DonorSearch Research Tips for Bloomerang Users

Research tips for Bloomerang users

February 2014Chris Painchaud, Bloomerang

Ryan Woroniecki, DonorSearch

Brief Overview30 minutes

I. What is Prospect Research?II. Statistical Markers of a philanthropistIII. Integrated SearchIV. Research tipsV. Direct Donorsearch data acquisition

Customer Service - [email protected]

2

New ProspectiveView: Highlights

I. Prospect Research

“Also known as development research or fundraising research, is a process in fundraising wherein a researcher identifies and provides relevant information about potential donors to an organization.”http://en.wikipedia.org/wiki/Prospect_research

•Ideally used prior to a cultivation meeting.•Can identify someone as a major gift prospect.•Can identify philanthropy elsewhere.•Can identify markers of wealth.•Can not tell you everything about the individual.

3


http://en.wikipedia.org/wiki/Prospect_research

II. Statistical Markers of a Philanthropist

In 2012 DonorSearch back tested its models to test the ability to predict the most likely future donors:

• Data from 400 nonprofits• 2 million individuals• Known $5 billion donated

4


II. Statistical Markers of a Philanthropist continued….

5


Benchmark Database % of Rec % of $$$ Predictive Strength

SEC insider 2.0% 15.5% 7.76

Real Estate $1 million + 4.6% 38.2% 8.3

Business match-$5 million+

0.6% 5.1% 9.04

$10k-$25k gift elsewhere is largest

0.7% 7.0% 10.73

$50k+ gift elsewhere is largest

1.2% 37.6% 31.33

III. New Integrated Search

Saves time:• Searches Wealth, Philanthropy, and Zillow simultaneously.• On screen delivery of detailed profiles.• Simplified list entry.• All profiles delivered in less than 60 seconds, most in 20 seconds.• White page assist – high quality searches.

Quick assessment of profile with key benchmarks found in screening profiles:• Summary section includes DS score, Overall Quality and target

asks based on giving and philanthropy.• Summary section includes totals for real estate, stock, charitable

and political giving.

6


III. New Integrated Search continued…

Summary section:• Differentiates high quality and other matches to simplify

interpretation of results.• Profiles can be edited. Verified matches can be upgraded and

mismatches can be deleted.• Includes pie chart of giving by interests for quick assessment of the

match.

Details:• Open individual or all sections to tailor your review.• Giving detail includes overall scores for each section to highlight

the best matches, links to annual reports stored online.• Giving detail includes gray section to make interpretation simpler.• LexisNexis search is backed up by Zillow for better market values,

maps and historical property trends.• Comprehensive: searches D&B, SEC, Guidestar, Who’s Who, Market

Guide, Corp Tech, IRS foundations, Boats, Airplanes and connections.

• Simple output: prints to paper or PDF (Chrome).

7


IV. Research Tips

1. Make sure you have the name right.2. Try to get a spouse name.3. Try to get the correct address.4. Click the hyperlinks for more data.5. Perform multiple searches – don’t get discouraged at little, no results

from one look up.

8


V. Direct Data Acquisition

Every day DonorSearch adds 50,000 – 100,000 charitable gift records to its database.

1. Record acquisition can be directed by clients.2. Goal is to afford best coverage for current clients.3. Send names of large/peer organizations to

[email protected]

9


mailto:[email protected]

DonorSearch Research Tips for Bloomerang Users

Technology

Transcript of DonorSearch Research Tips for Bloomerang Users