dotPR agency - portfolio

Our team consists of people with great

experience in the media and Public

Relations.

We act in a complex way, regarding

online as well as offline PR activities.

Our PR agency specializes in use of new

technology and social media in

communication.

Our activities are measurable.

We believe that PR can be measured!

dotPR // about

In a few words …

dotPR // about

if we didn’t work in PR probably it would be our hobby

our actions bring measurable effect

attention-to-details in every aspect of our work

because they know their company the most

apparently it is pure pleasure to work with us

[full of passion

[effective]

[precise]

[cooperatewith client]

[user-friendly]

Who we are

Our clients

dotPR// about

dotPR // range of activities

PR

Corporate PR

Media relations

Social media

ePR and Community

management

Imageanalysis and monitoring

Brand PR

PR activities

Create desirable image

Improve media coverage

Use new media

Engage communities

Improve visibility in the Internet

Facilitate market launch

What we do

dotPR// range of activities

dotPR// our projects - otoPraca

We create desirable image

Period:

September 2009 till February 2010

Range of activities:

1. Defining brand discriminants

2. Media relations

3. Direct actions:a. Nationwide contest for creative

CV

b. Dream Job project

4. ePR activity

Creating image of job announcment

site otoPraca.pl as HR expert.

dotPR// our projects - otoPraca

PR effects:

1. 212 publications (online and

offline) within 4 months.

2. Creating expert image of

otoPraca.pl (several dozen of

statements of otoPraca.pl

representative in the media).

3. Bigger interest of otoPraca.pl

website.


dotPR// our projects- otoPraca

Project – „Dream Job”

1. Viral effect in social media.

2. 67 unique posts about our job

announcment posted by

Internet users on blogs,

microblogs and forums.

3. 98 513 views of dream job

announcment at otoPraca.pl

website.


dotPR// our projects – Kolporter.pl

Period:

December 2009 till June 2010


1. Media relations

2. Communication analysis of company

website

3. Consulting

4. ePR activities

We improve media coverage

Building media visibility for new

investment of Kolporter S.A.


PR effects:

1.Over 250 publications in media

within 6 months (traditional and

online media).

2.Increase of visibility of Kolporter

e-shop in the Internet.

3.Influence on 100% turnover

increase compared to 2008.


Conducting online press conference of

Kolporter S.A.

PR activities:

1. Organizing online press conference

and inviting journalists.

2. Managing and monitoring online

press conference.

3. Chat moderating during press

conference.


We use solution provided by Transmisjeonline.pl



Effects of online press conference

1. 271 unique users watching press

conference via the Internet.

2. 70% of questions asked via the

Internet.

3. Wide media publicity – over 30

publications connected with the

subject of press conference.

4. Attendence of top Polish bloggers

and representatives of IT media.


dotPR// our projects – Allegro

Period:

May till July 2009


1. Social media

2. Community management

3. Consulting

4. SEO PR


Popularization of AllegroCup

competitnion within target group.


Effetcs:

1.8 of first 10 results in Google for

„allegro cup” it was content

created by dotPR.

2.Over 10 times better visibility in

the Internet comparing to previous

editions.

3.Goal reached by using web 2.0

solutions.



Effects:

1.About 1000 fans of Allegro

CUP profile on Myspace.com.

2.Moblog Allegro CUP in the

top ten of the most popular

moblogs on www.moblog.pl.

3.Hundreds online

publications.


http://www.moblog.pl/

dotPR// our projects – HBO Polska

Period:

September 2009 till August 2010.


1.Social media activity

2.Community management

3.New media consulting

We engage communities

Creating and animating HBO

community.

dotPR// our projects – HBO Polska

PR activities:

1. Creating fan pages on Facebook for HBO

projects.

2. Community animating and engaging

Internet users.

3. Communication via official HBO forums.

4. PR support during launching „original

production” projects of HBO:

1. True blood

2. Pacific

3. Hung

Engage communities

dotPR// our projects – Walutomat

Period:

Since October 2009


1.Complex media relations activity

2.Tests by journalists

3.Direct actions

We facilitate market launch

Launching new online startup.

Effects:

1. Over 80 online and offline publications

within 3 months.

2. Brand familiarity in finance sector.

3. Presence in TV programms (TV Biznes,

TVN24, TVN CNBC).

dotPR// our projects – Walutomat

We facilitate market launch

dotPR// Our projects – ENCC 2009

Period:

August till October 2009


1.Complex media relations activity

2.ePR i SEO PR

We use new media

Using online solutions in providing

LIVE streaming of Squash European

Nations Challenge Cup 2009.

Effects:

1. Communication via microblogs (PL and

EN) - over 400 followers.

2. Online press conference – over 400

viewers.

3. ENCC videos on YouTube channel.

4. Foto story via FLICKR.

5. Preparing multimedia materials using

SLIDESHARE, ISSUU, ANIMOTO.

dotPR// our projects – ENCC 2009

We use new media

dotPR// our projects – E-nnovation

Period:

Period:

July till September 2010


1.Complex media relations activity in

Poland and other CEE countries.

2.Social media activity.

3.Press office at the conference.

We act internationally

Creating an image of probably the

biggest e-commerce conference in

Central Europe.

Effects:

1. Over 400 online publications in Polish

and foreign portals within 3 months.

2. Presence in the main ITportals.

3. Precence in TVN CNBC during whole

first day of conference – interviews

with speakers and guests, reports etc.

http://www.tvncnbc.pl/konferencja-e-

nnovation,7592085,24,klip.html#

http://www.tvncnbc.pl/nowoczesny-biznes-w-

sieci,7578429,24,klip.html#

http://www.tvncnbc.pl/konferencja-e-

nnovation,7578104,24,klip.html#



http://www.tvncnbc.pl/konferencja-e-nnovation,7592085,24,klip.html





http://www.tvncnbc.pl/nowoczesny-biznes-w-sieci,7578429,24,klip.html














Effetcts:

1. Cooperation with top IT and e-

commerce bloggers – interviews,

special actions for readers,

announcments, reviews.

2. Over 750 posts connected with e-

nnovation in social media

(Facebook, Twitter, Blip)

dotPR// how we work

First stage

Analysis of client’s position and their goals, preparing strategydraft.

Preparina strategy, online pressoffice implementing and preparinga media database.

Project team and projectmanager implementation.

1. week 2. week 3. week

dotPR// how we work

Monthly schedule

Preparing monthlyschedule

Collecting necesarryinformation and

materials

Activityimplementation

Qualitative and quantitative report

Eventual correction

S

M

A

R

T

dotPR // contact

Do not hesitate to contact us:

Dominik Wartecki

[email protected]

0048 605 629 642

www.dotpr.pl

www.facebook.com/dotpr

www.dotpr.blip.pl

mailto:[email protected]

dotPR agency - portfolio

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