Don’t Take Your Website for Granted mark a. greenfield

download Don’t Take Your Website for Granted mark a. greenfield

of 60

  • date post

    04-Jan-2016
  • Category

    Documents

  • view

    213
  • download

    0

Embed Size (px)

Transcript of Don’t Take Your Website for Granted mark a. greenfield

Noel-Levitz PPT Template

Dont Take Your Website for Grantedmark a. greenfield1markgr.com/fingerlakes

2Mark Greenfield

Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer

markgr.comtwitter.com/markgrdelicious.com/markgrwww.linkedin.com/in/markgr

3I beg to differ

4

5I beg to differ

6SiteVisitsUnique VisitorsPage ViewsUndergraduate Admissions612,779377,1222,970,932Undergraduate Catalogue531,344264,1363,498,272Registrar704,101328,0542,193,575Bursars Office358,875206,6431,260,171Financial Aid194,826118,423652, 4177

8

9Moving Forward Implement web governanceIntegrate social technologiesPrepare for the mobile web

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.10Moving Forward Implement web governance

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.11mark a. greenfield

Bringing Web Governanceto Higher Education12Most organizations address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices. 13web governanceweb governanceweb governanceweb governancethe web lifecycle14The web is a strategic asset that needs appropriate management structures and resources. 15

Web Governancean organization's structure of staff (each with well-defined roles, responsibilities, and authorities); technical systems; and the policies, procedures, and relationships such staff have in place to maintain and manage a website.All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.16

Web GovernanceDeciding who gets to decide

(assigning roles and responsibilities, then holding those people accountable)All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.17

Web StrategyThe use and allocation of organizational resources to accomplish long-term objectives

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.18Why do you have a website?19There is nothing so useless as doing efficiently that which should not be done at all.

- Peter Drucker

20Web Operationseffective, efficient management of daily web operations.

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.21Web EvaluationMust measure both the product and the processMust measure both web metrics and business metricsAll data must be actionableMust use a combination of qualitative and quantitative methodologies

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.22Moving Forward Implement web governanceIntegrate social technologies

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.23

24

Many brands approach in disparate fashion25

Social NetworkCorporate Website 2010 Altimeter Group25

Many brands approach in disparate fashion26Corporate Website+Social Network 2010 Altimeter Group26

27Moving Forward Implement web governanceIntegrate social technologiesPrepare for the mobile web

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.28

The Mobile Web29

31

32mobile is as different from the internet as tv is from radioCarnac the Magnificent

34The number of mobile phones sold last year1.37 Billion35The number of mobile phones subscription world-wide5.2 Billion36The percentage of people who will access the Internet from a mobile device by 2015.(Its already 75% in Japan)80%37

38

39The number of times the average person checks their mobile phone per day15040Percentage of teens in the U.S. can send a text message blindfolded.

(They can type faster on a phone than a QUERTY keyboard) 42%41

Key TakeawaysAll material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.42think of your website as a strategic assetrather than a cost center43quantify the value of the web44know the problem you are trying to solve 45focus on ROI and efficiencies46create a web strategy that is the foundationfor a comprehensive digital strategy47Institutional StrategyWeb StrategyContentStrategySocial MediaStrategyIT StrategyCommunications StrategyAll material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.48take a holistic approach to content49remember the web is not a project50

it takes on the shape of the system that presents itContent is like water Lance

If you think about it, content is like water. It takes on the shape (and characteristics) of the presentation system: print (newspaper, magazine, book), human, web, text message, twitter, etc.

Social

Mobile

WebLance

Assuming great content, one of the biggest challenges you face today is a technology challenge. Your role is that of content conductor.

TemplateCMS

PagePage

TemplatePagecontentdesignSeparate Content from DesignLance

One of the core components of a CMS that ensures your brand and image stays on track is in the way the technology separates content from design. Content is allowed to flow and fit perfectly into the design, and the design can change over time without ever touching the content.

ContentTemplateXSLT 2.0TemplateTemplateWeb Page

SocialMobile

Multi-Channel OutputLance

A CMS also enables content to flow outward to the other channels that matter. Content thats updated on the website is automatically updated on facebook and other social networks, just as its updated on your mobile web presence.

Make your site presentableResponsive designMobile websiteMobile apps

Use an Incremental Approach to the Mobile Web 55

56

57Inspiration

58dont take your website for granted

your website is the foundationfor all your online activity 59Thank Youmark a greenfield

markgr.comtwitter.com/markgrdelicious.com/markgr

60