Do's and Don't Fliers

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description

I put together this guide for facilities to use when producing marketing materials to develop consistency in branding, messaging and grammar.

Transcript of Do's and Don't Fliers

Page 1: Do's and Don't Fliers

RemoveShould say“8-12” Remove

Please don’t use Verdana.Only use Cachet.

Do not hyphenate. Either extend your text box or please work on next line.

Do not “bold” any of the Cachet fonts.

Remove

Should say “7 pm”.

Should say “Wednesday.”

Should say “Monday/Wednesday”

Should say “years” Use single space, not double space.

Should say “August”

Watch for misspellings

Add space. Should be “8 am”and “6:30 am”

Do not capitalize words that aren’t a headline. No exclamation points either.

WHAT NOT TO DO

Page 2: Do's and Don't Fliers

Doesn’t contain th’s (11th, 15th)

Looks very neatand easy to read

Everything is in Cachet

Not overbearing with information

No hyphenated No hyphenated words

Only one space between sentencesNice use

of bullet points

Correct display of time

Doesn’t say 1st-5th

WHAT TO DO