Don't be afraid to go beta: How To Web 2.0

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Part of the day-long Rhode Island Office of Library & Information Science CE session "21st Century Libraries: Making Technology Work for Library Users." at Barrington Public Library on December 6, 2007.

Transcript of Don't be afraid to go beta: How To Web 2.0

Smart is Sexy

Dont be afraid to go beta:How to Web 2.0

Andrea Mercado, Reading Public LibraryRhode Island OLIS CE 12/6/2007

CC Licensed by Ben Stanfield :: http://flickr.com/photos/acaben/562140565/

Star Trek - The Enemy Within :: Season 1 - October 6, 1966 :: http://www.trishbennett.net/jtk/enemywithin.html

So wait, whats he doing here?!Miss Congeniality

Bingo Time! 5 minutesYup, youre getting up and moving around Introduce yourself if you dont know someoneIF Yes, have person initial squareEach square must be a different personI think so == YesYell BINGO!For serious, there are 2 *prizes*

So wait, what did we just do?Social networking, just IRL (In Real Life)Tagging, kinda(Probably) met some people we didnt knowSome people won some nifty prizes!It was beta, for me at least

Learning Web 2.023 Library 2.0 Things Created by Helene Blowers, Public Services Technology Director for the Public Library of Charlotte & Mecklenburg County (PLCMC). : http://snipurl.com/23librarythingsWeek 2: consider WordPress.com as a blog option15 minutes a dayFREEBite-sized, digestible bits of Web 2.0Customizable for your libraryAdd your own/adapt other Discovery Exercises for Facebook, MySpace, Second Life, etc.

More than just an account

"The biggest obstacle to learning something new is the belief that you already know it." -- Zen philosophy

Make the time to do more than just push the buttons...Star Trek - The Enemy WithinShiny, candy-like buttons!

to avoid using the wrong tool for the jobStar Trek - The Enemy WithinBut its *AWESOME*!Snrk!

resulting in frustration, wasted time, and wasted resources.Star Trek - The Enemy WithinWhat now?Fuzzy, weirdly cute, and useless to us, Capn!The logic astounds!

You know what now how?Start with a goal, plan to get thereSmall, action-directed committee (could just be you, but +1 minimum is nice)What do you have?What you want to have?Whats the best tool/site/service to use?Can you implement & sustain it?

Plans are your friends They conserve time, money and resources.

Tech staff are your friends, too

Star Trek - The Enemy Within

Overcoming obstaclesStar Trek - What Are Little Girls Made Of? :: Season 1 - October 20, 1966 :: http://www.trishbennett.net/jtk/whatare.html

#1 tip for ultimate beta comfort

HAVE A PLAN. PLANS ARE GOOD.

Plan: Sample Simple Timeline

PlanningForm small committeeGoal setting/planning meetingWho are your process staff? Include Tech!TimelineAssessPatron & staff interviews/focus groups/surveyWhich tools fit our goal? Whos using it? What is the culture?Are other libraries doing it? How? Is it working?Where will you use it? Internally or publicly? BuildConfigure settingsPlay with a sandbox version, tweakDevelop process & policies

Plan: Sample Simple Timeline

TrainProcess & policiesHow to use the tool/site/serviceLaunch/ PromoteNewsletter, newspaper article, handouts, word-of-mouth, bookmarks, classes, tutorialsEducate public on new feature, as necessaryTrack/ ReassessKeep track of service changes/new featuresCheck in with stakeholders: is it working?Tweak as necessary

Privacy: things to think about

The difficulty in considering the Library 2.0 idea is that libraries and Web 2.0 services are based on serving two very different essential activities, and those activities have an opposite relationship to privacy.

-- The Central Problem of Library 2.0: Privacy http://libraryjuicepress.com/blog/?p=68

Now while I love Tim Gunnhttp://snipurl.com/timgunnsometimes you just cant make it work.

You might need to go back and try something differentbut learning from mistakes is good. Thats why betas so cool.Again?? Youre kidding me, right?!

BETA!!!

3 Zen Mantras of BetaImmerse & Educate thyself! Knowing the culture == Knowing the toolsGoals are the key Just like providing any other library servicePlans are your friends Actionable but flexible, based on your goal

Credits & Assorted SundriesThe Official William Shatner web site http://www.williamshatner.com/Neil Gorman: Comicology podcast http://comicology.net/David Scrimshaw: Human Bingo http://snipurl.com/humanbingoSo many William Shatner pics! Thank you, Trish Bennett! http://snipurl.com/williamshatnerShatner commercial for World of Warcraft http://snipurl.com/shatnerwow

Further Interactionsunintended consequences - the good kind by Beth Dunn, Small Dots http://snipurl.com/bethdunnSNS Logic Model A - Should My Organization Use a Social Network Site? http://snipurl.com/logicmodelsUsing Social Media to Grow Your Business FREE Webinar Friday, Dec 7, 2007, 1:00 P.M. Register: http://snipurl.com/socmedwebinar

Questions? Comments?Andrea MercadoReference & Techie LibrarianReading Public Library, Massachusettshttp://www.readingpl.org

See also:http://www.LibraryTechtonics.infohttp://www.PLABlog.orghttp://www.slideshare.net/andreamercado

Audience survey:How many of you have Facebook accounts?How many of you have MySpace accounts?How many of you have LinkedIn accounts?Twitter? Pownce? Del.icio.us? Flickr?Who are your friends in these places?Our web begetsNew user cultures & behaviorsNot just tools, *communities*So. Much. Sharing.Creative responsiveness to user wants/needsTrial and error is an accepted normRead all of the tutorials, visit the discussion forums, be involved!Understand culture for better planningComprehension = setting aside library value system thinkingBuild a Web 2.0 reference shelf

If you have them, make friends with themInvolve from the beginningMake it attractiveOffer to helpIf you dont have themConsider what you can doWhat can you do to improve your skills?Can be small & very simpleTime, money, resources conserved long-termFocus on your real goalImplement without perpetual planningIncrease comfort with perpetual beta