Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for...

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Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

Transcript of Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for...

Page 1: Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

Hacking industry analysis: Analyst relations for startups

Donnie Berkholz, Ph.D. Research Director

Heavybit, August 2015

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Why bother? Three reasons

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Page 3: Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

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http://blog.gardeviance.org/2012/07/adoption-cycles.html

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Market landscape

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Wikipedia: asuscreative

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Learning from the mistakes of others

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Your company’s lifecycle

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Page 7: Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

Hack the firm

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Taxonomies and shape-like rankings

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Influence the analyst

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Wikipedia: blapan

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Wikipedia: storkk

Nail their timing

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Broaden your relevance

Wikipedia: Dragons flight

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Take-homes

•  Know thyself and thine analysts •  Learn & teach •  Master the relationships

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Page 13: Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

Questions? Donnie Berkholz Twitter: @dberkholz [email protected]

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Page 14: Donnie Berkholz, Ph.D. Research Director · Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015

Some images from this presentation are Creative-Commons licensed.

https://creativecommons.org/licenses/by-sa/ https://creativecommons.org/licenses/by/

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