Don't Underestimate The Power of Relationships in Building Your Business
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Transcript of Don't Underestimate The Power of Relationships in Building Your Business
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… It Is “Who You Know” That Has The Most Impact!
When All Is Said & Done…
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Don't Underestimate the Value of a Relationship
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As Consumers We Are Continually Bombarded By: • Ads • Emails • Mailers • And Phone Calls • & More…
About the Latest And Greatest ...
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How Do We Decide Which Ones To Pay Attention To …
… And Which Ones To Ignore?
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In The Same Vein, How Can Business Owner’s Marketing Message And Value
Proposition Stand Out Amongst The Masses?
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By Using Effective Marketing Techniques and Differentiators In Order To Be As Unique As Possible
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The Higher The Competition, The More Difficult This Becomes
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In Addition To Using Creative And Innovative Messaging,
Business Owners Should Keep In
Mind The Value Of The Relationships
They Build
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The World Today Is Totally Transparent
Because of The Internet
And Social Media
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What One Does & Says Is More Often Than Not, Broadcasted Across The
World Wide Web
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… Especially If It Is Something Negative – As The Old Adage Says:
“Bad News Travels Fast”
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Reputation Management Has Become An Increasingly Important Area of
Concern For Business Owners
As It SHOULD Be!
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So How Do You Get More Business?
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You Need To Develop Relationships!
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People Like To Do Business With People They Know
Think About It …
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How Often Do You Ask People You Know to Refer You To:
A Doctor?
A Painter?
A Hairdresser?
A Dentist?
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How Often Do You Hire Someone to Perform a Service You Need Because You
Either KNOW That Person or KNOW Someone Else Who Knows That Person?
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So, In The End, Who Gets The Business?
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The Person You Know – Either Directly or Through Someone Else
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Even in a World Where Technology is Advancing at a Rate Close to the Speed
of Light …
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… Basic Principles of Human Nature & Business Prevail
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