Dori TrufflesAuthentic Brazilian Truffles

Isadora Coelho16 years old

Junior, Malden High School

Isadora Coelho16 years oldJunior, Malden High School

Why Dori Truffles?Dori Truffles make the perfect gift for everyone and every occasion!

• Birthdays• Weddings • Teacher Appreciation • Loved Ones & Friends• Graduation • Baby Showers • Corporate Gifts

Our MissionAt Dori Truffles we believe in the art of chocolate and the

happiness it gives people. Our truffles are individually hand rolled and made with authentic Brazilian

ingredients because we focus on quality over anything else.

Because of our love to Brazil, 10% of our profit will be donated to Banco de Alimientos; a non- profit

organization that focuses on combating hunger and poverty in Brazil.

Description of ProductWe offer a variety of different flavors you can choose from:

Brigadeiro Moranginho Casadinho Decadent Chocolate Sweet Strawberry Chocolate Coconut Swirl

Beijinho Cajuzinho Coconut Crème Peanut Butter Crunch

How To Order Choosing flavors can be hard but ordering is simple!

1. Call to place order 2 days in advance

2. Pick up at sponsoring store JC Market & Café

You can also order from our website!1. Place order at www.doritruffles.com

2. Order will arrive in no later than 2 days

Business ModelDescription of Expenses

Variable Material Expenses

Total: $3.87

Condensed Milk $0.84

Chocolate Powder $1.16

Margarine $0.48

Chocolate Sprinkles $0.92

4cm cupcake cups $0.08

Truffle candy box $0.39

Fixed Expenses Total: $80.00

Salary $10.00

Advertising $0

Utilities $50.00

Other fixed expenses

$20.00

Economics of One UnitSelling Price $10.00 Cost of var. materials exp. $3.87 Cost of labor $2.00 Other variable costs $0Total COGS/ COSS $5.87Contribution Margin $4.13

Definition of One Unit

8 truffles

Monthly Break Even Units$80.00

= 19.37 ≈ 19 units$4.13

Market Analysis

Description of Target Consumer

Demographics Geographics

•Middle and upper class.•Made for males and females of all ages. •56,803 Brazilians living in Massachusetts•7,175 Brazilians in Boston

•Serving clients in the Middlesex county area of Massachusetts.

Psychographics Buying Patterns

•Clients have a sweet tooth and enjoy buying chocolate for loved ones and friends.

•Willing to spend money on high end chocolate and buy truffles at least 2 times a year •No diabetes or high cholesterol.

Total Population

Target Market Population

1,552,802

Market Size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Baking/Confectioning Annual Industry Sales: $3.6 Billion

155,280

77,640

Marketing & Sales• Word of mouth

• Flyers

• Social Media

• Coupons and Referral Discounts

• Community Events

CompetitionDori Truffles Truffles

Fine Confections

Godiva

Location Home/Sponsoring Market

Store Store

Business Model My truffles are soft and chewy and they come in a variety of different flavors and toppings.

Serves many different flavors of truffles and other confections .

Truffles are smaller and have a hard coating.

Qualities Inexpensive Inexpensive Expensive

Your Competitive Advantages

1. My flavors are unique and popular among the Brazilian population2. Inexpensive and convenient 3. Expert in Baking & Confectioning

Qualifications• NFTE Student in Malden High’s Entrepreneurship Program

• Work at my dad’s business,

JC Market & Grill, as a cashier and assistant

• Took cake decorating courses at Michael’s Craft Store

• I have been making truffles most of my life, so I have lots of experience with this product

Sales Projections

Units Sold

0

100

200

300

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Total Units725

Gross Revenue$7,250

Net Profit$1,439.47

Start up FundsItem Why Needed Cost

Stove To cook truffles (already own) $0.003 quart pan To cook truffles $14.99Wooden Spoons (3) To mix the mixture $11.99Can Opener To open cans $18.99Cooking Spray To spray in hands in order to roll

the truffles without it sticking$2.99

Total Startup Expenditures $48.96

Emergency Fund $24.48Reserve for Fixed Expenses $240.00

Total Startup Investment $313.44

ROI: Return on Investment$1439.47

= 459% ≈ $4.59$313.48

ROS: Return on Sales$1439.47

= 19.85% ≈ $0.20$7250

Future PlansIn the future I plan to:

• Create new flavors

• Move my business out of my house & sponsor store

• Expand the name of my business not only throughout Massachusetts but the US and and Internationally.

Dori trufflesAuthentic Brazilian Truffles

Thank You

Thank You