Don't Be Afraid Of Social Media

Don’t Be Afraid Of Social Media

What is Social Media?All interactive content online eg:

• Blogging• Customer Reviews• Forums• Facebook• Twitter• Linkedin• YouTube• Flickr• Newsletters• Social Media Newsrooms• Your own social network

Advantages

• Drives traffic to your website

• Good for SEO

• Establishes you as an expert

• Nurtures relationships with customers

= MORE SALES

Disadvantages / Fears

• Time Consuming

• Open to attack from ‘enemies’

• Unable to have complete control of your message

• “Accidentally outsourcing the building of your brand”

Look at the stats!

FACEBOOK - Worldwide

• 400,000,000 users

• 50% of these log on at least once a day

• Average user is connected to 60 pages, groups or events

• 25 Billion pieces of content are shared every month on Facebook

Look at the stats!

FACEBOOK - Ireland

• 1,418,100 Facebook users in Ireland• 847,000 of these log in everyday• 83% log in at least once a week. • 73% penetration of the online population • 55 % of users are Male 45% are Female • 27% of users are over 35 years of age• 35% of users are 25 - 34 years of age• 91% of users are over 18 years of age (1,286,960)

Look at the stats!

TWITTER - Worldwide

• 105,779,710 users (April 2010)

• 300,000 new users per day

• 180 million unique visits a day

• 37% of users update their status via their mobile phone

Look at the stats!

TWITTER - Ireland

• 150,000 users

Blog – January 2008Case Studies – Garrendenny Lane Interiors

Case Studies – Garrendenny Lane InteriorsBlog – January 2008

“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

Case Studies – Garrendenny Lane InteriorsTwitter – March 2009

Case Studies – Garrendenny Lane InteriorsFacebook – September 2009

Facebook & Twitter

“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”

“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”

Case Studies – Garrendenny Lane Interiors

Product of The MonthCase Studies – Garrendenny Lane Interiors

Freebie FridayCase Studies – Garrendenny Lane Interiors

“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”

Case Studies – Garrendenny Lane Interiors

If you do nothing else…

BLOGAnd…

Link it to Twitter, Facebook, Linkedin

Linking your blog

The Rules

• Content is King!

• Consider your target market – always add value

• Treat each network differently

• Be consistent

• Be honest

• don’t hard sell!

All About

Creating your business page

• Setting up a page: www.facebook.com/pages/create.php

• Create a temp URL: www.bit.ly or www.short.ie

• 25 fans: www.facebook.com/username

• logo 140x140px

How to populate your page

• Post links of interest to your target market – Google Alerts

How to populate your page

• Post links of interest to your target market – Google Alerts

• Ask questions – run polls

• Fun Quizzes and competitions

• Facebook only special offers and discounts

• Company news

How to build your community

• Provide great content

• Suggest page to friends

How to build your community

• Provide great content

• Suggest page to friends

• Add buttons to website

• Tell your customers

• Drive traffic from Twitter

• Add URL to all printed matter

All About Twitter

Getting people to follow you

• Follow people

• Add button to website

• Tweet interesting content

• Have a contest

• Add your url to all your printed material

• Engage people in conversation

Finding people to follow

• Follow a bunch of people from Ireland

• Search for keywords relevant to your industry


• Follow a bunch of people from Ireland

• Search for keywords relevant to your industry

• Engage people in conversation

• Follow people that your ‘influencers’ are following

• Pluggio and Follow Finder

How to speak twitter@ Symbol

”@stephenfry please don’t leave twitter we’d miss you immensely”

”I hope @stephenfry doesn’t leave twitter”

RT - Retweet

“GarrendennyLane RT @Hamperlady: RT @Spiderworking: Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com”

How to speak twitter

#tags - Hashtags

#coronationstreet #iphone4 #fail #freedomflotilla#followfriday

#smq #bizcampdublin #learningtousetwitter

•Search

•Create Your Own

How to speak twitter

• Keep it relevant

• Keep it on topic

• Ask for input

• Come up with a strategy – And stick to it

What to tweet

What not to tweet

• How many followers you have

• Whinging and moaning (unless it’s satirical)

• Chitter Chatter

• Don’t set up auto responders!

• Complain about friends, family or workmates

All About Linkedin

Creating your profile

• Add a good picture of yourself

• Complete as much info as possible

• Ask for recommendations and recommend others





• Add applications





• Add applications

• Update your status regularly

Making connections

• Invite by email

Making connections

Making connections

• Invite by email

• Ask people you meet at networking events

• See who your connections are connected to

• Only ask people you know

• Include a personal message in your invite

Making your presence felt

• Join groups and participate in discussions

• Start your own groups

• Go to events and research participants in advance

• Promote your own events

Time Saving Tips

Timesaving Tips

• Have a plan

• Use a Twitter Client eg. Hootsuite or Tweetdeck

• Schedule Tweets and blog posts – Hootsuite & Pluggio

• Be strict with yourself!

Email me: [email protected]

Phone me: 01 442 9410

Skype me: spiderworking.com

Get these slides: www.facebook.com/spiderworking

Website: www.spiderworking.com

Don't Be Afraid Of Social Media

Business

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