Door County Visitor Bureau - Constant...

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"The Door County Visitor Bureau has been invaluable for our new business. They were one of our first contacts when we started Grasse's Grill and are a tremendous marketing, networking, and business support liaison. From bringing journalists to our business, helping us find quality staff, helping set up our Innline web page, to the friendly, knowledgeable staff, this partnership has been one that we truly enjoy and gives meaning to the Door County business community." Jimmy and Jessica Grasse Grasse's Grill Sister Bay "Jacksonport Craft Cottage Gifts has been a member of the Door County Visitor Bureau for nearly 30 years. As a small local business one of our first "memberships" was with the DCVB. This partnership has proved an excellent value for us as a small business as part of the larger business community here in Door County." Sue and Joe Jarosh Former owners of Jacksonport Craft Cottage Jacksonport Door County Visitor Bureau PLATINUM MEMBERSHIP $395/YEAR + ONE-TIME $50 JOINING FEE Is a Partnership with the Door County Visitor Bureau right for you? The Door County Visitor Bureau has been marketing Door County as a destination for leisure travel since 1891. We are a non-profit business association representing approximately 700 businesses in both tourism and related industries. Reach Potential Customers Whether through direct referrals from our Visitor Information Specialists, your online presence on DoorCounty.com, or the many networking opportunities, partnership with the Door County Visitor Bureau can expose your business to many new customers. Door County Visitor Bureau's publications and website are the official marketing resources for visitors to our area. Our efforts can put your business directly in front of this lucrative customer base through targeted exposure in online and print advertising. Industry Partners receive a complimentary full page listing on DoorCounty.com, as well as a listing in one or more applicable Door County Visitor Bureau Publications. Members in relevant categories can also receive a link to their profile on our microsites. Additional opportunities are available for purchase in print, television and digital advertising though our Co-op Advertising options, and are exclusive to our industry partners. DoorCounty.com More than 2.5 million visits annually Member listing page complete with photos, description, social media links and more.

Transcript of Door County Visitor Bureau - Constant...

Page 1: Door County Visitor Bureau - Constant Contactfiles.constantcontact.com/8567ae18001/8e2ba464-1b2c-452c..."The resources of the Door County Visitor Bureau extends the overall reach of

"The Door County Visitor Bureau has been invaluable for our new business. They were one of our first contacts when we started Grasse's Grill and are a tremendous marketing, networking, and business support liaison. From bringing journalists to our business, helping us find quality staff, helping set up our Innline web page, to the friendly, knowledgeable staff, this partnership has been one that we truly enjoy and gives meaning to the Door County business community." Jimmy and Jessica Grasse Grasse's Grill Sister Bay "Jacksonport Craft Cottage Gifts has been a member of the Door County Visitor Bureau for nearly 30 years. As a small local business one of our first "memberships" was with the DCVB. This partnership has proved an excellent value for us as a small business as part of the larger business community here in Door County." Sue and Joe Jarosh Former owners of Jacksonport Craft Cottage Jacksonport

Door County Visitor Bureau PLATINUM MEMBERSHIP $395/YEAR + ONE-TIME $50 JOINING FEE Is a Partnership with the Door County Visitor Bureau right for you? The Door County Visitor Bureau has been marketing Door County as a destination for leisure travel since 1891. We are a non-profit business association representing approximately 700 businesses in both tourism and related industries.

Reach Potential Customers Whether through direct referrals from our Visitor Information Specialists, your online presence on DoorCounty.com, or the many networking opportunities, partnership with the Door County Visitor Bureau can expose your business to many new customers. Door County Visitor Bureau's publications and website are the official marketing resources for visitors to our area. Our efforts can put your business directly in front of this lucrative customer base through targeted exposure in online and print advertising. Industry Partners receive a complimentary full page listing on DoorCounty.com, as well as a listing in one or more applicable Door County Visitor Bureau Publications. Members in relevant categories can also receive a link to their profile on our microsites. Additional opportunities are available for purchase in print, television and digital advertising though our Co-op Advertising options, and are exclusive to our industry partners. DoorCounty.com

More than 2.5 million visits

annually

Member listing page complete with photos, description, social media links and more.

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As a small organization, we remain ever grateful to have such a vibrant and impressive VB to carry the DC “banner” to a much wider audience than any of us could do alone! They are amazing! Bonnie Hartman Miller Art Museum - Sturgeon Bay

After we opened the Island Orchard Cider Tasting Room, the first organization we joined was the DCVB. They offered us great exposure to the public through their print publications and website. Plus the DCVB staff is consistently friendly while helping us expand how we can reach out to visitors. In addition our business, we appreciate their marketing of Door County in the Midwest along with bringing in national publications.

Yannique Purman Island Orchard Cider Ellison Bay

@MyDoorCounty 4,300+ followers Door County Visitor Bureau 72,000+ likes

The Official Door County Visitor Guide

Annual Circulation of 250,000 plus online guide

The ultimate visitor resource

The Door County Supplementary Winter Guide

Annual Circulation of 30,000 plus online guide

Designed as a supplement to Official

Visitor Guide during the shoulder season

Free listing for Industry Partners

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"The DCVB is the leading marketing organization for Door County. The customer base, their website DoorCounty.com and travel guide reaches, directly impact our business. Membership in the DCVB is an integral part of our business." Emily Pitchford The Alpine Resort Egg Harbor

"The staff at the Door County Visitor Bureau has always been a great resource to me. They are accessible, knowledgeable and friendly. They love their jobs – and it shows!" Rachel Willems, CTA Director of Operations & Marketing Bay Breeze Resort

The Lautenbach family has enjoyed working with the DCVB over the years...we feel it has been a great resource and that the wonderful referrals are an integral part of Orchard Country's success! Carrie Lautenbach-Viste Lautenbach's Orchard Country Winery and Market Fish Creek

Door County Niche Brochures

Covers topics such as Arts, Dining, Outdoor Recreation, Lighthouses, Golf Courses, etc.

