DOMOTEX 2014Laying the groundwork for success: The leading trade fair for fl oor coverings

The World of Flooring

domotex.de

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Ladies and Gentlemen,

DOMOTEX 2013 provided a good start to what should be an interesting

business year. Attended by some 40,000 visitors from 85 countries,

DOMOTEX once again lived up to its name as the ultimate meeting-

place for the carpet and floor coverings sector. The event very clearly

demonstrated the wealth of innovative ideas and craft skills within

the industry. In 2014, DOMOTEX will again provide the perfect platform

for effective displays, meeting existing contacts and establishing leads

on new markets. Use this opportunity to showcase your company’s

expertise to the high-calibre international audience of visiting

professionals at DOMOTEX 2014.

We hope to welcome you as an exhibitor next year!

Yours sincerely,

Susanne Klaproth

WELCOME TODOMOTEX 2014

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High-calibre trade visitors

At DOMOTEX you meet visitors from the wholesale trade and retail sector, the skilled trades,

architecture and interior design. An incredible 72 % of the visitors are from top management –

and approx. 90 % of these are involved in their company’s purchase decisions.

International participation

Only DOMOTEX offers such ideal conditions for showcasing products and services. So it’s not

surprising that it attracts such a large audience from key sectors across the world. More than

60 % of the visitors and 86 % of the exhibitors at this top event come from outside Germany.

Significant trend barometer

Every year DOMOTEX, as the leading trade event in its sector, effectively sets new trends.

It focuses on all the major topics and presents attractive new products in innovative, aestheti-

cally pleasing display formats. In short, it provides a valuable, modern platform for exhibitors.

Platform for market leaders

No ambitious company can afford not to be among the ranks of exhibitors at such a key

world event. By showcasing your expertise here you will gain an important

competitive edge, not least through the generation of countless new business leads.

HOW YOU BENEFIT AT THELEADING TRADE FAIR FOR FLOOR COVERINGS

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DOMOTEX 2013 – a complete success

Exhibitors and visitors alike reported a high

degree of satisfaction with DOMOTEX 2013. In par-

ticular, exhibitors praised the high international

profile and professional calibre of the trade

audience. More than 60 % of the attendees were

foreign visitors, including more than half from

the EU. There was also a marked increase in the

number of visitors from North America.

The visitors were impressed by the comprehen-

sive range of exhibits and unique opportunities to

obtain information on the trends and materials

that will shape business in the coming season.

In fact, 92 % of the trade visitors said that they

would recommend DOMOTEX to others.

FACTS AND FIGURESFOR DOMOTEX 2013

Breakdown of visitors according to sector in 2013

Specialist wholesale trade Furniture and furnishing stores

Specialist retail tradeArchitects, interior designers,

contracting sector

Skilled trades* Industry

Timber trade

30% 3%

20% 7%

17% 28%

9%

Provisional results. Position as of January 2013. More than one reply possible.

* Interior decorators, parquet and flooring trades /Painters and decorators.

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Keen media interest in DOMOTEX

Exhibitors profit from the strong media interest

generated by DOMOTEX before, during and after

the trade show. Approx. 400 journalists from

35 countries come to DOMOTEX, where they

report on trends, products and the latest devel-

opments. Upmarket international lifestyle and

home magazines are also fascinated by the

trade fair and its unique range of imaginatively

designed and innovative floor coverings. As

such, we don’t only attract the interest of your

customers in the trade but also impress the

end consumer. TV broadcasts on DOMOTEX

are featured on more than 150 websites and

home pages.

“Never before have floor coverings been

so innovative, original and exciting. Flooring

is now enjoying a renaissance among

designers and recognition as an aesthetic

design element in beautiful rooms. If you want

to see some seductive home design trends

this January visit DOMOTEX in Hannover.”SCHÖNER WOHNEN,

Europe’s biggest home furnishings magazine

Breakdown of foreign visitors in 2013

South America

North America 10%

Provisional results.

Position as of January 2013.

Africa

5%

Australia

2%

East Asia5%

EU

53 %

Rest of Eastern Europe

3%

Rest of Western Europe

9%

Middle East

13%

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Traditional and modern

hand-made carpets and rugs

Hand-made carpets and rugs add something spe-

cial to a room. Each carpet is a thing of beauty –

a unique statement of skill and artistry which trans-

forms the look and ambience of a room. Exhibitors

from across the world have discovered that

DOMOTEX is the right platform for every type of

hand-made carpet – from precious unique pieces,

special design commissions and trendy collections

to traditional, modern and antique rugs, whether

knotted, woven or tufted. In other words, this is an

exceptional opportunity to exhibit your products.

