Don’t lose your head over the holidays The Holiday...

The Holiday Audience Playbook

2017 U.S. Edition

Don’t lose your head over the holidays

Turn big ideas into great campaigns oracle.com/thedatahotline | 2

Are you ready to compete for $925B1 in holiday spending?

50%2

Keep calm and break throughDuring the holiday season, consumers are inundated with advertising. From October through December, your ad will compete with an estimated 700K ad impressions. Don’t let your campaign get lost. We’re here to help you reach your targets and crush your holiday sales goals.

Display TV

80%

2B47.5K3

increase in ad impressions during the holidays

impressions per person per day during the holidays

daily impressions the week of Christmas

higher incremental sales achieved when relevant data-driven audiences are used

SocialMobile VideoDirect mail

Gift yourself some great holiday resultsContact your client partner or oracle.com/thedatahotline

1 eMarketer estimates that in 2017 holiday sales will total $923.15 billion2 Data aggregated from online news sources3 Calculations based on 50% increase in ad impressions per person during the holiday season4 Data aggregated from online news sources


Holiday audience plans by vertical Auto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4B2B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5CPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6CPG Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Financial Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Media & Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Restaurants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Telecommunications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Holiday audiences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Measurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

The Data Hotline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

The holiday audiences and plans you need to get ahead this season are at your fingertips

Don’t see what you’re looking for? Custom audiences are built to meet your specific holiday objective and are available globally. Be sure to target the same audience across both TV and digital. Plus, activate your first-party data anywhere to reach your customers with Oracle OnRamp.

Contact your client partner or The Data Hotline to learn more.


Get on the road to smarter targeting this holiday seasonLast year, more than 90MM Americans took a holiday road trip. As you look to reach those folks preparing their vehicles for the demands of the road, make sure you utilize a targeted approach to audience selection based on customer buying behaviors. Let our team of experts help you identify the best audiences to maximize the performance of your campaign.

Reach DIYers preparing their own vehicle for the demands of a holiday road trip

Sample Audience Plan

• Demographic: Live in rural areas

• Interests: DIY auto repair and maintenance

• Geolocation: Frequent visitors to auto parts stores

• Custom audiences: Online shoppers searching for specific parts and information about diagnostics and repair

Target customers who are taking their vehicle in for service in advance of a holiday road trip


• Purchase based: High spenders in auto service and repair shops

• Demographic: Live in metro areas

• Travel: Interest in road trips, holiday and family traveling

• DLX Polk Auto: Owners of vehicles likely out of warranty (4+ years or older)

Audiences built from:

• Known offline address on 115MM+ households

• 30+ years of ownership data with nearly 100% sales coverage

• Partnerships with 80+ data providers

Auto Oracle Auto audiencesTargeting

Putting Auto holiday audiences to work

See page 15 for a full list of holiday audiences.


Reach decision makers and high net-worth professionals as they plan their gift givingOracle Data Cloud’s B2B audiences provide access to 1B targetable profiles including decision makers responsible for purchasing client gifts and affluent professionals in-market for luxury goods. Target by account, job function, purchase intent and more to promote your products to these influential customers.

How to use Oracle Data Cloud B2B holiday audiencesIncrease awareness of corporate gift products among in-market business decision makers

Create a custom account-based audience of prospects based on your target accounts

Target by seniority and industry to promote luxury products to affluent professionals

Putting B2B holiday audiences to work


• 1B targetable B2B profiles, across channels & devices

• 1MM U.S. accounts

• Leading B2B data partnerships

• Online behaviors & offline business records

B2B Oracle B2B audiencesTargeting

Acquire customers looking to reward colleagues and/or clients with holiday gifts


• Occupation based: Target by job role (Assistants, Office Managers, etc.)

• Seniority based: Target by job title (Executives, Presidents, etc.) to reach high net-worth individuals that align with target prospects for luxury products

• In-Market: Users researching corporate gift options, gift cards, client gifts

• Past purchase: Those who purchased items traditionally sent as corporate gifts in high volumes in the past

Reach B2B individuals likely to spend in higher amounts in B2C areas


• Seniority based: Target by seniority (Executives, Presidents, etc.) to reach high net-worth individuals that align with target prospects for luxury products

• Account-based Marketing: Highlight corporate discount rates to employees of specific target companies



CPG


Our gift to you: relevant holiday buyersReach more buyers this holiday season, not just personas. We help you reach those who matter. Whether you want to target Halloween candy buyers, holiday entertainers or high spenders, we offer the targeting flexibility you need to reach your precise audience and maximize campaign success.

