of four illustrated adver-tisements two in the Pop Art style and two Art Deco styled. Both the Art Deco and the Pop art examples contain one historical exam-ple and one contemporary this was to compare and contrast and also gain knowl-edge on how much influence the modern examples take from the historic illustrations. There was clearly inspiration taken from both historic ex-amples that reflected in the modern samples.
Consistencies with colors, shapes and font types were evident resulting in the res-olution that such similarities show how the designer or illustrator whished to por-tray the product with clear parallels in mood, message portrayal and consumer interpretation. Chapter three delves into the core of the topic, what psychological factors influence designers to revert to retro styling. In this chapter an investigation into some of these factors took place. There were several things that altered the audience’s perception of a retro style, The Fading Effect Bias was a vital piece of knowledge to develop the dissertation. Modern television and film portray a warped reality to the viewer expressing historical periods as glamorous and not depict-ing an accurate represen-tation of historical periods of time. These are just two of the paths scrutinized in searching for the solution to the research question in order to finally conclude that retro illustration and retro styles is deep rooted in soci-ety as a comforting glow of nostalgia, something familiar in an age of uncertainty.
FOR MORE DETAILS VISIT WWW.WIT/DESIGN-EXHIBITION.IE
