Dollhouse Magazine Press Kit 2010-2011

Fashion. Entertainment. Culture.

Washington, DC * Maryland * Virginia

2011 Media Kit

The Hudson Restaurant & Lounge. Washington, DC

Magazine Overview


Mission StatementCatering to the Washington, DC, Maryland, and Virginia (DMV)region, Dollhouse Magazine is a whip-smart, sassy, andsophisticated, quarterly publication. We represent a breath offresh, city air to its diverse clientele, offering them a hot-off-the-press guide to the various opportunities and trends found in sucha uniquely diverse, cosmopolitan population. The Magazine’sprimary objective involves reaching out to young influentialindividuals, providing them with an array of motivating conceptsthat will help motivate and empower their individuality.

Our second part slogan, “Be A Part of the Brand” means just that.The publication has tapped into the area’s talent of influentialindividuals who revolve around it all. It is a city of fashion,entertainment, night life, as well as beautiful history, socialculture, and distinguished landmarks. Consequently, DollhouseMagazine gains its benefits from being familiar with it all.

Fashion-Current trends and styles, from the runway to the beltway,fashion at its finest, what’s hot and what’s not in the DMV area.

Literary Arts-Submitted poetry, prose, real-life essays, and shortstories.

Lifestyle-Social culture, the way of life, and beyond.

Health & Beauty-Practicing a healthier, younger lifestyle withexercise tips, nutrition tips, rest and relaxation, and cosmetic must-haves.

Features-Politics, economic concepts, financial advice, career advice,White House, Anniversary Inaugural coverage, and President Obamaand First Lady Michelle Featurettes.

Music and Entertainment-Featuring Jazz, Reggae, Hip Hop, R&B,Rock, Country, and our hometown signature, Go-Go.

Love, Lust, & Everything in Between- Articles on communication,dating tips, love advice, and sex from both parties.

The PossibilitiesDollhouse Magazine not only showcases DC and its divineculture, but also provides opportunities for its readers, such asspecials and discounts at local venues such as The Comedy Zoneand JoJo’s Restaurant and Bar in downtown DC.

We also feature up and coming music artists and entertainersfor a chance of winning a full spread in the magazine, as well aslocal writers and poets a chance to submit their poetry, prose,articles, and essays. Our ultimate mission is put DC on the ma,showcasing its wonderful individuals and unique culture!

Reader’s Interest

Jan-March 2011 Premiere Issue

2011 Editorial Calendar

The Premiere Edition (January – March 2011)Insertion Order: November 8th* Materials by: November 13th*

After showcasing our mockup issue, Dollhouse Magazine debuts with a hot-off-the-press Premiere Issue, exposing talented new artists, local designers and their artworks, thriving Georgetown boutiques, dining in the district, and unique social culture. We have the pulse of the city in our midst. Establishing its rightful place within this thriving city, Dollhouse emerges as a thriving, multifaceted brand.

Entrepreneur Edition (April – June 2011)Insertion Order: February 8th * February 13th * March 22nd

Got an ambitious spirit? Take an inside look on how to start your own business, smart financial tips, and working your way into success with our Entrepreneur Issue. Exercising your hustle never looked this good!

The Wining & Dining Issue Edition (July – September 2011)Insertion Order: May 8th* Materials by: May 13th* In Print by: June 22nd

Looking for the hottest places to eat, drink, and be merry? Well this is that issue for you. Dollhouse exclusively declares the city’s finest destinations for our readers; including menus, music, dining, and décor.

The City Fashion Edition (October – December 2011)Insertion Order: August 8th * Materials by: August 13th * In Print by: September 22nd

Say goodbye to the sunshine and break out the Autumn styles & trends! We’re highlighting the hottest designers and collections from local to worldwide, surely to be one of the most anticipated issues of the year. Stay up to date with our Fall Fashion Insider, featuring the hottest handbags, shoes, accessories, outfits, and more!

Editorial Calendar


Pose Ultra Lounge & Nightclub at The Gaylord Hotel. Washington, DC

Media Buzz

Premiere Issue Distribution

In December 2010, Dollhouse will host a special launch event inrecognition of the completion of the Premiere Edition. With asuccessful future in store for the brand, Dollhouse Magazine willexpand into local retail bookstores such as Borders, B. Dalton,Barnes & Noble, and Books a Million, as well as drugstorepharmacies, grocery stores, clothing stores, boutiques, salons,spas, newsstands, lounges, and airports exclusively in thefollowing year, 2011.