How to use Oracle Data Cloud CPG holiday audiencesIncrease awareness of a new product by targeting current brand buyers

Drive engagement by adding in category buyers of that product

Leverage our seasonal segments to find buyers and likely buyers specific to your holiday campaign objectives

Putting CPG holiday audiences to work


• Coverage across 115MM HHs (74MM matched, unique CPG HHs)

• All-outlet across mass, club, drug, grocery, dollar & C-store

• UPC-level data

• Total U.S. coverage

Drive awareness and adoption of a new holiday flavored snack that is a line extension of your brand


• Seasonal: Holiday entertainers

• Purchase based: Current buyers of your brand

• Lifestyles/Interest: Foodies

• Seasonal: Football fans

Acquire new customers for a zero-calorie sparkling water line


• Seasonal: Reach New Year’s weight-loss resolution makers

• Purchase based: Reach current buyers of your brand

• Lifestyles/Interests: Healthy and fit


Turn big ideas into great campaigns oracle.com/thedatahotline | 7See page 15 for a full list of holiday audiences.

CPG Retail

Real shoppers make for the perfect holiday presentYour holiday campaign success relies on reaching the right shoppers at the right time during the holidays. Whether you’re looking to target holiday entertainers, football fans or cold and flu sufferers, we’ve got the audiences to help drive foot traffic to your stores and away from competitors this holiday season.

How to use Oracle Data Cloud CPG Retail holiday audiencesOnboard first-party data and segment to identify heavy category buyers

Leverage third-party data assets to find those who look, act and spend like your core shoppers

Create offers based on your shoppers’ online behavior

Putting CPG Retail holiday audiences to work


• Coverage across 115MM HHs (74MM matched, unique CPG HHs)

• Total U.S. coverage

• Cross-retailer data across all CPG categories

• Daily UPC-level data

Oracle CPG Retail audiencesTargeting

Drive baking supplies sales for upcoming holiday season


• Seasonal: Big Bakers

• Retail proximity: Households within a certain proximity to store locations

• Lifestyles/Interest: Trendy homemakers, foodies


Increase in-store purchases by targeting sports enthusiasts hosting football parties


• Seasonal: Football fans, holiday entertainers

• Retail proximity: Reach audiences based on household location to retailer

• Purchase based: Reach salty snacks buyers, deli dips/spreads/toppings, deli pre-sliced cheese and meat

• Lifestyles/Interest: Sports fans


Shopping, spending and financial planning: a busy season for your customersWith more than $655B* spent by holiday shoppers last year, it’s time to raise awareness of credit card, banking and financial services among consumers as they get ready to open their wallets this season. Oracle Data Cloud uses search behavior, interests and past purchases to capture the audience most receptive to your financial product messaging.

*Source: National Retail Federation (NRF) as cited in company blog, February 9, 2017

How to use Oracle Data Cloud Financial Services holiday audiencesIdentify consumers in-market for credit cards, bank accounts and gift cards

Create offers and incentives based on the financial products shoppers already use

Promote financial planning products to resolutions-focused consumers based on behavior and lifestyle data

Putting Financial Services holiday audiences to work


• Behavior including search/browse

• Offline transaction history of past purchases

• 70+ audiences focused on specific financial products & services

Financial Services Oracle Financial Services audiencesTargeting

Acquire new customers and drive spend with existing customers during the holiday season


• Proximity/Location based: Users in close proximity to high-end retail chains or department stores you have partnerships with

• Purchase based: Buyers of gift and pre-paid cards in grocery, drug and club stores

• Holiday/Event based: Users with high discretionary spend, promoting spend across existing cards and new card enrollment

• In-Market: Those in market for credit cards and other financial services and products

Use the New Year as a time for clients to get their finances in order and plan for the future


• Online behavior: Users researching financial management tools

• Lifestyle: People getting married, planning a big trip, having kids

• Mobile based: Audiences downloading finance-related mobile apps

• In-Market: Those in-market for credit cards and other financial products



Our holiday gift to you: reach old and new fans when it matters mostFinding existing and potential fans is easy when you understand more about their interests, passions and current viewing behavior. Whether it is a family theme-park package, tickets to that holiday blockbuster or tapping into football mania, Oracle Data Cloud gets you VIP access to the right customers at scale.

How to use Oracle Data Cloud Entertainment holiday audiencesIncrease awareness of new theatrical or home-entertainment releases based on genre interest

Leverage unparalleled third-party data assets for programming and content decisioning

Drive engagement for a new game release among frequent gamers who have bought similar titles in the past

Putting Entertainment holiday audiences to work


• Offline transaction data (e.g., movie theater spending, video games, sporting events, etc.)

