dotBERLIN at European Internet Governance Summer School in Meissen 2013
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New gTLDs: At the Eve of a new Internet Era? A brief overview by Dirk Krischenowski dotBERLIN GmbH & Co. KG (.berlin) Meissen, 25 July 2013
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dotBERLIN (Dirk Krischenowski) presents the new gTLD developments with a focus on GeoTLDs at the 2103 European Internet Governance Summer School in Meissen
Transcript of dotBERLIN at European Internet Governance Summer School in Meissen 2013
New gTLDs: At the Eve of a new Internet Era?
A brief overview byDirk Krischenowski
dotBERLIN GmbH & Co. KG (.berlin)Meissen, 25 July 2013
Where we come from
Where do we come from?
Ca. 300 ccTLDs
21 gTLDs
.de
.ni
.ch
.us
.bf
.in
.台湾…
.com.info
.aero.name
.xxx.travel
.museum…
Distribution of Domain Names
>100 MillionDomainsccTLDs
>140 MillionDomains
gTLDs
120 Mio .com/.net
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
150019
8019
8119
8219
8319
8419
8519
8619
8719
8819
8919
9019
9119
9219
9319
9419
9519
9619
9719
9819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
0920
1020
1120
1220
1320
1420
15
History and Future of the Introductionof country and generic Top-Level Domains
No. o
f Top
-Lev
el D
omai
ns
country-code Top-Level Domains(ccTLDs) like .uk .de .cn
Round 17 newgTLDs.info.biz
.museum...
Round 27 newgTLDs.travel.jobs.tel...
Rounds 3+~ 1.200 gTLDs.sport.berlin.canon
...
generic Top-Level Domains(gTLDs) like
.com .net .org
.arpa
Year
Evolution
New gTLD Facts
Some New gTLD Facts
• Over 6 years preparation time since 2005• Over 25 mio. New gTLD program costs• US$ 185,000 application fee for every gTLD• High requirements like operating UMTS/LTE• 1,930 applications submitted Jan-Mai 2012• First New gTLD contracted in July 2013• Last New gTLD contracted … 2015?
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
150019
8019
8119
8219
8319
8419
8519
8619
8719
8819
8919
9019
9119
9219
9319
9419
9519
9619
9719
9819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
0920
1020
1120
1220
1320
1420
15
History and Future of the Introductionof country and generic Top-Level Domains
No. o
f Top
-Lev
el D
omai
ns
country-code Top-Level Domains(ccTLDs) like .uk .de .cn
Round 17 newgTLDs.info.biz
.museum...
Round 27 newgTLDs.travel.jobs.tel...
Rounds 3+~ 1.200 gTLDs.sport.berlin.canon
...
generic Top-Level Domains(gTLDs) like
.com .net .org
.arpa
Year
Revolution
Over 1,200New
gTLDsCa. 300 ccTLDs 21
gTLDs
The Future
700 .BRAND400 .GENERIC
100 .GEOCa. 300 ccTLDs 21
gTLDs
The Future
Special gTLDs
3 – Applicant Support Program
66 – Geographical Name
84 – Community-based
116 – IDNs
GeoTLDs.ABUDHABI .AFRICA .ALSACE .AMSTERDAM .AMAZON .AQUITAINE .BARCELONA .BAYERN .BERLIN .BOSTON .BRUSSELS .BUDAPEST .CAPETOWN .CATALONIA .COLOGNE .CYMRU .DOHA .DOTAFRICA .DUBAI .DURBAN .FRL .GENT .HAMBURG .HELSINKI .IST .ISTANBUL .JOBURG .KOELN .KYOTO .LONDON .MADRID .MELBOURNE .MIAMI .MOSCOW .NAGOYA .NRW .NYC .OKINAWA .OSAKA .PARIS .PATAGONIA .QUEBEC .RIO .ROMA .RUHR .RYUKYU .SAARLAND .SCOT .STOCKHOLM .SYDNEY .TAIPEI .TIROL .TOKYO .VEGAS .VLAANDEREN .WALES .WIEN .YOKOHAMA .ZUERICH
.ZULU .москва . ابوظبي 佛山 . 广东 . 广州 . 深
圳
Remarkable Applications
• .KERRYLOGISITICS
• Merck (2 companies – 6 applications).MERCK / .MERCK / .MERCK / .EMERCK / .MSD / .MERCKMSD
• L‘Oreal
• .IST / ISTANBUL
Remarkable Applications
• Bring your own contention set:.ALLFINANZ .ALLFINANZBERATER .ALLFINANZBERATUNG
• The 18-character league:.NORTHWESTERNMUTUAL .TRAVELERSINSURANCE .NORTHLANDINSURANCE
Typical Operation Models
The Open ones
• Domain names can be registered by everybody wordwide
• Policies like .com
.APP
.ONLINE
.NYC / .LONDON
The Closed Shop
• All domain names are for exclusive use of the applicant
• No public sale of domain names
.CARTIER and most other brands
.ZUERICH / .RIO / .HELSINKI
.BOOK (by Google)
The Industry Communities
• All domain names are for exclusive use of community members
• Validation of all domain names/registrants• Other strict policies
.HOTEL
.INSURANCE
.IMMO
The Community People
• Road community & governmental support• Nexus requirement for registrants• Reasonable policy set
Double Strategy
• One closed shop gTLD for internal organizational use
• One open gTLD for the public
.BCN / .BARCELONA
Unintended Consequencesand Surprises
The Draw
The Death or Alive DRAW
DRAW No. 1 =
DRAW No. 1930 = or
ICANN GAC
The Friendly GAC Early Warnings
10 Dropouts
PICs - Restart your Application
Google Closed Generic gTLDs
.ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO .BOOK .BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CORP .CPA .DAD .DAY .DCLK .DDS .DEV .DIY .DOCS .DOG .DOT .DRIVE .EARTH .EAT .ESQ .EST .FAMILY .FILM .FLY .FOO .FREE .FUN .FYI .GAME .GBIZ .GLE .GMAIL .GMBH .GOO .GOOG .GOOGLE .GUGE .HANGOUT .HERE .HOME .HOW .INC .ING .KID .LIVE .LLC .LLP .LOL .LOVE .MAIL .MAP .MBA .MED .MEME .MOM .MOTO .MOV .MOVIE .MUSIC .NEW .NEXUS .PAGE .PET .PHD .PLAY .PLUS .PROD .PROF .RSVP .SEARCH .SHOP .SHOW .SITE .SOY .SPOT .SRL .STORE .TALK .TEAM .TECH .TOUR .TUBE .VIP .WEB .WOW .YOU .
