Doing Science Communication with Social Media

With Social Media

Communicating Science

With Social MediaDawn Bazely @dawnbazelyProfessorBiology Department

WWW & Social Networks are MatureWhen did you send your first email? Me: 1989When did you first post PowerPoint lecture decks online? Me: 2001Who is Tim Berners-Lee?Context

WWW & Social Networks are MatureWho is Tim Berners-Lee? This balding man who invented the world wide web!Context

In what year was the 2010 Social Network movie set?2003Context

Twitter is 10 years oldContext

Like with the internet

ContextJeff Ogden (W163), Wikimedia: Internet penetration 2012

scientists find social media useful

Context

Oxford English Living DictionaryWebsites and applications that enable users to create and share content or to participate in social networking. Definition of Social Media

Next 10 mins of #SciComm with #SoMeHow scientists use social mediaResearch benefitsTeaching benefits Next steps: perhaps try tweeting from @yorkuscientistsContext

How scientists use #SoMe

Choose your Channel For Scientists:TwitterBloggingFacebook How scientists use #SoMe

Author (A) - I support open science & open access, were a taxpayer funded public university, if I need something like facebook, I use Moodle

Academic TwitterDiscuss teaching & researchFind out whats going on with other scientistsTo follow conferences via the keyword hashtags eg #OnBioSummitIncrease publication impact/uptakeAs a research & teaching tool eg Paige Jarreau (@FromTheLabBench)Data collection via social media


Van Noorden. 2014. Online collaboration: Scientists and the social network. Nature. 512:126-129


How scientists use #SoMeVictoria Costello of PLOS Blogs (2015):




Twitter as a Research ToolTwitter as a Tool for Health Research: a Systematic Review. Sinnenberg et al 2016, American Journal of Public Healthdoi: 10.2105/AJPH.2016.303512Conclusions Many data elements discernible from a users Twitter profile, especially demographics, have been underreported in the literature and can provide new opportunities to characterize the users whose data are analyzed in these studies. Twitter-based health research is a growing field funded by a diversity of organizations


What students learn from tweeting & bloggingRaises awareness of students electronic footprints General knowledge Reading Writing Engagement

Students learned proper Lab Methods in BIOL 2010They were using far more pricey Parafilm to wrap petri plates than we had anticipatedI made Vines showing the right technique, with Biology technician, Debbie, and we reduced Parafilm wastage hugely (and saved on lab. budget)

Scott Library: LB 1044.87 S46 2013Although there are challenges to overcome, the authors of this book see social media as the next logical step in educations evolution in order to meet the needs of diverse students in todays classrooms (p. 188).Annie Phillips Newtons review of K K Seo (2013) in The Journal of Social Media in Society 1(1):59-62.

Consider taking over @yorkuscientists for a weekSee list of dates & fill in this form with your preferencesTry a Twitter assignment in your course (heres the outline for my Biology course Twitter assignment)check out Roy Peter Clarks book, How to Write Short, & Jim Woodgetts #SciComm talk slide deck from his 2015 talk at YorkU Faculty of Science

Me? Im experimenting with Instagram Im finding it quite tough to master

Doing Science Communication with Social Media

Science

Transcript of Doing Science Communication with Social Media