• TV viewership data via set-top boxes

• Online interest-based signals like reading an article, watching a video or searching for topics specifically related to entertainment

Media & Entertainment Oracle Entertainment audiencesTargeting

Build awareness around a new theatrical release and drive people to the box office on opening weekend


• Purchase based: Those with a high propensity to visit theaters

• In-Market: Those searching for information on new movies

• Custom audiences: Keyword-based audiences to reach users searching for a specific movie or its related attributes (director, actors, storyline)

• Lifestyle: Movie enthusiasts and users likely to visit theaters regularly or buy movies to watch at home

Target people with a high likelihood of wanting to travel to and/or attend theme park experiences


• Purchased based: Those who spend frequently at theme parks and live events

• In-Market: Those actively planning to spend time at a theme parks over the coming months

• Custom audiences: Keyword-based audiences to reach people searching for information on theme-park experiences

• Lifestyle: Theme-park and travel enthusiasts


Take advantage of the season to drive traffic from hungry, tired shoppersWhether you want to upsell current customers, take share from competitors or promote a new holiday menu item, we’ve got you covered.

How to use Oracle Data Cloud Restaurant holiday audiencesDrive engagement and sales by reaching the right diners based on audience composition and location

Reach potential diners at scale through past-purchasing information

Increase share of wallet within a competitive set by reaching diners of competitors’ restaurants with new deals

Putting Restaurant holiday audiences to work


• 115MM+ U.S. HHs

• Audiences specific to dining & cuisine type

• Offline transaction history of past purchases

• Location data

Restaurants Oracle Restaurant audiencesTargeting

Increase store purchases during and after the holiday season


• Proximity: Capture holiday shoppers and post-holiday shoppers near your restaurant

• Seasonal: Reach holiday shoppers purchasing at brick-and-mortar stores

• Seasonal: Target post-holiday shoppers purchasing at brick-and-mortar stores through the new year

• Visa powered by Oracle: Audience dining out more than 2x a week

Increase awareness for new healthy food options on your menu


• Proximity: People who live or work near* your restaurant

• Lifestyles/Interest: Reach those with a healthy and fit lifestyle

• Seasonal: Reach an audience with a New Year’s weight-loss resolution

• Purchase based: Grocery shoppers who index heavily toward a basket profile of fresh and healthy items

*radius determined by urban, suburban and rural variables


Drive increased sales online leading up to the holidays and through the New Year


• Purchase based: Those who frequently purchase similar products online

• Seasonal: Reach top holiday spenders with the highest propensity to spend

• In-Market, Retail: Audiences in-market for your products

• Custom audiences: Keyword-based audience to reach the most relevant shoppers

Your holiday campaign success relies on reaching the right customerTarget better, be relevant and drive sales with Oracle Data Cloud audiences. Whether you want to convert prospect gift shoppers into lifelong buyers, upsell current customers or take share from competitors, we’ve got you covered.

How to use Oracle Data Cloud Retail holiday audiencesReach potential shoppers at scale through past purchasing information

Reach audiences based on buying preference: online or in-store holiday shoppers

Find and convert in-market shoppers within your category

Putting Retail holiday audiences to work


• 115MM+ U.S. HHs

• 11B SKU-level transactions

• 1,500+ leading brands across all retail categories


Retail Oracle Retail audiencesTargeting

Bring in high-value customers from competitors during the holiday season for a women’s apparel brand


• Online behavior: Those who recently browsed on competitors’ sites

• Purchase based: Top spenders in the women’s apparel category

• Custom audiences: Keyword-based audiences built on searches for competing brand products

• DLX Retail branded: Shoppers buying from competitive brands



Connect with tech shoppers this holiday seasonSmart-home product sales are projected to reach a record high* this year, joining the tech mainstays of mobile phones, gaming devices and computers as the must-have items on holiday wish lists. Our cutting-edge targeting uses interest and in-market data to help you find the right customers for your product and stay ahead of your competition this season.

