Dom dwight social_speakeasy_presentation_june_2014
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Transcript of Dom dwight social_speakeasy_presentation_june_2014
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1Social media content
strategy 2014 – Lucy Wren
Creating inspirational social content
Social Speakeasy
In discussion with Dom Dwight, Coffee Enthusiast and Brand Communications Manager at Bettys & Taylors of Harrogate
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When Monday leaves you feeling blue, when your boss has a rage that you can’t subdue, you’ll likely see his point of view if you just sit down and have a brew…
From the #teasong by Yorkshire Tea
“
”
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Dom DwightBrand Communications Manager at Bettys & Taylors of Harrogate brought a new flavour to the June Speakeasy.
With a great deal of humour, he shared his experiences of creating inspiring social content for the Yorkshire Tea and Taylors Coffee brands on next to no budget (with a little help from some celebrity friends).
Take a seat and enjoy Dom’s presentation…
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@domdwight
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“Logic will get you from A to Z. Imagination will get you
everywhere.”
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“Culture eats strategy for lunch.”
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Good content can come from anywhere.
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The little things…
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Freedom is essential
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#teasong
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Social
Experiential PR
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Foundations are important.
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1. Know yourself
‘To thine own brand identity be true’ said Hamlet (almost)
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2. Know your audience
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3. Build it in, don’t bolt it on.
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(that goes for measurement too)
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4. Feed the conversation, don’t ‘own’ it.
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…with the aforementioned little things
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(some of which grow into big things)
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And a few home runs…
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Like a tea party on the Orient Express
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…with a megastar on board
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…although we nearly missed these gems!
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And then there’s this…
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But… ‘if you build it, they will come’ is a bad strategy
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And let’s not forget this…
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Or these…
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Keep in touch - @domdwight
Thanks!
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Join us at the next Social Speakeasy
Just ping us at: