01

Dossier de Prensa

02

IndexTendam

International Presence

Online Presence

Logistics management

The people, the difference

Corporate Responsibility

140 years of history

page 04

page 12

page 14

page 15

page 16

page 17

page 19

Cortefiel Springfield FiftyWomen´secretPedro del Hierro

page 07 page 09 page 11page 10page 08

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Tendam, a leading European fashion company, specialises in brand management in the premium mass-market segment. Its brands —Cortefiel, Pedro del Hierro, Springfield, Women’secret and Fifty— exponentially multiply the scope and capillarity of this innovative company with international range. Tendam distributes its collections at nearly 2,000 retail stores located on four continents.

Each of the brands that comprise Tendam targets a specific market and relies on its own creative, design, commercial, and management teams. Administrative, financial, technological, expansion, supply, operations and human resources functions converge at the parent company’s central services,

providing support to each of the brands. This structure facilitates the efficient management of a multi-format business model.

Formerly known as Grupo Cortefiel, Tendam originated nearly 140 years ago in Madrid, where its headquarters are based. To manage purchasing, the company also has international offices in Hong Kong and India.

Tendam’s main shareholders are the private equity firms CVC and PAI. In FY 2016/17, the company’s turnover totalled EUR 1,129.30 million with a recurring Ebitda of nearly EUR 115 million.

EUROPE 1425 sale points 35 countries

MIDDLE EAST & AFRICA 256 sale points 23 countries

AMERICA 236 sale points 16 countries

ASIA Y OCEANIA 69 sale points 11 countries

Tendam results

FY 2016/17 sales

1,129.30 millions of €

Recurring Ebitda

115 millions of €

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Basic Data

Founded in

Points of sale

Countries

1945

271

38

Since its inception in 1945, the Cortefiel brand has been based on values such as the elegance, quality, comfort, and functionality of garments. It is proud of its textile tradition and experience as a clothier.

Over the decades, it has become an established brand and a benchmark in the fashion industry for knowing how to adapt its stores and collections to the needs of the market at all times. Through its experience and customer service, Cortefiel has earned the trust and loyalty of its shoppers, who today form a Club with more than six million members.

A benchmark

in the fashion industry

05

Basic Data

Founded in

Points of sale*

Countries*

1974

296

39

* Stand alone (PdH woman) + Cortefiel stores. Data as of February 2018

Created by the Madrid-born designer of the same name in 1974, Pedro del Hierro is a firm with a long tradition in Spanish haute couture. Marketed by Tendam since 1989 and acquired by the company in 1992, the concept and character of PdH are based on the values of tradition, culture, architecture, and art, while invariably maintaining the legacy of the designer in the brand’s DNA.

True to its values of style, elegance, and quality, PdH carefully combines the use of colour and the delicacy of fabrics to create exclusive, unique designs, offering customers luxury at an affordable price.

Tradition, culture,

architecture and art, are

the essential parts of its

DNA

06

Basic Data

Founded in

Points of sale

Countries

1988

908

69

With a European spirit, Springfield was created in 1988 as a casualwear brand offering an urban style with contemporary appeal to men and women worldwide between the ages of 25 and 35.

It is a brand for real people with attitude, that is firmly committed to a new generation of discerning consumers to whom it offers the latest trends both in casualwear and what is known as daily smart.

In 2002, Club Springfield was created, which today operates in Spain, Portugal, Belgium and France with more than 10 million members. In 2006, Springfield Woman was born.

A mark with urban style with contemporary

appeal to men and women worldwide

07

Basic Data

Founded in

Points of sale

Countries

1993

722

72

Women’secret is the Tendam brand that specialises in intimate women’s wear. Founded in 1993 as a benchmark created by and for women, it is an industry leader in Spain and maintains a consolidated position internationally.

Targeting a market between the ages of 25 and 45, its collections include undergarments, sleepwear, accessories, and swimwear.

Created by and for

women

08

Basic Data

Founded in

Points of sale

Countries

1997

62

4

The first multi-brand outlet specialising in fashion, Fifty sells products from the Cortefiel, Pedro del Hierro, Springfield and Women’secret brands in its stores. It offers substantial discounts without sacrificing top quality and design.

