Doing Professional Development in International EAP: paradoxes, perspectives, best practices
Doing What You Do Best Offline, Online
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Transcript of Doing What You Do Best Offline, Online
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Doing What You Do Best Offline, Online #12NTCbol
Anne Diaz, Causes Leah Newman, Village Enterprise Steve Cox, Room to Read
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Welcome!
Your presenters:
• Anne Diaz, Product and Usability, Causes.com
• Leah Newman, Associate Director of Development, Village Enterprise
• Steve Cox, Online Strategy Manager, Room to Read
Slide 1 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Who’s in the room?
Share:
• Your name and role at your organization
• One thing you want to learn from this session
• In one sentence: the best tip you’ve learned so far at NTC
Slide 2 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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How do you raise money offline?
Some assumptions:
• When you ask people for money in person, you’ve had some kind of contact with them before
• You research how much money to ask for beforehand – you set a realistic goal
• You tell stories of the actual work you do – and even bring donors to see your work in action
• You follow up with the donors who gave in person – whether at an event, or during a site visit or meeting – because individual donors can be your most consistent supporters
• Many of your largest, most consistent donors are your Board Members – people who are intimately familiar with the way your organization operates
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The Data
Where this data comes from:
• 1,671 fundraising campaigns on Causes.com, from July 2010 to February 2012
• Of these campaigns:
- Fundraising goals ranged from $3 to $1,000,000
- Dollars raised ranged from $0 to $323,757
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Successful Campaigns
• 78% set a deadline
- 1 week: 3%
- 2 weeks: 12%
- 3-4 weeks: 30%
- 4-5 weeks: 7%
- 5-6 weeks: 9%
- 6 weeks+: 36% • 22% set no deadline at all
Practice realistic urgency. Otherwise, give donors a chance to really get to know you first – but don’t forget about them.
Slide 5 DOING WHAT YOU DO BEST OFFLINE, ONLINE
• 58% set a deadline
- 1 week: 12%
- 2 weeks: 11%
- 3-4 weeks: 23%
- 4-5 weeks: 10%
- 5-6 weeks: 10%
- 6 weeks+: 66% • 42% set no deadline at all
Unsuccessful Campaigns
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• Median goal: $751
• Median amount raised: $3,182
• Median percentage raised, over goal: 29%
Realistic fundraising goals lead to more enthusiastic participation from your supporters. Campaigns that get your core supporters involved first pay off in the end.
Slide 6 DOING WHAT YOU DO BEST OFFLINE, ONLINE
Successful Campaigns
Unsuccessful Campaigns
• Median goal: $7,000
• Median amount raised: $50
• Median percentage raised, under goal: 99%
•Campaigns that raise $0: 41%
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Successful Campaigns
• Storytelling
- Successful campaigns used words like “Help” in the title, in lieu of “Give”
- All used at least one media item – photo or video – to draw people in
- Lower fundraising goals make it easier to tell a specific, tangible story, instead of a general, more distant one
Incorporating storytelling into online campaigns brings that personal touch to what can feel like an impersonal medium.
Slide 7 DOING WHAT YOU DO BEST OFFLINE, ONLINE
BUT….there’s no silver bullet to raising money online. You have to meet your supporters where they are.
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Slide 8 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 9 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 10 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 11 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Not all fundraisers ask for money
Slide 12 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Steve Cox, Room to Read
Slide 13 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 14 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Leah Newman, Village Enterprise
Slide 15 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 16 DOING WHAT YOU DO BEST OFFLINE, ONLINE
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Slide 17 DOING WHAT YOU DO BEST OFFLINE, ONLINE
http://youtu.be/m4PL1H7m-HQ
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