* Source: Consumer Technology Association (CTA)™, U.S. Consumer Technology Sales & Forecasts, July 2017

How to use Oracle Data Cloud Tech holiday audiencesKeep your products top of mind among in-market technology shoppers

Expand your reach to early adopters through the use of third-party data

Reach customers based on lifestyles, interests and behavior to boost your sales this season

Putting Technology holiday audiences to work


• Offline transaction history

• Intent signals based on users searching for consumer technology products on e-commerce sites or conducting product reviews

• Online behavior including browsing & search activity

Technology Oracle Technology audiencesTargeting

Acquire new mobile-phone customers following the recent launch of several new devices (i.e., Google Pixel, Samsung S8, iPhone 8)


• Purchase based: Identify potential switchers nearing the end of current mobile contract

• In-Market: Those actively shopping for new phones

• Custom audiences: Keyword-based audiences to target users searching for information on new phones online

• Lifestyle: Tech enthusiasts and those likely to buy high-end new technology products

Acquire new smart TV buyers likely to spend on home-entertainment devices during the holiday season


• Purchase based: People who spend frequently and at high levels on entertainment and technology

• In-Market: Those actively shopping for new TVs

• Custom audiences: Keyword-based audiences to target users searching for information on smart TVs online

• Lifestyle: Tech enthusiasts, gadget geeks, early adopters of new tech and those likely to buy high-end new technology products



Make the right call and reach your target audience this seasonLeverage Oracle Data Cloud’s unparalleled data assets to expand your reach and accuracy when reaching new customers and potential switchers. Make your first-party data more valuable by gaining context about current and potential customers’ buying habits, media usage, interests, location and more.

How to use Oracle Data Cloud Telco holiday audiences Enhance the relevance of your targeting by including parameters such as location or connection type to only reach consumers who qualify for a holiday offer

Target and reach consumers using or showing interest in using your competitor this season

Expand the reach of your first-party data using third-party data without sacrificing relevance or quality to win your slice of the holiday pie

Putting Telco holiday audiences to work


• Offline telco transaction history around mobile carriers

• Online past-purchase history around internet service providers

• Network & device usage

Telecommunications Oracle Telco audiencesTargeting

Increase awareness of holiday promotions and drive new gross ads


• Holiday/Event based: Specific audiences such as Holiday shoppers, Black Friday and Cyber Monday to reach users looking for holiday promotions

• Telco switchers: Mobile users with a higher propensity to switch mobile carriers

• In-Market: Those researching the latest phones and tech gadgets during the holiday season

• Proximity/Location based: Target shoppers living near key stores/retailers



Your holiday ticket to attracting the best travelers at the right time Whether you’re looking to promote a winter cruise or attract specific travel personas, we’ve got you covered. Our audiences include rich purchase-based data so you can target those likely to travel this season across flights, hotels, cruises and car rentals.

How to use Oracle Data Cloud Travel holiday audiences Maximize the impact of your first-party data and use third-party data for improved insights and increased reach

Create offers based on type of travel (e.g., airlines, hotels, car rentals, cruises)

Customize campaign content based on destination and other known traveler details (e.g., demos, past purchases)

Putting Travel holiday audiences to work


• 35MM+ in-market travel customers


• Offline transaction & past purchase history

• Travel sites vetted for data quality

Travel Oracle Travel audiencesTargeting

Acquire customers looking to book winter holiday beach vacation


• Custom audiences: Keyword-based audiences to reach users consuming content related to beach vacations

• Purchase based: Those who purchase luxury and holiday travel products and services

• In-Market: Users searching for beach destinations, air travel, hotels and vacation packages

• Holiday/Event based: Specific Holiday audiences such as Holiday Travelers and Interest in Beach Travel

Acquire customers looking to book holiday budget-friendly family travel


• Custom audiences: Keyword-based audiences to reach users consuming content related to family vacations

• Purchase based: Those who spend on budget and holiday travel

• In-Market: Users searching for air travel, hotels and vacation packages

• Holiday/Event based: Specific Holiday audiences such as Holiday Travelers, Budget Travelers and Family Travel



