Donnie Berkholz, Ph.D. Research Director · PDF file...

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  • Hacking industry analysis: Analyst relations for startups

    Donnie Berkholz, Ph.D. Research Director

    Heavybit, August 2015

  • Why bother? Three reasons

    2

  • 3

    http://blog.gardeviance.org/2012/07/adoption-cycles.html

  • Market landscape

    4

    Wikipedia: asuscreative

  • Learning from the mistakes of others

    5

  • Your company’s lifecycle

    6

  • Hack the firm

    7

  • Taxonomies and shape-like rankings

    8

  • Influence the analyst

    9

    Wikipedia: blapan

  • 10

    Wikipedia: storkk

    Nail their timing

  • 11

    Broaden your relevance

    Wikipedia: Dragons flight

  • Take-homes

    •  Know thyself and thine analysts •  Learn & teach •  Master the relationships

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  • Questions? Donnie Berkholz Twitter: @dberkholz donnie.berkholz@451research.com

    13 MINNEAPOLIS

  • Some images from this presentation are Creative-Commons licensed.

    https://creativecommons.org/licenses/by-sa/ https://creativecommons.org/licenses/by/

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