Donald Farmer

Microsoft Corporation

Empowered

IT

Mission Critical Platform

Cloud Desktop & Mobile Server & Datacenter

Pervasive

Insight Dynamic

Development

The Information Platform

The Information Platform

IT Insight Development

The Information Platform

IT Insight Development

Cloud Desktop & Mobile Server & Datacenter

The Information Platform

IT Insight Development

Cloud Desktop & Mobile Server & Datacenter

Managed Self-Service BI

Master Data Services

StreamInsight

Multi-server management

Virtualization & Live Migration

• Increased rules and laws about data

•Service-oriented architectures

•High quality master data is needed

•Someone must create, own, and maintain

this master data

Manage your data as an asset

Master Data Services

Merge/Match

Versioning

Workflow Approval

Role Security

Hierarchy Mgmt

Purchasing

DB Asset Mgmt ERP CRM HR Doc

Tomorrow

Multi-server management Today

Control server sprawl with 1 to many management

Tomorrow

Multi-server management Today

Manage capacity through policies

Control server sprawl with 1 to many management

Tomorrow

Multi-server management Today

Manage capacity through policies

Control server sprawl with 1 to many management

Single unit of deployment

100+ TB DW

Highly scalable appliances

Seamlessly BI Integration

Parallel Data Warehouse

High Scale Data Warehouse

Scalable Data Warehouse & Data Marts

Reports Analysis

SQL Server DBMS

SQL Server Integration Services

Custom

OLTP

Build a scalable Data Warehouse at the lowest cost

16

Scalable RDBMS

Consistent, familiar model & tools

Self-managed, highly available

New Insight

with

Microsoft Business Intelligence

Gartner BI Platforms Magic Quadrant, 2010

Gartner BI Platforms Magic Quadrant, 2010

“Microsoft is the only

megavendor above

average for both

capabilities and ease of

use.”

Gartner BI Platforms User Survey, 2010

Personal Standardized

Business Intelligence patterns

Personal Team Standardized

Business Intelligence patterns

Personal Team Standardized

Flexible Formal

Business Intelligence patterns

Managed Self Service

PowerPivot PowerPivot add-in

for Excel

PowerPivot add-in

for SharePoint

Managed Self Service BI

Managed Self Service BI

Mediterranean Shipping Company

22 TB of data on SQL Server 2008

External data sources (US Customs)

33 million rows

1.7GB compressed

Built in 3 hours

Bank of New Zealand (BNZ)

Manual month-end reconciliations

Complex mapping between GL & P&L

Data from multiple sources e.g. SAP

Large data sets – 2m rows / month

Slicers for easy navigation

SQL Server 2008 R2

Released!

UPGRADE TO SQL SERVER 2008

LEARN MORE ABOUT SQL SERVER 2008 R2

http://www.microsoft.com/sqlserver/2008/en/us/how-to-

buy.aspx

http://www.microsoft.com/sqlserver

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Azure, SQL Server, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,

IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.