Holiday audiences

SeasonalFall

Thanksgiving

Black Friday

Cyber Monday shoppers

Fall fashionistas

Football fans

Thanksgiving holiday cooks

Winter

Big bakers

Black Friday

Cold & flu sufferers

Cyber Monday

Hanukkah

Holiday entertainers

Holiday season

Holiday shopping

New Year’s resolutions–organization

New Year’s resolutions–weight loss

People who entertain

Post-holiday bargain shoppers

Price-conscious holiday shoppers

Super Bowl

The Grammys

The Oscars

Top holiday spenders

Trending toys

Winter activity enthusiasts

Audience typeLifestyles

Affluent baby boomers

Auto enthusiasts

Fashionistas

Foodies

Gadget geeks

Gamers

Healthy & fit

High spenders

Luxury sports

Online buyers

Outdoor enthusiasts

Shopping enthusiasts

Spa mavens

Sports fans

Sportsmen

Trendy homemakers

Young & hip

Purchase based

Visa powered by Oracle

Mastercard

Shoppers in-market

By interest vertical

Holiday terms

Seasonal audiences

Shopping

Social

Seasonal audiences influencers

Seasonal audiences shoppers

Seasonal audiences video engagers

Proximity

Auto parts stores

Car & motorcycle dealerships

Club locations

Convenience stores

Discount store locations

Grocery locations

Mass merchandiser locations

Natural/Organic grocery locations

Pet specialty locations

Service & repair shops

Tire dealers & service centers

VerticalAuto Audiences

Aftermarket

• Auto parts buyers

• Auto service buyers

Interest

• DIY repair & maintenance

• Leisure & vacation travelersFamily travelHoliday travelRoad trips

Mastercard

• In-MarketAuto retail & accessories

• Top-tier spenderAuto parts & accessories

Visa

• High spendersAuto parts & accessoriesAuto service & repair shopsTire sales & repair

B2B Audiences

Decision makers

• Sales & marketing decision makers

• Small business decision makers

Management level

• Business owners

• Executives

• C-Level executives

• Directors

• Middle managers

• Presidents & vice presidents

Occupations & job functions

• Administration & support

• Assistants

• Office managers

• Receptionists

• Secretaries


CPG audiences

Lifestyles

• Healthy & fit

• Movie enthusiasts

• Shopping enthusiasts

• Sports fans

Proximity

• Rural/Suburban/Urban

Seasonal audiences

• Big bakers

• Cold & flu sufferers

• Football fans

• Halloween candy buyers

• Holiday entertainers

• Price-conscious holiday shoppers

• Thanksgiving holiday cooks

Financial Services audiences

Gift giving

• First-time savings accounts

• First-time checking accounts

• Gift cards

• High spenders

• Prepaid cards

• Stocks

New Year’s Resolutions

• Future planningCollege-savings plansLife insurance Retirement plansSavings accounts

Media & Entertainment audiences

Games

• CustomGaming titles, studios, related titles or genres

• InterestConsoles & Platforms: Computer (PC) GamesVideo GamesVideo Gaming

• In-MarketGameStop

• Purchase basedOnline/Mobile gaming: High spendersVideo gaming - Online: High spenders

Movies: Theatrical releases & home entertainment

• CustomHeavy DVD buyers (2+ per month)Movie title, director and/or actor

• InterestBox office: High spendersMovies (by genre or by studio)Movie theaters

• In-MarketIndependent movie theatersMovie theaters

• Purchase basedMovie DVD Rentals: Frequent spendersMovies

TV

• CustomPeople searching for streaming services & OTT devicesTV show title, actors, directors

• InterestStreaming providersTelevision (by Daypart/Genre/ Network/Show title/Viewing frequency)

• In-MarketCord cutters: Lapsed spendersCable TV cord cutters

• Purchase basedHeavy TV viewersLive event

Restaurant audiences

Dining

• Casual & family dining

• Cuisine type

• Delivery & takeout

• Fast casual

Purchase based

• Grocery shoppers who index heavily toward a basket profile of similar items

Seasonal

• Football fans

• Holiday shoppers

• Post-holiday shoppers

Visa

Retail audiences

In-market, retail

• Apparel, children, home goods, gifts, electronics, computers

Lifestyles

• Fashionistas

• Healthy & fit

• High spenders

• Millennials

• Online buyers

• Shopping enthusiasts

• Trendy homemakers

Past purchases, retail

• Children’s clothing

• Men’s clothing

• Women’s clothing

Proximity

• Rural, suburban, urban

Shopping style

• In-store shoppers

• Online shoppers

Seasonal

• Black Friday in-store shoppers

• Holiday entertainers

• Holiday season: trending toys

• Holiday shoppers

• New Year’s resolutions

• Online Cyber Monday shoppers

• Post-holiday bargain shoppers

• Social audiences: seasonal audience influencers, seasonal shoppers

• Top holiday spenders

Technology audiences

Computers (Laptop, Desktop)

• CustomIn Store: High spendersGaming titlesOnline: High SpendersOnline/Mobile gaming/High spendersPurchase basedTabletsVideo gaming

• Gaming Consoles (Gamers):InterestGamers

• In-MarketCustomDesktops

Holiday audiences (cont.)