Quick and easy reference guide when answering

visitor’s questions

Industry Partners receive a complimentary presence in these guides where applicable

Door County Seasonal Promotions

Began as part of our mission to establish a more sustainable and stable economy during the shoulder season

For more details contact Marketing &

Sales Manager, Laura Bradley, [email protected] or 920-818-1137

Door County Seasonal Guides

Distributed in conjunction with our seasonal promotions

Industry Partners receive a complimentary

presence in these guides where applicable

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The DCVB marketing mixture blends traditional and cutting edge technology to market the Door County experience. Professional staff and active board participation drives a dynamic marketing program for sustainable tourism in Door County. Paul Regnier Door County Nature and Travel Baileys Harbor " I consistently hear my guests say they found me through the Visitor Bureau website and marketing materials. The Bureau not only serves my business, it serves my guests, which means they happily return year after year." Kathy Westover Baileys on the Rocks Cottages Baileys Harbor

"The DCVB provides a priceless resource of knowledge and expertise in our common goal: to preserve Door County’s beauty and to bring people here for generations to come" Sara Zacek Community General Manager Thunderhill Estates Sturgeon Bay

Resources & Additional Opportunities The Door County Visitor Bureau offers a wide array of services designed to support and assist Industry Partners with their sales and marketing initiatives. These resources can assist you to grow your business and enhance your existing marketing efforts.

Biweekly Member Newsletters - Our main form of communication with our Industry Partners. Keep up to date on Door County Visitor Bureau's promotional opportunities, partner education sessions, events and announcements.

Complimentary Educational Workshops and Seminars - In partnership with Door County Economic Development, focuses on topical issues affecting our small business community.

Mixers and Events - (i.e. National Tourism Week Breakfast, The DCVB Annual Meeting, or various member mixers held throughout the county). These are a great opportunity to meet and network with industry colleagues and Door County Visitor Bureau staff. Quick Tip: These are very well attended events, be sure to bring a lot of business cards!!!

Welcome Center - If you have a brochure, make sure you drop them off at our visitor center. Be sure to send a supply of approximately 400. We will contact you when we are running low. Quick Tip: Make sure you send us a supply if you reprint. We will only contact you when we are running low.

Certified Tourism Ambassador Program - CTA is a nationally recognized program that focuses on increasing tourism by turning each visitor encounter into a positive experience. Positive images for Door County have a positive impact on the economy. Essentially, your business grows through the combined efforts of hundreds CTA's, who are trained to be experts in the tourism industry in Door County. To sign up, contact Yvonne Torres at [email protected] or 920-818-1139.

Co-Op Advertising - The Door County Visitor Bureau's Co-op Campaign focuses on creating select new opportunities for travel partners to participate in low-cost, high-impact, value-added advertising and promotion (ranging from television, digital and print media across the Midwest) that might not otherwise be economically feasible. These opportunities will assist in generating additional inquiries, reservations and revenue across all or select seasons. Contact Marketing and Sales Manager, Laura Bradley at [email protected].

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"The resources of the Door County Visitor Bureau extends the overall reach of my business to a larger market. This has been extremely beneficial to me. Secondly, support of the organization whose mission it is to represent all Door County Businesses is pivotal in the sustainability of our area" JJ Malvitz JJ's Guide Service Southern Door

Resources & Additional Opportunities

Partner to Partner Promotion - Bring our business community up-to-date with your business or event by sending out a Partner-to-Partner e-mail blast. Our list reaches almost 1,000 Industry Partners who have expressed an interest in receiving Partner news and event information (Public announcements only - no hard solicitations) Contact Membership Director Phil Berndt at [email protected] or (920) 818-1136.

Online Calendar of Events - Promote your events on our online Calendar of Events by e-mailing your events to, [email protected].

Travel Writer Program - This is one of our single most effective promotional programs to date and the ROI has been phenomenal! The goal of this program is to introduce respected and prolific travel writers to Door County and it's all about the experience when they get here. While we can’t guarantee they’ll will write about your business, your chances are certainly increased by participating. Contact Rob Klepper at: [email protected] to find out how you can help make their experience more memorable. Rob is our Door County Coordinator for the Geiger & Associates' media tours. Geiger & Associates is a leading coordinator of Travel Writers and we are honored to be among their clients.

www.JobsInDoorCounty.com - We offer online Job Posting and Application/Resume resources free of charge to our Industry Partners. No matter the job or employee you are looking for, make sure you have posted it here.

Visitor Information Specialists - Our Information Specialists would love to have you stop in to introduce yourself, share photos of your property or sample a signature or new product you feature. Our dedicated staff does their best to know as much as they can about each member businesses and putting a face to your business helps create a better top-of-mind awareness.