It also has its own brand, MILANO, with its own DNA that features urban fit, trendy and up-to-date apparel.

Since 1997, reinvention, innovation, and effectiveness have paved the way for international expansion and recognition for the brand that offers a unique omni-channel shopping experience in the outlet sector.

The first multi-brand

outlet specialising in

fashion

09

International Presence

Tendam expands geographically through its own stores and franchises. Direct management corresponds to more than 1,400 stores primarily located in Europe, while the nearly 600 franchises serve as the main vehicle for ex-pansion in the remaining markets.

Though international expansion began in 1993, the process accelerated considerably between 2000 and 2003, with the retail area under company management growing more than 70%. The global franchise business, meanwhile, experienced strong growth from 2005.

Its proprietary management model enables Tendam to operate in an integrated business wherein complete management of the market is controlled.

Tendam-brand franchises model are managed by franchisees who specialise in the fashion sector, with extensive knowledge of their local markets and financial capacity to develop the brands.

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1425 Points of sale 35 Countries

Points of sale Europe

Albania

Germany

Andorra

Armenia

Belgium

Belarus

Bosnia

Bulgary

Cyprus

Croatia

Slovakia

Slovenia

Spain

Estonia

France

Gibraltar

Greece

Island

Hungary

Italy

Ireland

Latvia

Lithuania

Luxembourg

Macedonia

Malta

Norway

Montenegro

Portugal

Czech Republic

Romania

Russia

Sicily

Serbia

Ukraine

Total

1

2

11

11

1412

1

221

1

123

1

1

192

194

17272

14823

3203

58111

1153121264311

6321

29

167

665

3981

308

144

301635

7991063263

2053145475724

14634

811

3520

1425

1

21

136515812

281551519

2111312

5013

501

1710495

1

50

10

1

62

7

1

311

Points of sale CTF PdH SPF WS FF TOTAL

258 Points of sale 23 Countries

Points of sale Middle East & Africa

Angola

Saudi Arabia

Algeria

Bahrain

Egypt

UAE

Ghana

India

Israel

Reunion Island

Israel

Jordan

Kuwait

Lebanon

Libya

Morocco

Mauritius

Tanzania

Tunissia

Qatar

South Africa

Syria

Oman

Total

791

2

3

426

2

2

1

39

7111

71913

12

1843

121

1233

108

215761

153026

212

188

122412465

10232

258

737416

111362

76

23225222

111

Points of sale CTF SPF WS TOTAL

69 Points of sale 8 Countries

Points of sale Asia & Oceania

Azerbaiján

Myanmar

China

The Philippines

Indonesia

Kazakhstan

Pakistan

Thailand

Total

2

13

6

41310

5

436

35

13242697

69

31

42

23

15

8

4

12

Points of sale CTF PdH SPF WS TOTAL

236 Points of sale 16 Countries

Points of sale America

Bermuda

Bolivia

Chile

Colombia

Costa Rica

Curaçao

Cuba

Ecuador

Guatemala

Mexico

Panama

Paraguay

Peru

Dominican Republic

Uruguay

Venezuela

Total

15

11

112

10

334

2

411

181

47

114325

99

16

1910932

273

10413

2662

14236

12

14104119

451223

6101

1

1

2

Points of sale CTF PdH SPF WS TOTAL

011

Online Presence

The company’s initial foray into e-commerce began with the launch of the Women’secret online store in 2000. In 2010 the e-commerce business expanded with the Springfield launch, followed by Pedro del Hierro, Cortefiel and Fifty. Since 2012, all of the company’s brands have been 100% operational online in roughly 30 countries, and since that time, online sales have grown at a steady pace that has increased considerably for all the brands in recent years.

One of the company’s major commitments in 2017 was the launch of the mobile App for all its brands, which significantly improves the user experience.

At Tendam, omni-channelling implies that it is not the sales channel that is important but the customer, as the centre of the exchange. Both the brick-and-mortar and the online stores are critical components of a wheel where the customer is at the hub.