“We rely on DOMOTEX as an important

meeting-place. There is no better opportunity

to plan activities and agree on meetings

for the entire business calendar. Everything at

the start of the year.”Dr. Ali Ipektchi, Ipek - A. Ipektchi, Germany

UNIQUE TREASURES

THE PRODUCT WORLDSOF DOMOTEX

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Machine-made carpets and rugs –

modern and classic designs

Carpets can bring genuine comfort and add a

touch of luxury to a room. At the same time they

can transform any room and lend it character or

special flair. Modern machine-made carpets

offer a vast range of colours and patterns, and

as such almost unlimited choice. Inspire the buy-

ers at DOMOTEX with your new collections and

place your products in a display ranging from

modern to traditional carpets. Don’t miss this

opportunity to reach numerous potential clients!

WOVEN COMFORT

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NO LIMITSResilient floor coverings in various

designs for all purposes

Flooring that is as beautiful as it is strong and hard-

wearing – modern, resilient floor coverings must meet

practical needs and should be decorative. Luxury

Vinyl Tiles (LVT) create a cosy atmosphere yet at the

same time must be durable. Trade visitors from every

corner of the world look forward to discovering a new

generation of textures, decoration and design options,

as well as a diverse range of materials and fashion-

able colours. Whether your products have a wood, stone

or metallic look – this is the place to demonstrate the

broad range of your products.

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COSY COLLECTIONSTextile floor coverings –

residential and commercial

Textile floor coverings can create a special

atmosphere in a variety of places. There is keen

demand for a broad range of robust materials

for numerous purposes. DOMOTEX showcases

materials suitable for the contract business, e.g.

in offices or hotels, as well as luxurious, fash-

ionable and timelessly stylish floor coverings for

the home. Modern interior design boasts a mix

of colours, patterns and textures. Perhaps your

products feature fashionable single colour

options, or you have some surprising patterns or

effects that will appeal to buyers. DOMOTEX

provides opportunities to showcase products as

they would be seen in their final setting.

“It is important for us to be at DOMOTEX

because in only four days we are able to meet

approx. 90 percent of our clients. For more

than 20 years the name DOMOTEX has

been a serious, stable brand that evokes

confidence and attracts a lot of visitors.”Balta Group, Sint-Baafs-Vijve, Belgium

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Parquet, wood and laminate flooring

Wooden floors, parquet and laminate flooring can dramatically enhance the appearance of homes and office spaces.

Natural high-quality products and quality synthetic products replicating the look of natural wood are extremely popular.

Traditional, country-style products sell well, but avant-garde designs, mosaic parquet and hardwood floors are also

favoured by consumers. In a competitive environment it is vital to show the buyers at DOMOTEX how traditional parquet,

distinctive wood flooring and laminates can be used to produce original, striking and even surprising design effects.

Machinery, tools and solutions

for the skilled trades

DOMOTEX presents the entire range of equipment and

technology for the flooring industry under one roof. Profes-

sional equipment is essential when laying sub-floors or

fitting textile floor coverings and parquet. This is your oppor-

tunity to convince trade visitors at DOMOTEX that you have

the right solutions for their trade requirements. There is no

better showcase for your floor maintenance products.

INSPIRED BY NATURE

HANDS-ON

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Balcony, terrace and

garden flooring

Natural and natural-looking flooring for

balconies, terraces and gardens is gaining in

popularity. New products are now on the market

and there is a growing trend towards patio

decking, composite WPC decks and other artifi-

cial outdoor coverings. The natural appearance of

wood is ever-popular for outdoor applications and

lends itself to garden and patio design. Showcase

your top products to make the most of business

openings in this growing market segment.

OUTDOOR LIVING

Special displays – a magnet for visitors

Special displays round off the trade fair program at

DOMOTEX 2014. The product worlds will be comple-

mented by such popular events as:

The Wood Flooring Summit, which – following the

success of 2012 – will again provide a first-class

platform for wood and laminate floors.

The Carpet Design Awards and Souk Deluxe

place the spotlight on exquisitely designed hand-

made carpets and rugs.

The Skilled Trades Hub is tailored to the needs of

the skilled trades, including the interior decorators

and parquet and flooring trade. An ideal platform

for dialogue and presentations.

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Supporting advertising and

communication

Outdoor advertising can make a big impact at the

DOMOTEX venue – after all, this is where the most

important target groups meet. The domotex.de

website is another place where your creative

advertising will gain the attention of visiting pro-

fessionals. Here you can reach the right target

groups worldwide.

domotex2go.de

A mobile Internet presence gives visitors the

opportunity to gain information about exhibitors,

products and events – at any time and any

place on a smartphone. They can then plan their

business meetings. www.domotex2go.de

Search for exhibitors

and products

Profit from an all-year-round presence in the

exhibitor and product search engine at

www.domotex.de/en/exhibitors-products. Enter

your contact details and product information in

our extensive database:

already boasts over 4,500 product entries

ensures you an all-year-round Internet

presence

high number of hits by visitors to the homepage

Practical marketing and service packages make it easy for exhibitors at DOMOTEX. Use them to

make your trade fair participation as efficient and pleasant as possible.

