Double Page Spread Analysis

Drop Cap

The drop cap is usually bold, large,

and made to standout to show the

readers where the start of the

article is. Drop caps are used to

give some formality and structure

to the body text, as the editor has

made the kicker and pull quote

slant, as well as creating a 3D

effect on the main picture on the

right. Therefore, the drop cap is

making it easier for the readers to

find the main information

Article Title

This is informs the target audience what the article is about. The editor has used part of the celebrities

name and incorporated it into the title, as this seems must more fun and enticing, because it blends

both a characteristic of the celebrity, as well as her name. They have used an unusual text, as this

makes the title stand out and attract their target audience. Furthermore they have made the font tall,

unique and elegant to represent their celebrity which is similar to the article on Page 4 “Azelia Banks”

Pull Quote

This draws the target audience because it is an insight into what the article is about. They

have made the font and font size completely different to the body text and kicker, to be

able to stand out. Also, they put the pull quote under the picture of the celebrity, making

the article seem very personal to the celebrity, which attracts the celebrity’s fans (giving a

deeper insight into her life)

Kicker

This used to draw the

audience into the article, as

this gives them a general

overview of the article. It is

placed under the article

title, because the article title

captures the reader’s

attention, therefore the first

thing they will look at after

the article title is the kicker.

Additionally, the font is all

capital to as if the kicker is a

statement about the article,

telling the audience that

they must read this article

(excitement)

Layout

This is where the

different features have

been placed. As the

normal eye-line for

reading an article is a

“C”, this means the

main feature they

wanted their readers

to see is the pictures

on the right. I think

that this is a better way

of attracting ones

target audience, this is

because, a picture

easily identifies what

the article is about, as

if the reader is just

flicking through (only

seeing right side) and

only see’s writing this

might not appeal to

them. Furthermore,

they added a smaller

picture in the middle of

the largest picture on

the right side, which

creates another

dimension, because

this makes the smaller

picture seem 3D,

therefore this clearly

capture the audience’s

attention.

Layout

The editor has cleverly made

the layout fun, bold and eye-

catching, which is based

around the celebrity they are

featuring. As according to

the by-line, the celebrity is

very strong-willed. They

have done this by making

the article title fill the length

of the page, to create a bold

statement, highlighting who

they are featuring, to be able

to capture their target

audience, as well as Azelia’s

fans. Unlike the article on

Page 1, they have put the

picture on the left with the

text on the right, as they are

keeping with the natural

eye-line of their readers,

meaning a “C” shape”.

Additionally, the editor is

using the colour pink to

highlight the main features

of the article, and they have

used the colour pink because

it is a complimentary colour

to Azelia’s blue, denim coat.

Article Title

The editor has made the font extremely

large, so that it stands out compared to

the rest of the page. In addition, the

editor has used the colour pink, as it is

the main colour they use throughout

the whole article to highlight certain

features. Therefore, this pink contrasts

the denim blue coat on the picture, as

well as the white background on the

right, which makes the article title

stand out. Furthermore, they have

cleverly put the article title across both

of the pages, which is very unusual and

eye-catching. Therefore, not only are

the magazines target audience’s being

targeted, but also Azelia’s fans, creating

a broader target audience, as they are

marketing themselves to other

audience’s.

Side Bar

They have placed the side bar in the middle of the page, to show the readers stories

related to Azelia. But because they have placed it in the middle, with pink makes it

eye-catching. I will incorporate this into my article to show up-coming events on my

celebrities, as it makes the article seem more involved with the celebrity, which

would keep attracting a broader target audience, to be able to follow her.

By line

They have used the By line to tell the readers about the

musician, and they have used language that that makes the

article seem enticing/exciting to the target audience, as well

as giving them an idea of what the article is about. They have

made the font italic, and larger than the body text, to

highlight what the readers should read first (directing them)

Drop Cap

The Drop cap had been highlighted through a different font,

which is not formal to be able to capture target audience’s

attention to the beginning of the article. Also the colour is

different to the body text colour, but they used the main colour

pink to define the drop Cap, which I think I will incorporate into

my article.

Headlines

The headlines, just inform the readers what the body text/ paragraph is about.

They have made it bold, so that it makes the body of text easier to read and much

more appealing than just having too much text on the page. I will use this on my

article, as my target audience are teenagers, therefore a whole body of text

wouldn’t be appealing.

Layout

They have a very unusual layout

which straight away catches the

eye….

Firstly, the picture is not just on

one page, but also overlaps the

second page, this makes the

picture must larger. Whereas,

the magazine on Page 3 has a

picture on only one page, which

makes it seem more like a

book, therefore this version is

more appealing. They have also

kept to the rule of theirs, where

they have used the middle of

the rule of thirds empty so that

they can put the by-line and

article title between, so that it

is able to standout.

Secondly, they have made

everything quite neat, because

unlike the magazine on Page 2,

they haven’t put certain

pictures at an angle, but

instead kept the layout quite

formal, so it is very easy to read

Finally, they seem to used pink

as their main colour scheme,

but use pink to highlight the

important features

Article Title

Firstly, as the picture is already eye-catching because it overlaps two pages, this

then pulls the readers eye-line to the article title. This is because they have added

a shadow to the title, and put it in front of the picture. The pink colour, as

contrasts against the pictures colours, which are very dark, therefor making it,

stand out even more.

Drop Cap

They have used two drop caps

to be able to identify the two

different and important sections

of the text. Just like all the

magazines I have analysed, they

have used a different text, font

and colour, but they have

incorporated the colour pink

which is their main colour

scheme, and used it for the drop

cap.

By-line

As they have placed the by-line in between the two musicians, and under the article

title, it is very noticeable. But they have also highlighted it with a hard edge shadow,

which gives a 3D effect to the text, allowing it the by-line to standout. They have

made the by-line italic, not just to highlight it, but because usually italic highlights

what someone says e.g. a pull quote. Therefore, this immediately would attract the

target audience to look at the by-line.

Side Bar

They have placed the side bar

in the middle of the body

text, because visually it gives

one a break from too must

text on the page, but also,

because the text goes around

it, it is as if the body text is

highlighting the side bar,

making it standout.

They have not only used

different fonts on the side

bar, but have added a picture

on too. This picture

summarises what the side

bar is about, making the side

bar visually appealing to the

target audience.