Doing Social VS Being Social
11
DOING SOCIAL VS. BEING SOCIAL A QUICK CHAT WITH JEREMY EPSTEIN, VP MARKETING, SPRINKLR
-
Upload
firebelly-marketing -
Category
Marketing
-
view
264 -
download
0
description
Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.
Transcript of Doing Social VS Being Social
D O I N G S O C I A L V S . B E I N G S O C I A L A Q U I C K C H AT W I T H J E R E M Y E P S T E I N , V P
M A R K E T I N G , S P R I N K L R
W e a r es o c i a l b e i n g s .
W e a c t i n s o c i a l ways w i t h e a c h o t h e r .
w e j u s t a r e s o c i a l .
J e r e m y E p s t e i n i s V P o f M a r k e t i n g
at s p r i n k l r
s p r i n k l r m a n a g e s t h e s o c i a l c u s t o m e re x p e r i e n c e a c r o s s va r i o u s f u n c t i o n a la r e a s o f t h e e n t e r p r i s e
F o r a m a r g i n a l c o s t o f z e r o ,c o n s u m e r s c a n c o m m u n i c at e w i t h m u lt i t u d e s ,
a n y w h e r e , a n y t i m e…b a s i c a l ly f o r f r e e .
T h at c h a n g e s t h e n at u r e o f w h o c o n t r o l s t h e m e s s a g e .
T h e o p p o r t u n i t y i sc l e a r…u s e t h ei n f o r m at i o n y o u g at h e ra b o u t p e o p l e t ob e t t e r s e rv e t h e m .
“d o i n g s o c i a l” f l i e si n t h e fa c e o f h o w h u m a n sb e h av e w i t h e a c h o t h e r .W e j u s t a r e s o c i a l .
People expect companies to BE socialwith them. To have a relationship with them.Not to have things acted upon them
or forced upon them.
D u n c a n a l n e y i s t h e c e o
at F i r e b e l lywww.fi r eb elly m a r k et i n g.c o m
d u n ca n@fi r eb elly m a r k et i n g.c o m 3 1 7 - 5 5 7 - 4 4 6 0
@ f i r e b e l ly
