Don’t Get Caught With Your Digital Assets Hanging Out!
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Transcript of Don’t Get Caught With Your Digital Assets Hanging Out!
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Dont Get Caught With
Your
DIGITAL ASSETS
Hanging Out
(865) 242-1700
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Important Points Of Discussion Domain Registration Who REALLY OWNS Your Company Name?
Websites Know your back up plan, Who, What, When, Where, & WHY!
Social Media - Who is Admin, Are you an assigned Admin?
Digital Media Assets Do you have hard copy, tangible/ high resolution copies of all files?
Future of Web Where is the Future of Web headed and Why?
Office Computers Do you have a recovery plan, have you discussed with your IT person? Good managers know and practice fire drills with staff.. A Recovery plan is your Digital Fire drill.
Reservations Servers Is your customers data backed up and Secure, remember breaches in security could leave you Liable.
Outline
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How BIG Is The Internet?
Domain
September 2014 total number of websites
Exceeded 1 billion.
As of January 2015:
There are over 876
million websites - 284
million registered
domains
Source = tekeye.biz/
A Reduction of
224 Million Websites
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Internet Corporation for Assigned Names and Numbers
Much of its work is the Internet's global Domain Name System, including policy development for internationalization of the DNS system.
They are the GLOBAL Record-Keeper of URLs, they keep track of who is the registered owner of each website.
If ICANN send you an E-mail verification, please answer them. If you dont answer them, your site will get shut down in about 45 days.
ICANN
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Who Really Owns Your Domain?
Registrar He Who is the Owner of Record.
Only the designated registrar may modify or delete information about domain names in a central registry database.
Domain
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Worst E-mail You Will Ever Receive
A Bad Day!
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Updates R Crucial
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Attacks In Progress
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What is Malware? Malware, short for malicious software, is
any software used to
1. Disrupt computer operation
2. Gather sensitive information
3. Gain access to private computer systems.
Know The Terms
Your Computer Allows Hackers To Launch Attacks Your Server Allows Hackers Spread Their Virus
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Hacking Is It Really A Big Deal?
10,000 x 31 = 310,000 NEW Hacked
Websites Per Month
Internet ETV
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How Do I Know If My Website
Has Been Hacked?
Google Safe Browsing
www.google.com/safebrowsing/diagnostic?site=
Safe
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How Do I Know If My Website Has
Been Hacked?
Hacked
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Ways Hackers Can Get In?
Operating System
Browsers
Update Update Update
Anti Virus
Updates Are Crucial
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Organize Social Media Assets
Social Media
Make Owner of Companys E-mail, the admin account of record for all Social
Accounts
Assign Roles FB allows Admins and Editors. Twitter allows Contributors.
Organize Your Social Media Assets
Keep a Logbook Google Doc Spreadsheet Excel Spreadsheet
These should include all E-mails associated with social accounts. Be sure
to include current Logins and Passwords,
and any Answers to security questions.
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Top 5 Questions
Asked of CIA On Twitter
Funny But NOT
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Top 5 Questions
Asked of CIA On Twitter
Gaining access to Twitter Account once you have
misplaced your Login & Password is so difficult, people will
reach out to the CIA for help.!
An up to date account of ALL Company passwords for social
accounts is CRUCIAL step in not getting caught with your digital
assets hanging out!
Question 1
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Top 5 Questions
Asked of CIA On Twitter
Question 2
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Top 5 Questions
Asked of CIA On Twitter
Question 3
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Question 4
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Question 5
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What Are Digital Assets? Hi Res Logo,
All Hi Res Photos form Photo Shoots
Backups of your E-mail Database
Copies / Database Files of Website
Copies of Videos Raw & Finished
Save Your Work
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The Present & Future Of Websites
Great Content Race
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Interesting Facts About WordPress
48% of Technoratis Top 100 Blogs Are Managed With WordPress
74.6 Million Sites Depend on WordPress
WordPress-Related Keywords Score 37 Million Searches Per Month
40 Translations of WordPress
22% of New U.S. Registered Domains Run on WordPress
Why We Use Word Press
https://managewp.com/14-surprising-statistics-about-wordpress-usage
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WordPress.com Gets More Unique Visitors
Than Amazon (Us)
6 New WordPress.com Posts Every Second
29,000 WordPress Plugins and Growing
Daily
WordPress Is Most Popular With Business
Websites
Why We Use Word Press
https://managewp.com/14-surprising-statistics-about-wordpress-usage
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Source http://trends.builtwith.com/cms#
Why We Use Word Press
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Source http://trends.builtwith.com/cms#
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Source http://trends.builtwith.com/cms#
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Pros Of Open Source CMS
Ease of Use
Community Support
Plugins for Almost any Function
The common person can now take control of
their own digital destiny. These factors can be
attributed for much of the rise/ increase weve seen in the growth of websites until 2014.
**Just be sure to have a host and admin that
knows how to update and backup everything.**
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Cons Of Open Source CMS
Hackers Love Open Source CMS Sites
Ease of use, has prompted a lot of
Novice web development. Users who can blog, but fail to be detail oriented and leave
holes of opportunity in their digital assets, their
content management systems. They fail to
update Plugins, Operating Systems, Browsers
& Anti-Virus, leaving their servers & systems
vulnerable.
**Just be sure to have a host and
admin that knows how to update
and backup everything.**
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What Happens
When
Everything
Goes Wrong
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Develop Backup Scheduled This can be Monthly Weekly
or Daily depending on type
of business.
Copy all files to external
hard drives, USB flash drives
or DVDs, or Utilize Cloud
Assign task to only most
trusted employee or staff
PC & Web Backup Plan
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A Safe Place for all Backup's
Sentrysafe has just released their
waterproof and fireproof safe in
Japan. The safe has a USB cord/slot
which allows you to safely store
your hard drive inside the safe but
still have access to the data. So, as
long as your data is properly
password protected The safe will
retail for about $1800 US.
Sentry Fire-Safe SFW123GDC Media storage safe
$229 The SentrySafe Electronic Safe is designed to
protect documents, digital media and other
valuables from fire, water and theft.
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Reservation Systems
Update Servers on a Regular basis
Anti Virus Must Be kept unto date
Property Management System
Point of Sale System and /or
Reservation System
Contingency Plan
Who You Gonna Call?
Hard Copies of Contact Info
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THANK YOU To obtain a copy of this presentation, or contact Rich Benjamin for
additional Public Speaking or Marketing / Consultation Services
Call (865) 242-1700
E-Mail [email protected]
Website www.therichestweb.com