LaptopsMobile phonesVideo games

• InterestApple, Microsoft, Dell (interest available by brand)Computers

• Laptop and/or desktop brandsComputers/SoftwareIn Store: High SpendersPurchase based

• Mobile (Phones, Tablets):InterestMobile phone/Tablets & e-Readers

• Platforms:Computer (PC), Xbox & Kinect, Nintendo, Sony PlayStation

• Purchase-basedMobile carrierCurrent customers 3-6 months from the end of their contractIn-market customers on a competitive carrier

Connected devices, wearables & tech accessories

• CustomWearable technology

• In-MarketWearable tech

• InterestEarly-tech adoptersTech enthusiasts

• Purchase basedChristmas shoppers: Gifts & gadgetsConsumer electronics buyersGadget geeksTech enthusiasts: Frequent spenders

TV

• CustomSmart TV and HDTV

• InterestSmart TVTelevisions (HDTVs)

• In-MarketTelevisions (HDTVs)Viewing frequency: Heavy viewers

• Purchase basedCable TV/Internet: High spendersHeavy TV viewers

Telco audiences

Switchers, Pre-switchers, Win back, Retention

• AT&T

• Sprint

• T-Mobile

• Verizon

Oracle Telecommunications

• In-Market Cable & internet service providers

• In-Market plansContract

• In-Market providersAT&TSprintT-MobileVerizon

Subscribers: Cable & internet service providers

• AT&T

• Charter

• Comcast

• Verizon

Subscribers: Mobile carriers

• AT&T

• Sprint

• T-Mobile

• Verizon

Visa Audiences powered by Oracle

• Technology/TelecomCable TV/internet: High spendersSatellite TV/internet: High spenders

Technology/Telecom: Wireless service

• Contract: High spenders

• Multiple carriers: High spenders

• No contract: High spenders

• Switchers: High spenders

DLX Subscription services

• Android deviceAndroid smartphoneAndroid tablet

• iOS deviceiOS smartphoneiOS tablet

DLX Retail Brands: Consumer electronics

• Apple

• Samsung

DLX Custom

• PrePaid phone/phone card buyers*

Travel audiences

In-Market & past purchase

• Air travel

• Car rentals

• Cruises

• Hotels & lodging

• OTAs

• Ski & snowboard vacations

• Vacation packages

In-Market destinations

• Europe

• Latin America/Caribbean

• Leisure & holiday travelers by country

• North America

• Oracle country-specific audiences

Interest & behavioral

• Beach travel

• Family vacations

• Holiday travelers

• Leisure & vacation travelers

• Luxury travelers

Holiday audiences (cont.)


Prove the value of your digital media spend after the holidays and beyondMake sure you know what you’re spending your money on. Our measurement solutions are proven, trusted and available across all platforms. Want to learn more? Contact The Data Hotline.


Turn big ideas into great campaigns

FREE answers & the audiences you need to win. oracle.com/thedatahotline Turn big ideas into great campaignsoracle.com/thedatahotline

What can we do for you? Provide the best data recommendations based on your marketing objectives.

Create custom audiences to meet your exact targeting needs.

Audience sizing, RFP help, studies, on-site support and more.

Why work with us? Your success is our success.

While we deliver data that powers impactful, game-changing campaigns, it’s our powerful combination of science and people turning that big idea into your next great campaign.

Who are we? We’re a team of data experts building great advertising campaigns. Our team provides fast, free answers to all of your targeting, measurement and general data questions.

“The Data Hotline is my #1 go-to, both for RFPs and to whip up proactive audience

ideas for my agencies and their brands.”

The Trade Desk


“The Data Hotline is like a Magic 8-Ball–I ask a question and in no time I have the answers I need and more! This allows me to bring valuable, data-driven solutions to my clients fast!“– Daryn Schwartz,

Regional VP, Turn

“The Data Hotline has significantly improved our data-request process by enabling us to deliver speedy responses back to RFPs.”– Daniela Filbrandt,

Senior Project Manager, Audience Targeting, Yahoo!

The Data Hotline

Have a holiday audience question? Ask our Data Hotline team to recommend the best audiences for your holiday needs to supercharge your campaign today.

Ready to get started?

Contact your client partner or The Data Hotline today oracle.com/thedatahotline

oracle.com/thedatahotline | Turn big ideas into great campaigns

Copyright © 2017, Oracle Corporation and/or its affiliates . All rights reserved .

Oracle Data Cloud | @OracleDataCloud

Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing .

Don’t lose your head over the holidays The Holiday...

Documents

Transcript of Don’t lose your head over the holidays The Holiday...