Operational online in 30

countries

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Logistics Management

Logistics management is a key factor in achieving maximum efficiency and competitiveness in Tendam’s multichannel business throughout the world, from its Spanish platforms in Madrid, Toledo and Cuenca; its international platforms in Hong Kong and Mexico handle the company’s storage and distribution.

Logistics for its own stores are centralised in Madrid (Aranjuez), at a semi-automated warehouse with 47,000 m2 of floor space that converts to 100,000 m2 of storage space, where more than 90,000,000 garments are handled each year. This facility is an Authorised Economic Operator and Customs depot, which significantly shortens delivery times.

E-commerce stock is stored in Cuenca (Tarancon) at a facility with an operating capacity of 25,000 m2, where all e-tail operations are conducted.

Reverse logistics for stores is carried out in Toledo (Yuncos).

Hong Kong houses the multi-brand consolidation centre from which the merchandise from Asian suppliers is distributed in cross-dock to the company’s franchise network.

There is also a specific distribution centre in Mexico that distributes to the country’s stores.

The logistics Platform in Madrid

is an Authorised Economic Operator

and Customer depot, which significantly

shortens delivery times

Cuenca (Tarancon)25,000 m2

Mexico Specific distributioncentre in Mexico thatdistributes to thecountry’s stores

Hong KongMulti-brand consolidationcentre from which themerchandise from Asiansuppliers is distributed to the company’sfranchise network.

Madrid (Aranjuez)100,000 m2

90,000,000 garments

Toledo (Yuncos)Reverse logisticsfor stores

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The people, the difference

Mindful of the importance of human capital as the key to the company’s success, Tendam works tirelessly to create the best team.

The personal and professional development of each person working at the company is what drives the sustainable growth of the business.

The rate of permanent contracts stands at 61%. A similar percentage of trained young people are recruited from the more than 200 institutions with which Tendam and its brands maintain training and internship agreements.

A talent management strategy based on multiculturalism and diversity results in a motivated and collaborative team that excels in leadership and innovation.

At the head of the more than 10,000 people who form the Tendam workforce, there is a young, motivated management team whose goal is to make the company an example for the industry worldwide.

The rate of permanent contracts

stands as 61%

014

CorporateResponsibility

Tendam has a proactive, consistent CSR model adapted to the needs of its stakeholders through a firm commitment in different social projects.

Since 2002, the company has been a member of the United Nations Global Pact and is constantly working to reinforce its principles and contribute to the achievement of the Sustainable Development Goals (SDG)

Tendam has both internal and external codes of conduct that establish the ethical standards of behaviour, offering a common model of conduct and guidelines based on the criteria of transparency, evaluation, and control.

The supply chain area manages the search for suppliers that satisfy Tendam’s CSR and quality policy; they control compliance with the laws concerning customs and controls all suppliers of garments and textile products assume the commitment to comply with the Code of Conduct.

Since 2017, Tendam is a member of Amfori with the aim of improving the social and environmental performance of its supply chain through Amfori BSCI and Amfori BEPI.

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140 years of history

1880 1933

19601985

1991 1993

1988

1992

2000

The García-Quirós brothers open a small haberdashery on Romanones st. in Madrid

The La Palma shirt factory opens

1945The first men’s shirts with the Cortefiel label emerge from the Tailoring Factory

The company exports the Cortefiel brand to the US, which is sold at Macy’s and Saks

The Milano brand, specialising in tailoring, is born

International expansionbegins with store openingsin Portugal and France

Women’secret, the lingerie and swimwear brand,is born

2005A shareholding change allows the entrance of CVC, PAI Partners and Permira

2012All company brands are 100% operational

20162017

2014The company receives theNational Award for Best Fashion Company

CVC y PAI acquire100% of the company

Springfield, the youth casualwear brand, is born

Acquisition of Pedro del Hierro

Women’secret beginsoperatingonline

2006Launch ofSpringfield Woman

2013Pedro del Hierro presents its first collection atNew York Fashion Week

Jaume Miquelis named CEO

2018 Pedro del Hierro returns to MBFWMadrid

Launch of the new corporate brand, , as head of the company, managing all the different brands

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