YOUTUBE .ZIP . みんな . グーグル . 谷歌
BLOCKED?
.SPORT and .SPORTS
.HOTEL and .HOTELS.KID and .KIDs
….…
BLOCKED?
The GAC Advice strikes!
.shenzhen (IDN), .persiangulf, .guangzhou (IDN),
.amazon, .patagonia, .date,
.spa, .yun, .thai, .zulu,
.wine, .vin
Putting over 100 gTLDs in Chains
.kid .kids .kinder .game .games .juegos .play .school .schule .toys .earth .eco .green .bio .organic .care .diet .fit .fitness .health .healthcare .heart .hiv .hospital .med .medical .organic .pharmacy .rehab .surgery .clinic .healthy .dental .dentist .doctor .dds .physio .capital . cash .cashbackbonus .broker .brokers .claims .exchange .finance .financial .fianancialaid .forex .fund .investments .lease .loan .loans .market . markets .money .pay .payu .retirement .save .trading .autoinsurance .bank .banque .carinsurance .credit .creditcard .creditunion.insurance .insure ira .lifeinsurance .mortgage .mutualfunds .mutuelle .netbank .reit .tax .travelersinsurance .vermogensberater .vermogensberatung .versicherung. .bet .bingo .lotto .poker .spreadbetting .casino .care .gives .giving .charity (and IDN) .degree .mba .university.audio .book (and IDN) .broadway .film .game .games .juegos .movie .music .software .song .tunes .fashion (and IDN) .video .app .art .author .band .beats .cloud (and IDN) .data .design .digital .download .entertainment .fan .fans .free .gratis .discount .sale .hiphop .media .news .online .pictures .radio .rip .show .theater .theatre .tour .tours .tvs .video .zip .abogado .accountant .accountants .architect .associates .attorney .broker .brokers .cpa .doctor .dentist .dds .engineer .lawyer .legal .realtor .realty .vet .corp .gmbh .inc .limited .llc .llp .ltda .ltd .sarl .srl .sal .town .city .capital .reise .reisen .weather .law .army .navy .airforce .fail .gripe .sucks .wtf
.amazon
GO STOP
0% 0%
Yesterday‘s Name Collision Thunderstorm
Name Collisions
Current roots servers already have traffic from
• Network, router, … addressing• E-Mail with non existing domain.tld• Type-in of non existing domain.tld• Other sources
Name Collision Death and Hostage List
.home (950,000 requests a day) .corp 279 gTLDs with 50 to 10.000 requests 1,129 gTLDs with 1 to 49 requests No gTLD
Wait up to 6 months for …
The last Battle for gTLDs?
What will be differentand good in the new Era?
What will change?
Increased trust
Better identification
More choice and competition
New stakeholders at ICANN
But only a small no. of Domains
100 MillionDomainsccTLDs
140 MillionDomains
gTLDs20-40
Millionnew gTLD Domainsexpected
Oklahoma Landrush 1889
What Landrush means in Numbers
Consumers to learn gTLDish
The Drivers for gTLDish
• .google .yahoo …
• .nokia .volkswagen .gucci …
• .berlin .nyc .africa …
Internet User like Choice and Diversity!
„User confusion by new TLDs is crap. Users are not more confused by new TLDs as by
15 kinds of peanut butter in a supermarket“*
Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest
consumer protection agency (Consumers Union (USA))* At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“
26. June 2007, Link: http://sanjuan2007.icann.org/node/35
Help to find E-Gov Websites
Sources: 1. User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission 2. Accenture Study 2005
Internet Users like www.mayor.berlin
43%
26%
21%
8%
1%* Representative study, eco eV, Oct 2007
www.mayor.berlin
mayor.berlin.de
www.berlin.de/mayor
www.berlin.de/de/dept/offices/mayor
www.berlin.de
Search Engine Ranking
Get a better Domain Name
zoo-berlin.de zoo.berlin
schmidt-berlin.com schmidt.berlin
berlin-airport.de airport.berlinber.berlin
Some Challenges
Increase Domain Ownership
78%Domain owners own only 1 Domain
0,1% own 100 or
more domains
Source: Studie Nic.at 2012
Get Brands to sign up at TMCH
Technical Challenges
IDN & email
http://gtld and mail@gtld
Market your gTLD
Market your gTLD
Market your gTLD
Avoid a big Bubble
Manage Governmental Influence