SERVICES FOR YOURTRADE FAIR SUCCESS

More information on these and other

services can be found at domotex.de or

on facebook.

Complimentary tickets

for trade visitors

Your marketing contribution automatically in-

cludes the cost of complimentary tickets for your

visitors. You can offer them to your customers

and business friends – either printed or as an

e-ticket – at no additional expense. Used in con-

junction with DOMOTEX advertising aids, compli-

mentary tickets form the basis for a successful

invitation campaign.

Media services

Take advantage of our press info boxes – both

online and in the Press Center – and use our

professional services when organizing press con-

ferences. Our services help to ensure that your

company obtains coverage in the relevant media.

Stand assembly

and technical services

We provide a professional, all-round service

for exhibitors – from an Internet connection to

catering and complete stand assembly.

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Online coverage and optimal contact management for new and existing business partners are important factors in the success of your trade fair activities. We can help to ensure that your trade fair participation is a real success.

Match & Meet

Business matchmaking to target

international business leads

Make new contact with potential business partners ahead of DOMOTEX 2014, or extend your network of contacts after you’ve been to the show. Our service Match & Meet puts you in touch with precisely those business partners who are interested in your products. Make use of the contact opportunities in advance of DOMOTEX for simple and effective trade show planning.

Online campaigns: Marketing

activities and services geared to

your target audience

Our subsidiary company Deutsche Messe Interactive (DMI) is active all year round in order to bring potential business partners together. E-mail campaigns are an effective way of reaching new customers.

The benefits:

Generation of new business through dialogue marketing

All-year-round interactive communication with the professionals

Media services supporting trade fair activities

Information on prices and services can be found in the enclosed price list.

For all the details go to

www.domotex.de/en/match-and-meet

For all the details go to

www.messe-interactive.de

LET OUR ONLINE SERVICETARGET CONTACTS FOR YOU

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Exhibitors can choose between their own individual stand and a turnkey solution – DOMOTEX offers

diverse opportunities to present your company in the best possible light. Enjoy the benefits of individual

support, perfect services and tailor-made packages.

Stand space for an individual trade

fair presence

If you decide to stage your own company stand,

you only have to book the stand space and then

select and order our services. Full details of the

conditions of participation can be found online at:

www.domotex.de/en/registration

YOUR TRADE FAIR PARTICIPATION JUSTAS YOU LIKE IT

Your trade fair success formula

+

+

=

Display space

Stand assembly

Services

Maximum no. of contacts

Information on prices and services can be found in the enclosed price list.

The new fair-packages:

our complete solutions for you

Our package for professionals, from professionals:

Over the years we have successively optimized our

effective fair-packages. Now they have been improved

once again. We provide stand space, stand construc-

tion, as well as basic utilities. Contact management,

catering services and marketing services complete the

package. We do everything to keep your organizational

input to a minimum before and during the trade fair

so that you can concentrate on what matters most –

making contacts, business talks and finalizing business

deals. You can choose from several packages: “Basic”,

“Comfort”, “Premium Style” and “Premium Trend”,

as well as two upgrade options. For full details go to:

www.domotex.de/en/fairpackage

It pays to register early!

If you book by 30 April 2013, you get a price

reduction of up to EUR 10/m2.

Our two-year contract offers exhibitors

attractive conditions for DOMOTEX

2014 and 2015.

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Allocation of space begins

on 3 June 2013!

Make sure you register

early.

It’s simple to register

online via OBS

(Online Business Service)

www.obs.messe.de

Deutsche Messe

Messegelände

30521 Hannover

Germany

Tel. +49 511 89-0

Fax +49 511 89-32626

info@messe.de

www.messe.de

The World of Flooring

Contact details for our local sales

partners worldwide are listed at

www.messe.de/salespartner_gb

Reach new sales markets in China, Russia and Turkey:

Your contacts

Traditional and modern hand-made carpets

Thilo Horstmann

Tel. +49 511 89-31213

thilo.horstmann@messe.de

Woven carpets – from traditional to modern, mats

Dunja Seven

Tel. +49 511 89-32149

dunja.seven@messe.de

Resilient floor coverings, textile floor coverings for residential and contract business

Anne-Kathrain Jahns

Tel. +49 511 89-31214

anne-kathrain.jahns@messe.de

Parquet, wood and laminate flooring,outdoor coverings

Katharina Kramer

Tel. +49 511 89-32144

katharina.kramer@messe.de

Machinery, tools and equipment for the skilled trades

Mehtap Raue

Tel. +49 511 89-32139

mehtap.raue@messe.de

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