Donate Life Louisiana Hospital Campaign LHA and LOPA Partnership.
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Transcript of Donate Life Louisiana Hospital Campaign LHA and LOPA Partnership.
![Page 1: Donate Life Louisiana Hospital Campaign LHA and LOPA Partnership.](https://reader035.fdocuments.net/reader035/viewer/2022062421/56649cac5503460f9496e941/html5/thumbnails/1.jpg)
Donate Life LouisianaHospital Campaign
LHA and LOPA Partnership
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• Louisiana has a population of 4.4 million.• Our registry was established in 1997 and
is considered a mature registry.• When the campaign began there were
approximately 1.6 million in the registry.• You can register at the OMV, online and
with paper forms.
Overview of Louisiana
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Donate Life Louisiana Hospital Campaign
• Our vision was to create a campaign that every hospital, regardless of size or type, could implement and have an impact on the waiting list.
• Campaign was launched at the 2008 LHA Summer Conference.
• We wanted to increase the registry list while educating our communities.
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Campaign Goals• First goal: To increase the Donate Life
Louisiana Registry by 10% or 160,676 new registrations by the end of 2009.
• Step 1: CEO Support
• Step 2: Assign a Champion
• Step 3: Hospital Commitments
• Step 4: Implement Campaign
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• Get LHA Board to Accept Challenge
• Send Out Letter to CEOs
• Distributed Packet with Hospital-Specific Materials
• Introduced Challenge at Summer Conference
• Reiterate Challenge at District Meetings and
Annual Leadership Symposium
• Disseminate Reminders in Member Publications
CEO Support
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Assign a Champion
Who Makes A Good Champion?
• PR/Marketing Staff Members
• Medical Staff, Including Doctors and Nurses
• Person with Personal Connection to Donation
The Champion recruits others at the hospital to form a Donate Life Louisiana Campaign Team.
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Champion Buy-In
• Orientation – conducted with HRSA and Akoya
• Electronic Toolkit
• LOPA Partner
• Webinars
• E-mail Updates – Tips and Ideas– Other Hospital Success Stories
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Hospital Commitments
• Over 55 Hospitals Actively Participating
• Each Hospital Set a Goal
• Types of Hospitals– Acute Care– Rural– LTAC– Rehabilitation
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Support and Resources• LHA Website – Campaign Section• Electronic Toolkits – Modeled after WPFL
– Letter from CEO– Press Release Templates– Newsletter Templates– Donate Life Louisiana Logo– Tent Cards and Posters Templates– Registry Form– Action Ideas– Rose Bowl Toolkit
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Support and Resources• LOPA Hospital Resource Coordinators
• LHA Staff
• Donate Life Louisiana Brochures
• Donate the Gift of Life DVD
• HHS Resources• Champion Network
– Tip Updates– Webinars– Templates
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Measuring Progress
• Code registry forms with hospital name.
• Record number of electronic registrations.
• Hospitals submit a three month progress report on actions completed and proposed actions for next quarter.
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1. Registry Drives
2. CEO E-mail to Hospital Staff
3. National Donate Life Month Activities
4. Donor/Recipient Walk Through
5. Payroll Stuffers
Top 10 Ideas for Implementation
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Top 10 Ideas for Implementation
6. Local TV/Radio Shows
7. Newsletter Articles (Internal/External Publications)
8. Bulletin Boards
9. Partnering with Blood Bank
10. Lunch and Learn
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Campaign Status
Our Goal: 160,676 New Registrations
We met our goal the first week of August, 2009 – 5 months ahead of our deadline!
LHA Chair, Bill Holman, has set two additional goals and campaign has been adopted by the incoming chair.
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Hospital Success Stories
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2010 Efforts to Increase the Donor Register
Flag Raising Ceremony was held to kick off the month of April as Donate Life Month. A proclamation was presented from Arlanda Williams, Parish Councilwoman to our Chief Operating Officer, Diane Yeates.
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EXTERNAL MARKETING EFFORTS
- Press release was sent out to the local media
- HTV live appearance
- Electronic digital billboards promoting donor awareness
- Information on the TGMC website
- Information provided in Spring edition of the Take Care Magazine
- Information provided at TGMC’s Out Reach Center
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- Once a week during the month of April a representative was in the TGMC cafeteria to answer questions about organ and tissue donation and signing up those who wish to join the registry
- A story was in the internal TGMC employee newsletter
- During the month flyers about the topic will be distributed with each paycheck
- Information is placed on the TGMC intranet
- The flat screen TV in the front lobby has the LOPA video playing during the month of April as well as the inpatient TV circuit channel
- Presentations were done to the staff and directors at monthly staff meetings
- Custom bulletin boards went up around the inpatient units
- Information on organ and tissue donation and the importance of it is incorporated into TGMC’s orientation day
- This topic is discussed with each new hire at the time they meet with the employee health nurse
- Revised admissions forms to ask about organ and tissue donation.
INTERNAL MARKETING EFFORTS
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Lafayette GeneralMedical Center
“Life in General”
ICU Team
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LHA Activities
• Donor Registry Drives
• Donor Family
and Recipient Visits
• Flag Raising Ceremony
Flag raising ceremony with pediatric liver recipient and his family
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Donation Campaign Supportive Resources
• Hospital-wide & Unit Billboards
• Hospital Newsletter
• TV/Radio Coverage
• Hospital Website Access
Local TV station interviews pediatric liver recipient and his family during flag raising ceremony
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Beyond a Campaign,It’s Our Honor.
• Community Events
– Run For Their Lives 5K– Justin Harrison’s
GolfForeLife Tournament
• Hospital Events
– Medal of Honor Ceremony– Christmas for the Kids– “Tree of Life”
ER physicians & staff with liver recipient
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Dedicated to Makinga Difference!
Donor Family & Recipient Balloon Release
Christmas for
the Kids
Reuniting Families
Tree of Life
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Ochsner’s Donate LifeHospital Challenge
Ochsner’s Donate LifeHospital Challenge
It’s a partnership for success!It’s a partnership for success!
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Setting the GoalSetting the Goal
• Multi-Organ Transplant Institute Mission Statement:
“Deliver the highest quality transplant-related care in collaboration with patients community healthcare providers consistent with Ochsner’s mission to serve, heal, lead, educate, and innovate”
• Focus on community education and measurable outcomes: registration of new donors
• Ochsner engaged all 7 campuses across SE Louisiana
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What are we doing?What are we doing?
• Created and distributed posters, table tents, and t-shirts promoting Donate Life month and registry drives
• Donation awareness messages on all plasma TVs throughout the hospital, on the intranet, Internet, and employee newsletters
• On-hold message during Donor Awareness month
• Regular registry drives held in high traffic areas open to public and hospital employees
• Facility champion and employee volunteers to run registry drives
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What else?What else?
• Email blast to staff
• NPR ads
• Hello Health TV show “Make Life Happen”
• Include donation information and registration in all community events in which Ochsner participates
• National Kidney Foundation Walk
• Broadmoor “Rain” Fest
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Our Biggest Project!!!Our Biggest Project!!!
• Save Nine Video
• www.ochsner.org/savenine
• Approximately 70,000 hits
• 200 new donor registrations