Media Circulation

In March 2009 Dollhouse Magazine emerged through the mediawith www.dollhousedmv.com, a blogsite that received wellendowed positive feedback. While exercising our mediamarketing Dollhouse blossomed from interesting topics,covering everything from fashionista trends and entertainmentto social and economical views.

In Winter 2010-2011, Dollhouse will launch its official websitewww.dollhousemag.net, a brand extension with the mission toprovide exclusive media content in the form of broadband video,articles, and photographs to enhance the emotional connectionand social interaction among our readers.

Expanding the Brand

Dollhouse Magazine will promote press runs to 50,000promotional copies during the second year. The brand will alsoincrease advertising rates by 20% by 2013, as well as obtaining10,000 to 20,000 subscribers by offering the public ½ off thecover price.

The magazine desires to span widely across the east coast, withnew regional editions being in New York, Chicago, Atlanta, andMiami within the first five years, as well as International regionssuch as Paris, London, Italy, and Japan by ten years.


Demographics


67%33%

Demographic BreakdownNOTE: Dollhouse Magazine conducted this study on a potential and tentative basis for

2011.

Age22% 31-3540% 25-3038% 18-24

Annual Income10% 35K-65K18% 66K-96K22% 97K-127K23% 128K-159K27% 160K+

Gender53% Female47% Male

Home54% Own46% Rent

Marital Status67% Single33% Married

Pass along: 6Median Age: 24Median Household Income: $50,000K

Special Event Collaborations & Sponsorship Opportunities 2011

Dollhouse Magazine will collaborate with select partners to produce exclusivespecial events at local hotspots and intimate venues in conjunction with thegiven quarterly issue theme. We help set the pulse for the city in order tocreate the most successful events with the biggest return on investment.Dollhouse will show you how its done to create a divinely unique brandingopportunity to help your marketing goals excel.

Special Events ListingThe following are highly recognized events that Dollhouse will hold ongoing partnerships with in the DC market:

DC Fashion Week Northern Virginia Fashion Week (NOVA)FotoWeek DC DC Caribbean Festival Arts on Foot Festival Cinco De Mayo Festival International Motorcycle Show Dekka Showroom Fashion Show eventsMarymount University Spring Portfolio in MotionMid-Atlantic Shamrock FestWashington Auto Show and many more

Dollhouse Marketing Opportunities

Making its mark into the vibrant east coast, Dollhouse has tapped into the localtalent pool of fashionistas, trendsetters, artists, entertainers, professionals, andother influential individuals. The magazine is highly esteemed for highlighting theculture and growth of the DMV area, becoming one of DC’s most recognized anddistinctive quarterly publications. With marketing developing as one of itsstrongest trends, Dollhouse intends to partner with some of the best mediaexperts in the game to promote exceptional marketing ventures.

The National Harbor. Washington, DC


Advertising RatesPricing includes both Four color and Black and White ads

Advertising Specs

NOTE: Dollhouse Magazine is an 8 ½ x 11” publication at a trimmed, finished size. Availability is strictly based on frequency commitment. Contact Editor-in-Chief Matia Johnson at [email protected] for exact

pricing.

1/2 Page Ad

Full Page Ad

8 3/8”w x 10 7/8”h

Half Page Ad

7 1/4”w x 4 15/16”h

1/3 Page Vertical Ad

2 1/4”w x 10”h

Double Page Spread Ad w/bleed

17 1/2”w x 11 1/4”h

Full Page Ad w/bleed

8 5/8”w x 11 1/8”h

Rates 1x 2x 3x 4xHalf Page $5,000 $4,800 $4,750 $4,650Full Page $5,550 $5,450 $5,300 $5,1001/3 Page Vertical $5,250 $5,100 $5,000 $4,850Double Page Spread $6,000 $5,800 $5,650 $5,450Inside Front Cover $6,500 $6,300 $6,250 $6,050Inside Back Cover $7,000 $6,800 $6,750 $6,550Back Cover $8,000 $7,800 $7,750 $7,550

Dollhouse Magazine Press Kit 2010-2011

Documents

Transcript of Dollhouse Magazine Press Kit 2010-2011