DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 1

leonardo.com

#1Do

Do make sure your mobile-optimized site automatically detects the travel shopper’s device and screen size.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 2

leonardo.com

#1Don’t

Don’t assume travel shoppers will stay on a non-mobile optimized site

while browsing. 61% of mobile users abandon non-mobile

optimized websites. 1

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 3

leonardo.com

#2do

Do understand the difference between mobile optimized websites

and mobile compatible websites.

Compatible

Optimized

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 4

leonardo.com

#2don’t

Don’t just make your hotel website mobile compatible, optimize it! Be

sure to add features that are specific to mobile devices.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 5

leonardo.com

#3do

Do make your mobile site “fingertip friendly” (with features like pinch,

zoom, and swipe).

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 6

leonardo.com

#3don’t

Don’t eliminate “fingertip friendly” features, rendering your mobile

website difficult to navigate. 48% of mobile users said eliminating

these mobile features made them assume businesses didn’t care

about their patronage. 2

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 7

leonardo.com

#4do

Do make it easy for travel shoppers to contact you, with features like click

to call and click for directions.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 8

leonardo.com

#4don’t

Don’t assume travel shoppers will contact you if the information is

difficult to find. 88% of consumers who search on mobile will call or go to that business within 24 hours. 3

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 9

leonardo.com

#5do

Do include rich media (photos, videos, and virtual tours) that

automatically reformat to fit the travel shopper’s device.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 10

leonardo.com

#5don’t

Don’t make travel shoppers swipe, enlarge or reduce rich media when

using mobile devices.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 11

leonardo.com

#6do

Do include photos and videos that load quickly.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 12

leonardo.com

#6don’t

Don’t cause speed delays. 57% of mobile users will leave a site if it takes

longer than 3 seconds to load. 4

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 13

leonardo.com

#7do

Do customize your media gallery for mobile shoppers with

snackable content.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 14

leonardo.com

#7don’t

Don’t make shoppers watch long videos on mobile devices. The average adult attention span today is just eight seconds. 5

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 15

leonardo.com

#8do

Do create tablet-friendly media galleries that optimize differently than smartphone devices. Travel shoppers use tablets for browsing and travel inspiration and expect

your tablet website to automatically reformat to fit their screen and device.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 16

leonardo.com

#8don’t

Don’t use the same optimized mobile website for both smartphones and tablets. Over 80% of consumers expect a seamless experience with

websites that optimize for the different devices they’re using,

so they can clearly find the information they’re looking for. 6

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 17

leonardo.com

#9do

Do include a direct booking engine on every page of your mobile site.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 18

leonardo.com

#9don’t

Don’t use a non-mobile optimized booking engine. Optimized booking engines make travel shoppers more likely to book since they can do so

right on their mobile device.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 19

leonardo.com

#10do

Do include social sharing widgets to allow travelers to share your

visually-appealing mobile websites. 92% of mobile users share

videos with others. 7

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 20

leonardo.com

#10don’t

Don’t make it difficult for travel shoppers to share your photos

and videos on social media.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 21

leonardo.com

#11do

Do measure bookings that come from your mobile optimized website.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 22

leonardo.com

#11don’t

Don’t fail to track your mobile optimization efforts.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 23

leonardo.com

Optimizing your hotel website for mobile helps tell your hotel story to a wider audience, considering more than 60% of consumers use mobile devices to

book hotels. Are you mobile ready?

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 24

leonardo.com

Are you reaching on-the-go travel shoppers? Maximize your mobile presence by downloading our

Total Optimization Checklist.

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 25

leonardo.com

Leo_Slideshare_DoDontMobile_14.0207

SOURCES 1Google: http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html 2Google: http://www.google.co.uk/think/research-studies/what-users-want-most-from-mobile-sites-today.html 3Social Media Today: http://www.socialmediatoday.com/content/importance-local-businesses-being-found-mobile-devices-infographic 4New Media and Marketing: http://www.newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/ 5Entrepreneur: http://www.entrepreneur.com/article/232266 6Expedia 7eMarketer: http://www.emarketer.com/Article/Nearly-All-Mobile-Video-View-ers-Mobile-Video-Sharers/1009586 8Boingo: https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CEsQFjAG&url=http%3A%2F%2Fwww.boingo.com%2Fblog%2F2014%2F01%2Fu-s-mo-bile-consumers-looking-and-booking-travel%2F&ei=uwzpU4NFz4vIBPSHgagP&usg=AFQjCNGRtuZieyP8ceFilyE5NUVuJbQahQ&sig2=K87_Ym5-tFLOkym6nvKKDQ&cad=rja

DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 26

leonardo.com